Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. Hello, our domain authority dropped significantly overnight from 37 to 29\. We have been building good links from high DA pages and producing quality, regular content.

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Hello, our domain authority dropped significantly overnight from 37 to 29\. We have been building good links from high DA pages and producing quality, regular content.

    Reporting & Analytics
    7
    9
    2434
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ProMOZ123
      ProMOZ123 last edited by

      Hello, our domain authority dropped significantly overnight from 37 to 29. We have been building good links from high DA sites and producing regular, good quality content.

      Anyone able to offer any ideas why?

      Thanks

      1 Reply Last reply Reply Quote 1
      • BeckyKey
        BeckyKey last edited by

        Care to share how? 🙂

        1 Reply Last reply Reply Quote 0
        • Deacyde
          Deacyde last edited by

          I'm still a bit confused, as I've checked our DA elsewhere and get the same results. A 10 point drop, so I'm not really sure of the real numbers here.

          Was my DA wrong before today or is Today and onwards going to be wonky until the index issue settles?

          1 Reply Last reply Reply Quote 0
          • BeckyKey
            BeckyKey @TimHolmes last edited by

            Can I just confirm, if you're DA has dropped after this update - are they referring to you as one of the low quality sites that Moz were crawling too frequently?

            Or, are they saying because they were crawling these sites, using up crawl budget - they couldn't crawl all our pages effectively? I still don't understand why our authority would drop after this however?

            Thank you

            1 Reply Last reply Reply Quote 0
            • BeckyKey
              BeckyKey @2MSens last edited by

              I have also seen the same thing on a number of sites I'm monitoring.

              Is this just an estimate from Moz? Or will it affect us in Google?

              Thank you

              1 Reply Last reply Reply Quote 0
              • TimHolmes
                TimHolmes last edited by

                This will likely be due to the new index that was released, your domain authority is relative to the index and sites contained in the index. The new index was smaller, but is now fixed and will likely give you more accurate figures.

                https://moz.com/community/q/new-mozscape-index-released-learn-just-what-s-been-going-on

                https://moz.com/blog/mozscape-index-2015

                BeckyKey 1 Reply Last reply Reply Quote 4
                • ProMOZ123
                  ProMOZ123 last edited by

                  Hi both,

                  Thanks for your responses. Think a few of our clients have also gone down, but not as drastically. Website speed is fine and everything seems normal, so not sure what to make of it.

                  1 Reply Last reply Reply Quote 0
                  • TheZenAgency
                    TheZenAgency last edited by

                    Domain Authority is always worth measuring against competitors rather than just as a metric on its own. Do you know what happened to your competitors  DA overnight?

                    1 Reply Last reply Reply Quote 3
                    • 2MSens
                      2MSens last edited by

                      I've seen the same on some websites I'm tracking...

                      The only one who get the most links, and powerfull ones from press (due to RP and launch of new unique contents) lost 2 points.... Weird!

                      Does the DA takes into account the speed of the website? Because that's the only thing which changed (had a bug with the cache plugin)...

                      BeckyKey 1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • graceflack 0

                        Abnormally High Direct Traffic Volume

                        google analytics reporting

                        We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels. I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?

                        Reporting & Analytics | | graceflack 0
                        1
                      • Kingsmart

                        Page Speed or Site Speed which one does Google considered a ranking signal

                        I've read many threads online which proves that website speed is a ranking factor. There's a friend whose website scores 44 (slow metric score) on Google Pagespeed Insights. Despite that his website is slow, he outranks me on Google search results. It confuses me that I optimized my website for speed, but my competitor's slow site outperforms me. On Six9ja.com, I did amazing work by getting my target score which is 100 (fast metric score) on Google Pagespeed Insights. Coming to my Google search console tool, they have shown that some of my pages have average scores, while some have slow scores. Google search console tool proves me wrong that none of my pages are fast. Then where did the fast metrics went? Could it be because I added three Adsense Javascript code to all my blog posts? If so, that means that Adsense code is slowing website speed performance despite having an async tag. I tested my blog post speed and I understand that my page speed reduced by 48 due to the 3 Adsense javascript codes added to it. I got 62 (Average metric score). Now, my site speed is=100, then my page speed=62 Does this mean that Google considers page speed rather than site speed as a ranking factor? Screenshots: https://imgur.com/a/YSxSwOG **Regarding: **https://six9ja.com/

                        Reporting & Analytics | | Kingsmart
                        1
                      • Johnroger

                        Strange landing page in Google Analytics

                        Hello MOZ Community, The website in question is https://x-y.com/ When i looked at the landing pages report in GA , x-y.com is appended at the end of every URL like this. https://x-y.com/x-y.com When i open the above URL in GA interface, it shows page not found. This is obvious as there is no such URL.
                        The metrics like sessions, Users, Bounce rate all look good. In the property settings, The default URL is written like this http:// cell-gate.com (Please note that s is missing in property settings). But how is traffic tracked correctly How do i solve this problem. What settings should we change to make the landing pages report look ok Thanks

                        Reporting & Analytics | | Johnroger
                        0
                      • SharonEKG

                        Impressions clicks and traffic drop

                        Hello,
                        So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
                        for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic. for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
                        different hostings different CMS, no link between them.   i just cant put my finger what is going on. anyone got any idea what is going on?

                        Reporting & Analytics | | SharonEKG
                        0
                      • rachelmeyer

                        UTM Links Showing Up as Separate Pages in Google Analytics

                        Hey everyone, I was just looking at landing pages in Google Analytics, and in addition to just the URL of the landing page, the UTM links are being listed as separate pages. Is this normal? I anticipated seeing the landing page URL and then using the secondary dimension to see source/medium. If this isn't normal, what would I check next?

                        Reporting & Analytics | | rachelmeyer
                        0
                      • Meier

                        Google analytics suddenly stopped tracking all my landing pages

                        Hey guys. I love the new update of GA. Looks so clean. So, of course, I was excited to see how my landing pages were doing. I went to behavior, all content, all pages. And I noticed it's only showing me 19 pages out of the 93 I have indexed. And none of the top ones at all! Can't find them anywhere in GA! Anyone seen this before? Thank you so much

                        Reporting & Analytics | | Meier
                        0
                      • AAttias

                        Link Research Tools

                        Is anyone else here a user of Link Research Tools? I recently completed a Link Detox for my sites. However, it is saying that links from high quality press release sites are deadly and should be removed. They are also saying the same about the links from the Yellow Pages. Obviously I know these tools are automated, but does anyone know why they are showing these links as 'deadly' and should be removed? I have tried contacting LRT about this issue but am yet to receive a reply.

                        Reporting & Analytics | | AAttias
                        0
                      • debi_zyx

                        Will having a subdomain cause referral traffic from the domain name?

                        Hi! One of our clients has a site with the store on a subdomain: store.example.com.  When we've set up goals for order confirmation pages, we often see most of the sources attributed to example.com.  Is this because of the subdomain issue? How would we correct it so that we would see as the referring source for the goal the site that sent to the root domain originally, and not the site that sent to the subdomain? Thanks!

                        Reporting & Analytics | | debi_zyx
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.