Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What travel keywords to choose? 'flight' or 'airplane ticket'?
-
I did some keyword research in order to do some onsite optimization on a travel industry-related website.
I found 2 kinds of relevant keywords:
- 'flight'-related keywords (e.g.: flight chicago dallas)
- 'airplane ticket'-related keywords (e.g.: airplane ticket chicago dallas)
Competition is the same on both but the first ones have more volume. So I'm really tempted to go with the 'flight'-related keywords.
However the 'airplane ticket'-related keywords also have an interested volume so how should I do my onsite optimization.
So each one of this solution do you think is the best:
- creating one page targeting the 'flight' and 'airplane tickets'-related keywords knowing isn't a good practice targeting two different keywords ?
- creating two different pages (one targeting 'flight' and the other one targeting 'airplane tickets') but it isn't very relevant for visitors since both pages are proposing the same offer? also it might have some duplicate content issue.
- creating one page targeting 'flight' and forget about 'airplane tickets' and missing some opportunities ?
- creating one page targeting 'flight' and adding some 'airplane tickets' keywords in content and hoping to get some 'airplane tickets' keywords traffic ?
Thank you in advance for your feedback and sharing your experience in the same kind of issue.
-
Hey Dmitrii,
I definitely go with your recommandation. it's the most logical way to do in order to maximise visibility on both targeted keywords. thanks a lot for your return
-
Hey Tom,
Thanks a lot for your feedback and your examples. This sounds definitely the best way to go. Thank you again.
-
Your 1st solution is what I would do, personally.
An example page title (off the top of my head) could be: "Cheap Airplane Tickets on Chicago Dallas Flights" or something like that. You don't necessarily need the exact query string to rank.
I would create a really great landing page (with your target keywords), and then create helpful and interesting blog posts that link to it. For example:
- "What to Expect on Your Flight from Chicago to Dallas"
- "Do Cheap Airplane Tickets for a Chicago-Dallas Flight Still Exist?"
- etc.
I would be careful when creating multiple pages to target specific keywords on each, especially when the keywords and the intention behind them is so similar (people looking for "airplane tickets" are most likely looking for "flights", and vice versa).
-
Hello, my friend.
I say go with with first solution - target both keywords, because they are very much related and you can very much naturally bond them. It's not the best practice if you're trying to target two non-related keywords on the same page, when they shouldn't even be on the same page. In your case it's not an issue whatsoever.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a bad idea to hyphenate keywords?
Hello, my understanding was that Google reads hyphens in keywords as spaces, but if that's accurate how come keywords with hyphens that I research with Keyword Explorer — for instance, hospital-acquired infections — rank lower when I include the hyphen? If the hyphen hurts SEO, do I have to remove them all from the blog or page in question? Removing hyphens means a blog or page will have punctuation errors, which is irritating to an editor, but I don't want to sacrifice the effectiveness of keywords, either. Thanks, in advance, for your response!
Keyword Research | | SallieJ0 -
Finding the best of 100's of keywords?
Have an online e-commerce store and need to start on keyword research. There is a round 1000 products, not very many all things considered but a very big job to do manually. Do you know any tools that could speed it up? or Process/method that could help? Thanks
Keyword Research | | seoman100 -
Keywords with no search volume
Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks!
Keyword Research | | sararufo0 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | | SSFCU0 -
Keyword Conundrum...
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches: Managed IT Services - 3600 IT Managed Services - 720 Managed IT Support - 170 They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
Keyword Research | | CsmBill0 -
Best practice for targeting 'unnatural' location based keyword phrases
When optimising for a local based service, lets say a painter in texas, you will have various keyword phrases which are relevant e.g Texas painter Painter in Texas Painter Texas I have found that often the phrase which has the most searches is: [Service] [Location] = ('Painter Texas' in this example) But unlike the other phrases this is very hard to work into a natural sounding sentence or heading. Is the best practice to try and target the unnatural sounding phrase anyway due to the higher search volume, or target the next one down to stay natural sounding in your copy? thanks d
Keyword Research | | dnaynay1 -
How do you limit the number of keywords that will be researched
I'm working with a client who has a website, but doesn't really have a clearly defined idea of who their key audience is nor do they know what keyword phrases they would like to rank for. I know that I can generate a starting list by reviewing their site, but I want to set some parameters on it so I can provide an accurate estimate. I'm looking for suggestions on how to do this.
Keyword Research | | EricVallee340