Dashes / Slashes / Full Spots in Meta Tile.
-
Hello,
I have a question how about how google sees dashes, slashes, full stops etc. I am new to SEO so this might be dumb.
I sell refurbished printer parts. The majority of people search for the part number in google.
A typical part number might be "04.F5/S3A YA50" . A customer might search for "04F5S3A YA50" or "04.F5/S3AYA50" or "04.F5/S3A YA50" or "04.F5/S3A-YA50". They aren't radically different but seem to effect the rankings.
At the moment I use the following stucture for the meta tiles, descriptions etc
04.T5/S3A YA50 (04T5S3AYA50) by OEM | mysite
Buy refurbished OEM 04.T5/S3A YA50 (04T5S3AYA50). Free next day delivery. 12 month warrnanty on all parts.
www.mysite/4F5S3AYA50
Part number (Part number no spaces) by OEM | Mysite
Generic text Part number (Part number no spaces) text
www.mysite/(Part number no spaces
My questions, should I try to include all the different ways a customer might search for a part number in my meta title, description, url etc. Or should I try to include within the content of the page.
Many thanks
-
Thanks for the link Gary.
I watched the video on misspellings;
http://www.seomoz.org/dp/seomoz-pro-video-tips
I think this would be a good way to capture variants of the part number search
-
http://www.googleguide.com/advanced_operators_reference.html
Have a look at the reference, it shows that what I was saying about the "-" is true, although whether it is always honoured is another question!
It also suggests about arithmitic operators (-,+,/,*), as these could all be part of your part number,a nd your part number could sometimes look like an equation, google may try to "solve" the equation. Ig uess the way to get around that would be to put your query in speach marks, but you can;t train your user base to do that!
Out of vuriosity, what pro video do you find your answer in. I wouldn't mind taking a look myself.
-
thanks Joel . Gary.
Gary, I always believed "-" was treat the same as " " or "" i.e. Monkey-Butler would be treated the same as "Monkey Butler" or "MonkeyButler" or "Monkey" & "Butler". But after reading your response I am now not so sure. Your answer seems logical. Anyone know the answer?
I actually found a decent answer to my intial question in the Pro Video section about misspellings
-
My personal thought is that you're doing the right thing as you are. You could possibly have an area on your page that lists possible varients of the part number in a box titled "Also known as" or something similar to increase user experience. I'm nto sure it will have a huge amount of SEo benefit though.
Whilst nto an expert on Google query syntax, I'm pretty sure things like full stops, slashes are more or less ignored. dashes are used by google to remove a part of a qury (e.g. "cars -audi" - find sites with the keyword cars but not the keyword audi) so maybe that is why you're experiencing sme differences in the SERPs when searching for the same part number with different combinations of slashes, dashes and stops.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog.website.com or website.com/blog
Hello, I have a question, in some moz guidelines you can read website.com/blog is better/more recommended than blog.website.com. But when you look at the domain authority you see no difference. blog.website.com gets exact the same domain authority as website.com. So can somebody explain why website.com/blog is really better than blog.website.com? Or is there no difference? Thank you verry much
Content Development | | mystorenl0 -
Health/Exercise/Fitness bloggers?
Hey Mozzers, I have a lot of blogs that deal with health/exercise/fitness and that niche and need to get content for them. I'm not looking for mass content that is crap. I'm looking for well thought out stuff. Any bloggers in that industry want to be guest authors and put up some posts on any of my sites? Trying to get good content and this seems like a good way. You can include a link back to you obviously. Please let me know if you are interested, I'm happy to get in touch and post your content on my sites. Thanks!
Content Development | | DanDeceuster0 -
Using syndicated content / videos
Hi all, We are looking at using some syndicated video content on our main category pages. We are an pharmacy and offer prescription medicines (Yes we are NHS registered and no we don't sell generic products). I want to use the videos to increase the UX for the category pages and increase stickiness......however i am a little worried about how Google will see this. We don't have the time or budget to create our own videos but the rest of the content around them is all ours. The videos are provided by the NHS so they are good quality content and should add value to the consumer. Will big G stiff us for doing this?
Content Development | | nicc19760 -
Spinning software advice / suggestions
I have 2 websites which sell exactly the same products and have the same product descriptions. Does anyone have any recommended spinning software solutions which I can use to get an alternate product description? Thanks in advance.
Content Development | | Anup_Gohil0 -
Is the Page Authority/Rank of my corporate site affected by my blog's PA/PR and vice versa?
If I host my blog on my corporate site (it is a wordpress blog) will the page authority and page rank of my site translate to the blog? And does this also go the other way around? My gut says this would make sense, and I think I have seen it in action with other corporate sites that host their wordpress blogs, but I want to be completely sure. Even better, if someone can explain to me how this works, that would be super helpful!
Content Development | | Kendi0 -
Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the actual content.
Is it advisable to have unique pages for different cities/states though there wouldnt be any actual differentiation in the content. For example should we have separate pages for "hammers in california" & "hammers in new york". The product is same and content more or less the same. The search volume for individual queries is low but collectively makes a large number. The unique title tag automatically will generate traffic. So does it make sense to make 50 such pages. Else is there any way to uniquely target 50 such queries/month/city
Content Development | | DYo0 -
What are you doing to convert blog readers to inquiries/leads?
I'm curious what tactics people are finding successful in converting readers into leads, inquiries, or sales. Anyone feel like sharing?
Content Development | | BedeFahey1 -
Domain MozRank / MozTrust too LOW
I release this site, about 1 year ago: www.bioespaco.com Cant understand why the site has so low value on domain mozrank e moztrust. The page has 1500 visitors/month and 3500 page views/month too. Most of the visitors from Google come to this site, with the keyword "bioespaco" the name of the company. Cant find what is wrong... Looks like something it penalizing the page (or the domain!?) Thanks! GDSAK.png
Content Development | | comercialroldao0