G+ and converting customers...?

[AleksanderOlsen]

Hi!

I´ve been putting a lot of focus on my business page lately, and have seen a great increase in traffic. But I can´t find any use for this traffic. Does anyone have any tips on converting clients (meaning calling my clinic to schedule an appoitment etc) directly on their g+ page? If I rank in top 3 on the map, I suspect most of my clients goes to my g+ page, which is not the best place to schedule an appointment...

Thanks
Aleks

[Moz.HelpTeam]

(This is Miriam responding, but I'm in Mozzer Alliance right now)

Hi Aleks,

You can do an logged-out, incognito search, but the usefulness of this is somewhat questionable, as each of your customers is going to see different SERPs, based on their own location, personalization, etc. Because of this, there is no absolute local rank for any business - it varies from device to device, from user to user. More on this: https://moz.com/blog/mastering-serving-the-user-as-centroid

It's really important to train clients to understand that it's conversions, rather than rankings, that you are both working toward, because there are no static rankings for anyone.

In terms of conversions - one thing Google has publicly stated is that the images displayed in your local results have a major impact on user behavior (see: http://localu.org/blog/your-google-my-business-profile-image-your-most-important-image/).

Hope this helps!

[AleksanderOlsen]

You remember correct! I´m in Norway, and I´m seeing the Maps-based Knowledge Panel. What I´m finding difficult is showing the results to my client. On my phone we´re in the 3-pack, on my desktop at work we´re in the 3-pack. At home we´re ranking as number 14 on my desktop (this is also what my client is seeing) , and on phone we are in the 3-pack. Is there some "unbiased" way of checking the "status" of our rankings?

[MiriamEllis]

Hi Aleks,

Are you in the US or am I remembering you are in Norway? If in the US, almost no customers will be seeing your Google+ Local page at this point (see: https://moz.com/blog/where-did-google-local-go-the-google-places-api-change-made-simple). If you're ranking well locally, then what your customers are likely seeing is a Maps-Based Knowledge Panel for branded searches or a Local Finder Knowledge Panel from the 3 packs. What are you seeing?

[MichaelGregory]

It's probably not your Google+ page that people are seeing, but the google my business local information. Having a strong call to action that appeals to your target market is the best advice I can give you. Try to pry out of new customers how they found you and what made them choose you. That will help you focus the CTA better.