I want my website to rank on the first page for a very competitive keyword
-
I am a WordPress designer and can service national clients. I want to rank on the first page for the keyword WordPress designer. This is a highly competitive keyword MOZ gives it a 68% difficulty. I rank locally in nj for WordPress designer nj and a multitude of local WordPress based key words. I rank on page 10 of serps doing a private browsing session. Some of my national competitors rank on the first page with not many links in.
How could i be so low on the serps for the base keyword WordPress Designer but for local WordPress designer nj be number 1 everytime?
What should be my best plan of attack if i want to Rank much higher for this one specific keyword hopefully page 1.
I think this one keyword could increase business greatly so it is a top priority for me.
I appreciate all advice
-
Sure thing! I hope it helps.
-
I am only looking to rank for this specific keyword as it has potential to bring national clients. to a hometown Jersey boy!
I have done the Full SERP report and have been analyzing the data.
Thank you!
-
Hi Donald!
EGOL is spot-on. I just also want to share a couple resources you have access to from Moz that could help.
Apologies if you've seen these elsewhere in Q&A; I recommend them all the time.The first is Cyrus Shepard's "Keywords to Concepts" blog post. It'll give you a really good sense of how to approach your keyword targeting from a topical perspective, rather that scrambling to rank for specific keywords.
The second is the Full SERP Analysis report, which is part of the Keyword Difficulty Tool. You can run it on the keyword you're trying to rank for and see what factors are most likely leading the first-page sites to rank. There's a video on it here.
I hope that helps!
-
How could i be so low on the serps for the base keyword WordPress Designer but for local WordPress designer nj be number 1 everytime?
New Jersey is small time. There are 9 million people in NJ compared to 320 million in the rest of the country. If you ask somebody in another state to name three big cities in NJ they will be struggling to name more than one. There are more designers in a few blocks of NYC than there are in all of NJ.
What should be my best plan of attack if i want to Rank much higher for this one specific keyword hopefully page 1.
Build yourself the most awesome WP site that anybody's ever seen. Make it great, fantastic, then give away the template for free. Make twenty other awesome WP sites and give away those templates for free. Write the best blog around on how to do kickass things with WP, allow people to subscribe for free. Make some really useful WP plugins and give them away for free. Show your stuff. Be generous and helpful. Then draw the line at what you do for free and what you charge for. Start getting your name out in front of people by contributing to a few of the most visible and credible designer websites.
Why do all of that? If you want to be The Man for WP Designer you gotta walk the talk.
Competition is tough. Some businesses have one person working to make rain for every person who provides service. Some retailers have one person working to promote the website for every person doing fulfillment. That's how competitive it is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Website Page Indexing issue
Hi, I am working on an eCommerce website on Shopify.
Intermediate & Advanced SEO | | Bhisshaun
When I tried Indexing my newly created service pages. The pages are not getting indexed on Google.
I also tried manual indexing of each page and submitted a sitemap but still, the issue doesn't seem to be resolved. Thanks0 -
Ecommerce category pages & improving rankings
Hi Moz 🙂 I work on an ecommerce site & am getting stuck with how to improve rankings on category pages. I have a competitor who writes loads of content for their category pages under tabs & they perform very well. The content isn't particularly helpful, more about their range and what they offer. I have tested adding similar content under a tab to some of our category pages - with some performing well & others not as well. I know this isn't ideal, and I'd like some help with an alternative. Does anyone have tips on improving rankings on category pages? I don't have much control on the layout, this is controlled by our parent company which restricts us. I am researching writing user guides, but these will be on other pages not directly on the category page & the way we have to add them is a lot of manual work for our webmaster, so I can't get them up as quickly as I'd like. I have seen REI have a small bit of content at the top of their pages that link to guides e.g - https://www.rei.com/c/static-and-rescue-ropes But obviously their domain authority is so high already, that they don't need as much help as me 🙂 At the moment I have some new Chair pages I need to rank, these are competitive and any ideas would be great 🙂 Here are some examples: http://www.key.co.uk/en/key/ergonomic-office-chairs http://www.key.co.uk/en/key/executive-office-chairs Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
PDF ranking higher than HTML pages, solution?
Hello Moz community I know this question has been asked before but it seems there is no real answer other than putting a summary of the PDF on the HTML page. My problem is other websites are using my PDFs, I have some PDFs with very high authority links and I would like to either pass the link juice on to my product/category page or do rel=canonical somehow. I'm using bigcommerce as my platform. My website is cwwltd.com. Any help would be greatly appreciated. Thank you
Intermediate & Advanced SEO | | Neverstop1231 -
Tips for optimizing website for one long term keyword
Hello, I have quite specific long term keyword (4 part keyword) for which I would like to rank as high as possible and other keywords would come automatically, I know there's lot to it how to do it properly, but is there any good tips you could help me out with? I have 4-5 different pages with the keyword related product, would it be smart to optimize them all for the one keyword or optimize just one of those pages and leave others with other information, this I believe would be important subject to decide? I know I could add the exact long term keyword since it's related to content to titles, h1 headers, alt tags , file names and url, but would it be smart to use the optimization for that exact long term keyword on all those pages or just one? This is very important subject for my business and any advice will be most highly valued. Many thanks
Intermediate & Advanced SEO | | bidilover0 -
Yellow pages, how to improve rankings?
We have a huge database of companies in the baltic region (www.business-baltics.com) the page is completely yellow pages with no unique texts or anything. How would you improve the Search Engine Rankings for a website like this? And how do you do a link building for a page like this?
Intermediate & Advanced SEO | | MarkasKR0 -
Ranking For Misspelling of Primary Keyword
I have been baffled for the past few months for ranking for the misspelling of our primary keyword BELIZE in the Google U.S. Serps. We are nowhere to be found, but are ranking for the misspelling BELIZ (without the final "e"). We have been online since 1995 on page one everywhere. 11 months ago we did a site redesign changing over to WP as a CMS. We changed all pages from widget-example.html to widget-example and properly 301ed all pages after deleting the old pages. Then we accidentally de-indexed the site for a month due to a robots.txt error. This has been corrected 4 months now. We shared this on the Google Webmaster forums and some kind folks helped with advice - nothing major in our opinion but we implemented most of the tips given. We are doing fine everywhere with all search engines and Google itself in other areas Google.ca Google.bz Google.mx for example. But in our primary market is the U.S. where the majority of our readers are - tourists and retirees looking for our information - we do not exist. The joke is that searching for BELIZ in the U.S. Google Serps has us on Page One. It is a joke that is NOT funny - or maybe some human evaluator made a mistake or is playing a sick joke? We have done a reconsideration request in case there was a manual penalty and we received the no manual penalty form letter. I notice increasingly in Google Live Analytics people typing in our full domain name - I guess out of frustration not getting the site when inputting the primary keyword. I find that I can write a new article and in a couple of weeks it ranks in the top couple pages. Many other pages are found via long-tail only. I find it intriguing that yesterday I wrote a very small article, a press release actually, and today searching for the misspelling BELIZ in the U.S. Google Serp the root domain is ranked #2 and the snippet and image displayed is from this little article which is nothing really great. I am new here. Thanks to anyone who can help. The site: Belize http://www.belize.com
Intermediate & Advanced SEO | | Belize0 -
Can I rank for 3 keyword phrases using one long tial Keyword Phrase?
I am new to seo and still getting my head around long tail searches. If i use a phrase such as "luxury towels uk", Can i also rank on the same page for "luxury towels" and "towels uk"? Tui means ranking for 3 phrases using 1 long tail
Intermediate & Advanced SEO | | Towelsrus0 -
What is the best choise for seasonal pages that rank after the season is over?
Hello and thank you for your attention. I am optimizing a travel website and I have a few problems. Every time I get a good rank for a particular keyword the owners take down the page because the offer is over. They also take down the category because the season is over. That is why I loose all the rankings. What is the best option in this cases and how should I guide the whole team that putts offers and new categories on the website? Would a Static sitemap be enough - I do not know what to do as moving a category from the main menu to a sitemap - another page on the website would result in loosing authority - and SERP. Thank you!
Intermediate & Advanced SEO | | A.Popoviciu0