Universal Google analytics e-commerce tracking code?

[Ideas-Money-Art]

Hi Mozzers,

I have never setup a universal google analytics e-commerce tracking code before and my concern is what exactly do I need to add on the cart thank you page?

Can someone send me a sample of code I need to be adding? What kind of customization does it require?

The more details you can provide the better!

Thanks!

[Ideas-Money-Art]

Thanks Martjin!

[Martijn_Scheijbeler]

Hi Taysir,

No they won't need their own thank you page. Usually a shop will have their own thank you page for all products. I don't have any experience running this through Tag Manager but usually how it would work that you have an array of data on the products that you sold and that you loop through it.

As all of this usually runs from the back-end of a shop it's something you should talk about with your developer on how they can do this the best way possible.

[Ideas-Money-Art]

Hi Martijn,

Thanks for your response! The one part I am confused about is that it seems that each product will need their own thank you page with the product specifics on the tracking code. Is that correct?

If this the way to implement it, how do you manage to create multiple tracking codes for multiple products? Tag manager would probably be recommended, right?

Finally if someone purchases multiple products we would need to have multiple additem' within the code? How do you possibly figure out all the scenarios for different items to add when the e commerce carries 100s of products?

Thanks for letting me know!

[Martijn_Scheijbeler]

I hope you don't use that for tracking e-commerce as it doesn't contain the e-commerce tracking To enable e-commerce tracking you need a couple of JS functions. All the documentation you'll need around this topic can be found here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

ga('require', 'ecommerce'); is the first to load the GA E-commerce Library.
ga('ecommerce:addTransaction', {
'id': '1234', // Transaction ID. Required.
'affiliation': 'Acme Clothing', // Affiliation or store name.
'revenue': '11.99', // Grand Total.
'shipping': '5', // Shipping.
'tax': '1.29' // Tax.
});

This part is where you fill in all the details of the transaction, so it's a summary. In the next step you'll add all the needed data for the items within the transaction.

ga('ecommerce:addItem', {
  'id': '1234',                     // Transaction ID. Required.
  'name': 'Fluffy Pink Bunnies',    // Product name. Required.
  'sku': 'DD23444',                 // SKU/code.
  'category': 'Party Toys',         // Category or variation.
  'price': '11.99',                 // Unit price.
  'quantity': '1'                   // Quantity.
});

The last command: ga('ecommerce:send'); will send the transaction to GA.

[Tymen]

Hi Taysir,

You might find this helps: https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce

my code is:

[kwoolf]

Are you using an particular flavor of shopping cart or a custom e-commerce solution? You might want to try searching for plugins/extensions that can do this for you. Google Tag Manager is another way to do this.

[Ideas-Money-Art]

Thanks for providing the doc but I have read them and still finding it confusing. I'd like to get a sample of the tracking code and what to customize within the code. Your google search is focused on classic GA and not universal GA.

[DmitriiK]

Hi there. Read this google documentation: https://support.google.com/analytics/answer/1009612?hl=en

Or any article from first two page here: http://bfy.tw/267R

Cheers