Google Tag Manager Tracking

[Jseddon92]

We have Google Tag Manager set up to track our website https://kontenta.co.uk/

Although we have a blog - https://kontenta.co.uk/designroom/

I'm just wondering if it's better to track the sites separately? If so, how do I add the blog to tag manager?

Does it need setting up as a filter to match the regular expression https://kontenta.co.uk/designroom/*

We just need to figure out the best way to measure both the website and blog traffic and if users are coming from the blog to the site, and what interactions they are making.

Thanks

[Jseddon92]

Thanks Marcus, that's a great help. We use Magento for our main site but Wordpress for the blog, so we will just ensure the same tracking code is implemented and use the custom filters as you said.

Much appreciated

[Marcus_Miller]

Hey Joshau

You will want Tag Manager and any relevant tags on all pages on the site. So, if you use separate blog software you will want to ensure tag manager is installed there but use the same tracking code.

You then have various options to filter the data but I would likely set up various views on the Analytics data to achieve a more granular view of what is happening.

1. General view (default) of all site traffic
2. View of just the blog traffic
3. View of the site traffic exluding the view traffic

The view filters allow you to achieve all of this in a pretty straightforward manner:

https://support.google.com/analytics/answer/1033162?hl=en#CommonUses

As an additional tip you can use a custom filter in Screaming Frog to determine your tags are installed as they should be and we are big fans of the Google Tag Assistant Chrome Plugin: https://support.google.com/tagassistant/answer/2947093?hl=en

So, for your site tag assistant shows the tag assitant tag, the remarketing tag and the analytics tag (it even details that these are implemented within tag assistant).

Hope that helps!
Marcus

[Xtend-Life]

If GTM is on all pages for the kontenta.co.uk domain, they will both be tracked. Both pages are on your domain so you will need to track them under the one account.

You can just filter the pageviews in Analytics for data inside /designroom/* and the index