Change Brand Spelling after 8 years
-
After changing my complete site, citations, etc to a certain brand spelling--capitalize the first letter, I am being asked to add another capital in the spelling. Could this affect customer usability or ranking in any way?
i.e. Mozcon to MozCon
Thanks.
-
To be honest - if it is only putting one letter in capitals most of your customers/visitors will hardly notice. If this is the only change - it will not make a difference in terms of usability.
Google changed it logo recently and there was a big buzz about it. When I asked at home - nobody had even noticed the change (4 frequent Google users).
Dirk
-
understand Dirk about Google seeing the same thing. What about usability, branding on the customer side? Is this considered changing Branding?
-
I understand Dirk about Google seeing the same thing. What about usability, branding on the customer side? Is this considered changing Branding?
-
It shouldn't- most people search in small caps anyway and Google doesn't seem to take capitals into account.
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is GSC data (branded clicks + impressions) a good indicator for how well your PR activity has performed for the year?
We are reviewing our creative / PR agency and are intending to use our GSC data as a way to assess their performance...
Branding | | Jacksons_Fencing0 -
Changing domain name, witch is better - brand name.com vs keyword + brand name.com?
Hi, I just made one decision and now I'm bit worried, if I did right one. I hope that you can give me feedback and advice regarding it. I'm in hookah market, so I do not have any possibilities to buy adds, so SEO is really-really important to us. I know a lot of things what has to be done to perform better, but currently I have just few really important questions. In international market the main keyword is "hookah" and everything related to that. We are small company and our brand is not that well known and do not have high volume traffic on website. Hookah in front of that we tough will give better understanding to audience about what is the page. Which domain name is better for SEO and also branding purposes? Currently we were using the first one without keyword, no we switched to the second one (just about week ago). https://hekkpipe.com https://hookahhekkpipe.com Regarding it, some really important questions: Would the longer version of domain helps us better rank with important keywords to us or not? When we will write good content, which domain is more likely shared? I'm bit afraid that first one and that we made a mistake changing the domain name. When the 1st one, then how big difference does it potentially make? Thank you
Branding | | Karel_K0 -
Is it OK to choose a Domain Name with Brand-name followed by keyword? Part 2
Last month I have posted a question about choosing the right domain name for a website which is currently popular in india, which also needs to be popular in USA. Here's the link to that question (http://moz.com/community/q/is-it-ok-to-choose-a-domain-name-with-brand-name-followed-by-keyword) As you can see the question got 3 helpful responses from experts. But if you scroll down and see.. there is a 4th response which I myself posted throwing some extra doubts, (This was left unanswered.) Could someone please check that thread and clarify my doubt ( the 4 response)
Branding | | PaulineRose0 -
Sorting out a proper domain - changing from .org
I have a client with a business.... normal business and he has a .org address. .com and .co.uk are taken buy sites trying to sell those for £100000 each. So.... What would you do... Original - mybusinessname.org OR my-business-name.co.uk mybusinessname.uk.com mybusinessnameuk.com You get the point... Suggestions greatly received on what to recommend to the client...
Branding | | JohnW-UK0 -
Google Maps Address Change
Below is an email from a former client. He is a personal trainer and his wife is a personal trainer and therapist. They used to operate out of their home. But now they have another location for their business. My questions: Will the address change work? How long will it take ? Is there anything more they can do? We've come across an interesting problem in the last couple of weeks. It took a while to figure out what was going on, but I think I've found the source. When one searches 'xxxx Athletic' on google maps (a very common way to find businesses as you know), the address that comes up is xxxxxxxxx (our home). Clients are coming to our house rather than the gym. Luckily we're only a few mins away by car, so they aren't late once they figure out what has happened. We need to change it to our new business address. I have tried to do this via Google Places, and thought I was successful this morning, but alas the listing is still our house. Perhaps it will take a few days to update, but in the meantime I have added a page to my personal Google+ profile with the proper address info. If you happen to know anyway to help us that would be great.
Branding | | DanielFreedman0 -
Change Primary Image on Google+Local
My old logo did not fit well in the new Google+Local page and so I resized it and uploaded it a couple weeks ago using the Google Places admin tool. I have tried it on multiple locations but it does not show up on the actual Google+ page. The images do show up in the admin tool (so it wasn't that the logo didn't upload properly). I changed the description text to see if any changes were going through and those appeared after about 24 hours. Anyone been able to successfully upload new images to Google+Local?
Branding | | SEOTGT0 -
Looking for examples of a B2B brand spinning off B2C products on to separate websites
Does anyone have any good examples or case studies? Right now I'm working on a site with both B2B and B2C products crowded onto one site. I'd love to find some examples of companies that have built their online B2B brand separately from their consumer products. I found the Constructive Playthings case study on Marketing Sherpa but nothing else.
Branding | | TexaSEO0 -
What are the best ways to improve/trigger "Brand Signals"?
Google considers some companies "brands" or stronger "brands" than other sites. What are the best ways to show Google you are an actual brand, not a fly by night eCom?
Branding | | zachc_coffeeforless.com0