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H1 tag- on home page - what is it best to include
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is it best to have in the H1 tag
1. just our website address
2. combination of website address followed by short keywords about our website
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It's depends upon your SEO strategy. Search engines give much weight to the H1 Tag. I vote for your second option : Site Name + Some Important Keyword.
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Using the words of a great SEOer... Annielytics:
"Search engines use the H1 tag to interpret what a page is about, much the same way readers of a magazine use article titles to get an idea of what an article is about. When pages are missing H1 tags, it’s harder for both visitors and search engines to decipher what the page is about. The H1 tag should contain a judicious use of the keyword(s) you’re targeting the page for. Be careful to make the language natural and not keyword stuffed. If you have to decide between user experience and SEO, go with user experience."
I would just concentrate on using the H1 tag to add value to the users experience. I guess they will already know that they are on your website, so no need to remind them of this in the H1. As Annie mentions above, use it like you would if it was an article in a magazine. You wouldn't repeat the magazine name within an article title already in the magazine.
also, the 'beginners guide' link that Matt Roney has shared is a great resource!!
Hope that helps!
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I can't think of a reason to include your website address in an H1 tag at all. H1 is intended to indicate the topic of the content on a page; it functions as a headline similarly to how a headline on a newspaper page works. That's why it's a somewhat decent place to place keywords—it indicates to search engines what the page is about.
For a homepage, I'd recommend using your brand name, in text. If there are other relevant keywords, use them as long as it appears natural and informative to visitors. But actually placing your URL in an H1 is unlikely to have any value for you.
You might want to check out the Beginner's Guide to SEO. This Visual Guide to Keyword Targeting and On-Page SEO could help, too.
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