How does Google Home Services Ads work?

[Ideas-Money-Art]

Hi mozzers,

I have a plumber client who would like to try the Google Home Services ads but I have not found a guideline on this just yet. Do you know how to set it up? Do I need to use adwords or is it under another google product?

The more details you guys have the better!

Thanks

[Ideas-Money-Art]

Thanks Guys!

Much Appreciated!

[Coolguyry]

Hey Taysir,

Here's some information regarding the program on Search Engine Land - http://searchengineland.com/google-home-services-ads-launch-in-google-express-229255

Here's the information on Google's page - http://www.google.com/adwords/express/home-service-ads/index.html

And finally, here's the form that you may need to fill out to apply for it - http://www.google.com/adwords/express/home-service-ads/contact/

Hope this helps!

Ryan

[CleverPhD]

Here is the information you need on qualification

https://support.google.com/ads/answer/6230381

Google will be performing a background and license check in addition to performing a "reputation assessment" of the business online.  I would assume that if this business has good reviews on Yelp or Google that this would help.

A good overview of the program is here

http://searchengineland.com/google-home-services-ads-plumbers-locksmiths-san-francisco-beta-226469

The service just launched the end of August so it is pretty new

http://www.buzzfeed.com/carolineodonovan/googles-home-services-product-finally-officially-launches-to

keep that in mind when taking your client through the process.

[Toddfoster]

Hello,

In terms of setting up a Google Home Services profile, there is a screening process that Google has been very upfront about. You can find the requirements here:

https://support.google.com/ads/answer/6230381

It doesn't seem to require Adwords involvement, but does seem to be a fairly hefty administrative process.

In brief, the requirements are as follows:

Background Check

"All businesses shown in home service ads must require each of their in-home workers to undergo background checks byPinkerton Consulting and Investigations, Inc., a third-party risk management and security company."

License Check

"Pinkerton verifies the trade licenses identified by home service professionals during the background check process."

Insurance Check

All businesses being assessed for this service will need valid insurance.

Reputation Assessment

"We collect ratings and reviews from people who hired home service professionals through our home service ads, and use mystery shoppers—customers who communicate and hire professionals on our behalf without mentioning any affiliation with Google—to help us learn more about the customer experience.As described in our Policy Center, serious or repeatedly negative customer feedback may result in lower ad rankings (including your ad not showing at all)."

This seems to be the most nebulous of the requirements but it sounds like they are using online reviews from multiple vendors to establish a profile for businesses before establishing the 3 most trustworthy options.

Long story short, make sure your client is a legitimate plumber with all necessary licenses, insurance and background checks through Google's 3rd party partner and get them working on their online review process - preferably with Google-related review services (G+, Google My Business, etc.)

That seems to be all there is to it.

Best of luck!

Rob