Is it really worth it to invest on Facebook Ads?

[UPform5]

Hi Guys,

I've been wondering if it is really worth it to invest in facebook ads, there have been mixed reviews lately from the positive: http://techcrunch.com/2010/10/02/facebook-bigger-google/ to the more negative: http://www.seobook.com/facebook-vs-google-no-contest/

The industry I am trying to optimize for is gadget related, I've been running some adwords on it but I would want to venture on the social bandwagon which is facebook.

Any Ideas? Suggestions? Reactions? Experiences you can share so I can come up with a better decision?

Thanks A Bunch!

[KeriMorgret]

There were several sessions at SMX West 2011 on Facebook, and also some at SES NY (happening this week) regarding facebook advertising that might offer some insights as to how to advertise effectively.Outspoken Media and Bruce Clay, among others, are covering the conference and their blog posts can give an overview of some of those sessions. Also, check out aimClear for some of their posts on how to use Facebook demographic targeting.

http://outspokenmedia.com/blog/

http://www.bruceclay.com/blog/

http://www.aimclearblog.com/category/facebook-demographic-research/

[saibose]

facebook ads dont always work. Thats what I have found out with my experiment. facebook ads are not meant for revenue (atleast as the 1st target). If you want to promote something thats engagng, you would have a good chance of success, but on the other hand, if you are trying to drive ecommerce through facebook ads, it may not work that well.

[UPform5]

Alfredo Palconit Jr! hahahaha Kamusta kapatid!

Thanks for the great info, seems like FB is still trying to fix their algorithm, and not even those 100+ former Google Employees are adept at solving the problem.

I just found out that most of the time non-relevant ads are showing up, in seemingly weird profiles and I thought that 500 million users can't go wrong!

Anyway Maraming Salamat! (Thank you very much) for the input.

MABUHAY ang SEO Philippines!