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What does 'Safari (in-app)' mean in Google Analytics browser traffic?
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Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources?
Also, it has a very high bounce rate - any ideas why?
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This also happens in other social networks - Twitter, G+, Pinterest, LinkedIn, etc.
So if some app there opens web inside of app - this is "Safari (in-app)" in GA.
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Imagine you're in the Facebook application and you open an article you see in the news feed, well that's your Safari browser in application. So the likeliness of the user bouncing is very high as you usually only engage with the link you're clicking.
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