Does Universal Analytics auto generate events?
-
Hi Mozzers,
I have been noticing for one of my clients that there are thousands of events generating which I never added a code snippet for ga('send', 'event', 'button', 'click', 'nav buttons', 4);. The code I am seeing instead is following the syntax **PDF FILE NAME.**I don't even use Tag Manager.
So are these auto generated? Label names of files aren't great though so I still believe that adding that piece of snippet _ga('send', 'event', 'button', 'click', 'nav buttons', 4);_can still bring some added value. Do you think it still does?
Thanks!
-
Thanks for the details!
-
Nope, as Dirk mentioned, you should probably have a plugin that made this automatically. This is not just a Drupal thing, in Wordpress, the Yoast plugin also makes this.
-
Universal Analytics is not tracking by default (even in Drupal)- it must have been something that has been set up in the Analytics plugin by your Developer.
If made a mistake in my first answer - you should look for Analytics in the source (and not events) - you will notice a bit of code stating:
"googleanalytics":{"trackOutbound":1,"trackMailto":1,"trackDownload":1,"trackDownloadExtensions":"7z|aac|arc|arj|asf|asx|avi|bin|csv|doc(x|m)?|dot(x|m)?|exe|flv|gif|gz|gzip|hqx|jar|jpe?g|js|mp(2|3|4|e?g)|mov(ie)?|msi|msp|pdf|phps|png|ppt(x|m)?|pot(x|m)?|pps(x|m)?|ppam|sld(x|m)?|thmx|qtm?|ra(m|r)?|sea|sit|tar|tgz|torrent|txt|wav|wma|wmv|wpd|xls(x|m|b)?|xlt(x|m)|xlam|xml|z|zip","trackDomainMode":"1","trackUrlFragments":1},"field_group":{"fieldset":"full"},"scheduler_settings":{"scheduler_local_storage":1,"ttl":
=> this bit of code is coming from the module and is tracking all downloads of the extensions listed (7z,aac, arc....etc)
Hope this clarifies,
Dirk
-
Hi Dirk,
So this happens only on Drupal ? This confirms that universal analytics doesn't just auto generate events?
I also found all these "event"instances in the source code of the page http://cl.ly/image/1E3p2c051P3E.
Thanks for the 404 heads up!
-
Hi,
I think that you are using the Google Analytics plugin for Drupal - which seems to track events by default (search "event" in the source code).
You might want to correct the pdf download - it's currently generating a 404
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics, Wordpress, Sumo - who to trust
Something is wrong. I have a website that according to Google Analytics gets zero relevant clicks, with most of the clicks it does get coming from Russia. Wordpress says it gets a hundred or so visitors a month, with most traffic going to the pages that I know rank. Sumo says the heat map got 76 clicks. How would you figure out what's really going on?
Reporting & Analytics | | julie-getonthemap0 -
Does applying filters in Google Analytics affect Moz Data?
Hello, I'm dealing with spam in google analytics, applying filters (and using segments for historical data) Does applying a filter in GA affect Moz data, future or historical? Is there a way of doing this? Thank you!
Reporting & Analytics | | wearehappymedia0 -
How to interpret universal results?
Hi After adding some keywords to our new campaign for www.vayamundo.be/nl, the keyword "Vayamundo" ranked +51, which is strange. I then found this little marker in the universal results column which says: Universal Result: Local Contains: 3 results Vayamundo Ol Fosse d'Outh
Reporting & Analytics | | SoftelBE
http://www.vayamundo.be/ Vayamundo
http://www.vayamundo.be/ Zumba Oostende in Vayamundo Ravelingen
https://www.zumba-oostende.be/ View Ranking History for more details
Learn more about universal results I clicked the two links, but still do not understand how to interpret this universal result. Why was it labeled a universal result to begin with? Can somebody help me out? Thanks in advance. Greetings Jorien0 -
Different transaction data social channel on Google Analytics
Hi there, On my ecommerce, in order to find out the number of transactions that came directly from my social channels I go to Acquisition->Channels and then I look at the column Transactions for the Social channel. Surprisingly this number differ from the one that I find under Acquisition->Social->Overview and then I select Transaction under Conversions. Then I look at Last interaction Social Conversions to find the number of transactions. The two quantities are totally different for a month window and they should be the same. Can any of you explain to me the reason why? Thanks and regards
Reporting & Analytics | | footd0 -
Google analytics : exclude traffic to a subdomain
Hi, I have a website with a client access on a subdomain. I want to exclude the traffic to that subdomain because it messes up my conversion goal for the main site. Per example, 2 out of 10 visitors are existing clients that want to access to my SaaS product. The 8 other are potential clients. I want to exclude the 2 clients from my stats so I could have the good conversion percentage for my free trial for the other 8 potential clients. Thanks in advance for your help!
Reporting & Analytics | | slestage0 -
How do you setup a test analytics account?
I have created a test view but that is not helping with skewed data. Do you all just create a total separate profile with a different GA account for a non-indexed domain? How can I test tag manager and other things without messing with our data? I have our IP filtered out so it doesn't show up in reports but other event tags from outsiders will.
Reporting & Analytics | | Sika220 -
Best way to generate analytics reports for listing style website
I'm working on a website that includes dedicated pages for ~40 local businesses, and I need to be able to generate and export some basic reports I can send to each business. The data I need for each report is split between general sitewide data: total number of visitors to the site for month. number of visitors to each main category page what country they are from (main countries) - top 5 traffic source / keywords avg time on site As well as specific data for each individual page: how many people viewed specific total pages Time spent on individual page. Would this be possible with custom reports in analytics? I can see the number of different reports being difficult to maintain, especially as site grows. Anyone had expereince on a similar site of ideas on the best way to do this? Thanks
Reporting & Analytics | | zeald0 -
AW Stats vs Google Analytics
Hey Moz Community, I am looking to get opinions on the best practice for analytics/traffic analysis. From experience I know that AW Stats reads high and Google Analytics reads low for traffic for reason in this article http://www.smartz.com/blog/2009/01/23/analytic-confusion-%E2%80%93-awstats-vs-google-analytics/ It drives me a little nuts how far off both are for some pages. I have one article that shows 100 views (GA) and AW stats shows 5 times that number of views. Any suggestions or systems you recommend? Thanks
Reporting & Analytics | | johnshearer0