What's more important? Facebook fans, or likes?
-
Until now, I've been focusing on getting Facebook likes for my site, and amassed quite a lot.
However it felt like I was missing an opportunity by not connecting directly to my audience. So I created a Facebook page which my site visitors can like.
But this means having to promote two different things: a "facebook like" for my site, and a "facebook like" for my facebook page, which seems silly.
So, I was wondering if:
-
there is a way to combine the likes of my site to the likes of my FB page? Or a way for a visitor to like both through a single click?
-
what's more important to Google: FB-likes to your site, or to your FB-page?
Thank you!
-
-
Very interesting. Marc, James and Ryan: thanks for your insight guys!
-
Is there a way to combine the likes of my site to the likes of my FB page? Or a way for a visitor to like both through a single click?
No. Liking your facebook page is not the same thing as liking a page on your website. Facebook would not want any confusion for their users. It needs to be clear which content is being liked.
what's more important to Google: FB-likes to your site, or to your FB-page?
If I had a choice, I would want someone to like my facebook page. When someone likes your facebook page, any time you publish content on your facebook page it will be updated on each user's facebook wall. You establish a communications channel with every person who liked your page. You can let people know about a sale or some news that might be interesting to them. You should exercise discretion because if you send out a bunch of spam or unwanted updates, they can unlike your page.
When users like a page on your site, a link is created on their facebook page mentioning your website's article. All of the user's friends can see the link, follow it and comment on it. They may like it as well and this drives traffic.
-
Hi,
I think the best way for you to set up your site is to -
1. Run the Facebook Page API on the website here - http://developers.facebook.com/docs/plugins/
Then also add likes to content pages on your website where people will like the content.
2. The whole debate around if Google can even value Facebook likes is an argument on itself, Alot of people claim FB likes hold no value and the best thing to use is FB share buttons - discussion can be found here.
http://www.seomoz.org/blog/does-google-use-facebook-shares-to-influence-search-rankings
I think the best strategy is to test multiple share buttons from social sites, see what has influence it has on ranks.
IMO Goolge+ will be a big player in this space we will see more in the near future.
Regards,
James Norquay
-
I do not have a definitive answer for you, just some thoughts.
In terms of SEO, having likes for your site and its individual pages probably makes more sense than fan page likes. Although how popular your FB page could tie into how popular Google thinks your brand is. In anycase, how much access Google has to FB is unknown and all these social signals are changing at a very fast pace, just recently Google stopped using Twitter in the same way and with the introduction of Google+ who knows what the future will hold.
Just to throw something else into the mix, Facebook shares is something else which I think is pretty important in all this. So that is potentially 3 things!
Some good reads, but be aware this stuff could have changed already:
http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
http://www.bruceclay.com/blog/2011/06/yes-virginia-facebook-is-seo-smx-advanced/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook cover photo
Has anyone else noticed that closed facebook cover images are being stretched side wards? We have loaded the right size (checked several times) but it is still being stretched. Any advice or opinion welcome.
Social Media | | E2E0 -
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Facebook Like button and Google plus
I can't believe that I still did not figure out what would be the best way to have facebook like button and google plus on the home page. I have tried several options but I was always receiving errors in W3 validator. Can somebody help please? Thank you Iris
Social Media | | Rebeca10 -
Best strategy for Multilanguage Google+ Business Page(s) & rel publisher
Hello! I have many troubles defining a clear Google + strategy. Let's say I have one brand, say "reallycoolbarcelona" (because Barcelona is really cool!), 1 google place in Barcelona, and many websites with local ccTLD to promote the brand in different countries: reallycoolbarcelona.fr, reallycoolbarcelona.es, reallycoolbarcelona.co.uk, reallycoolbarcelona.it, reallycoolbarcelona.de. 1/ Now, how to handle that in Google+?
Social Media | | antoine.brunel
==> Shall I create one single page for all languages in Google+? (But then I cannot transfer Google Place to Google Local +?)
Then I would put the rel publisher of this page on all my websites? ==> Or shall I create one Google + page per language?
Then I would put the rel publisher of each language page on the corresponding website based on the language (french Google + page publisher on the french website only)? 2/ Now how did you manage to create a +SEOMoz page in Google+? By that, I mean a page with a clean url plus.google.com/+SEOMoz (that's so cool!) and not the scary url https://plus.google.com/b/1234567890 Thanks for enlighting my blurred mind about Google + multilingual strategies!0 -
Why isn't SEOMoz using Wistia's social sharing feautes?
I noticed that SEOMoz does not make use of Wistia's social sharing buttons such as a Facebook Like button. Is there any disadvantage to using the like button via Wistia rather than copy/pasting it in static HTML?
Social Media | | TheDude0 -
How do you make multiple Facebook Like/Welcome pages?
I have one running here http://www.facebook.com/pages/Podium-Magazine/174645832595027?sk=app_190322544333196 I want to add a different discussion piece, behind the "like us" form each month and not have to replace what I have Does anyone know how I can set up multiple different Like pages? Cheers Stephen
Social Media | | firstconversion0 -
I'm having a problem implementing facebook sharing
Hi. Hopefully someone can help me out here. I have created a quiz on one of my sites that hopefully will be good linkbait. But I'm having some issues with figuring out how to best get users to share this on facebook. The quiz consists of two pages. The first contains each of the questions. I use jquery to hide and show each question. Then, the second is the results page. The results page has a dynamically generated title and shows a sharable badge depicting their results. So, for one user the results page may say, "I scored 100% on ABC Quiz!" and show a 100% badge. Another user may see, "Apparently I know nothing about ABC! I scored 16% on the quiz!". (Just examples, of course.) If I use the facebook share button, the url that gets shared is the results page and obviously I don't want knew users ending up on the results page. I tried using a rel canonical on the results page (pointing to the original page) but then the dynamic title doesn't get shared. Can anyone help?
Social Media | | MarieHaynes0 -
What's up with the #! in twitter & Facebook URL's?
I was just wondering why Facebook and now Twitter have added "#!" into the url structure? Does this mean we should link to a twitter profile like this - twitter.com/profile - anymore? Should we now be linking like this: twitter.com/#!/kevinbarnes Kevin
Social Media | | KevinBarnes0