Kickstarting a New Site

[seoman10]

We have recently launched a new website, (domain has been registered to us for a time - just never got round to developing the website).

Any suggestions on kickstarting quality traffic to get the ball rolling?

Basic on page SEO work has been done and a little bit of link building, although the latter has been rather difficult to find bona fides sources.

So far most of the traffic comes via referrals from bot's no actual valuable referrals or organic traffic (According to GA).

And by the way, I'm NOT interested in people offering traffic bots

I'm just looking at ways of getting the site established organically, not interested in PPC at the minute.

Thanks in advance for any suggestions.

P.S. Please keep your answers as short as possible, I will request if I need any more information.  Also please note down if you had a positive experience of your suggestion actually working.  Many Thanks

[TimHolmes]

I agree that getting the fundamentals right is your first port of call and John's link above is a great start which covers many of the aspects you really need to get right.

I would also suggest making sure you have all the relevant social channels linked up and being interacted with, this should  help you generate additional engaged traffic to your site.

Secondly, if you have a local presence for the business get started with this. Moz Local would be a good place to start as this should provide you with additional SEO benefits.

Finally, you mentioned you are getting a lot of referral bot/spam traffic, I would suggest you try and clean up your analytics and block unwanted crawlers as without you will find it hard to determine genuine traffic to your site. There is a great article from Carlos Escalera on removing ghost referral spam that I would highly recommend you read.

Hope that all helps.

[ClaytonJ]

There are dozen of articles out there.  Before you start - I would run a technical seo audit https://moz.com/blog/technical-site-audit-for-2015 - double check the site is optimized. After you have a clean bill of health.

The two things I would focus on, first is press.  Can you create an buzz around the launch?, editorial links are gold. I would really push that even though it is hard work. You would be surprised how valuable a link in a local paper is, and how easy to get.

Secondly obtaining sites that will refer relevant traffic. Maybe a bargain site? etc.

In short lots of hard work, but very rewarding, good luck.

[Sbm2008]

HelloI would recommend you be using href to see where competition has links your site, once you have the list, analyze and looks interesting places to put your links also considering Pa  & Da and the site and follow the link is (for pudes that use Moz.)No discards directories or Web sites, whether or not payment.
It is a long and tedious work, but gives very good results.