What is the Best Landing Page setup?
-
I have seen a few different types of landing pages. I am trying to figure out which style works best from a SEO perspective.
1. The cram everything possible onto the page approach ala nyt.com?
2. The fill your home page with a ton of links approach like cnn.com?
3. The put just a small sample of your content approach like seomoz? I see 4 blog snippets, a "Go To My Campaign" call to action and that's it.
4. Pages like Groupon.com which have 100% focus on a call to action.
I also notice many focused pages like Groupon remove the header and footer on their landing page. Does that help the page retain it's PR better?
-
Kevin,
I know this has already been answered but I thought I put it my 2cents.
Check this out by Rand
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Very helpful post.
Good luck.
Aman
-
Don't think it can be changed.
-
Basically you can't make your homepage just for SEO, you need a purpose for your website, you take your goals and then work out how best to apply SEO within the confines of those goals.
There's no inherent advantage or disadvantage to any of the page styles you've mentioned and there are dozens of more ways a page can be laid out.
-
Somehow this question was marked as answered? I do not know how that happened as I did not make that selection. Could someone please fix this?
-
Yes, I am referring to the home page for a new site.
-
A page is a page from a SEO point of view. Build it the same way as you would any other page you wanted to rank (title, alt text, content, headers, etc). Unless you're also a news outlet I wouldn't necessarily be trying to compare myself with what NYT and CNN are doing either.
While I appreciate that any page that brings a visit from a search engine or other campaign is a landing page, what exactly are we talking about? Do you mean you have a specific campaign (PPC or even targeting a specific page to a keyword)...
Actually, before I go any further and looking at your examples, do you mean homepage?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Combining products - edit existing product page or 301 redirect to new page?
We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?
On-Page Optimization | | SwankyApple1 -
Duplicated page titles
Dear friends, We have a problem which occurs on our page with duplicated page titles. Landlords are posting rooms on our page and most of them are giving the same name to the rooms and after that, we are getting more and more duplicated page titles. We are applying random whit this title tag: Accommodation for students in {city.name}: {name}. English title
On-Page Optimization | | Eurasmus.com
Certified student rooms in {city.name}: {name} English title
Erasmus room for students in {city.name} | {name} English title
Student room in {city.name}: {name} English title Also our title tag is sometimes to long but there is no possibility to make them shorter. I think. If anyone would have some idea be free to comment and help us. Kind regards Miško Macolić Tomičić0 -
Temporary Redirect pages
Hi, Temporary Redirect pages example when a non member goes to http://www.Somesite.com/detail/Username-Mike As he clicks the user names the user is directed to the login page http://www.Somesite.com/user/login We have 50K user accounts and 50K pages of content and each page has an option to comment and to comment user should be a member Moz campaing i get these 1,000's of links in Temporary Redirect page What is the action i can take thanks
On-Page Optimization | | mtthompsons0 -
On-page Optimization empty
My website is new. My On-page Optimization (Reports Updated: 1/2/13) is empty. Is there a problem, I have to wait longer or am I doing something wrong? Thanks
On-Page Optimization | | franzneves0 -
Changing the Home Page Title
The following question is for an eCommerce site: We have a home page title that has been the same for a few years. I would like to keep the keywords that already exist, but move them into different positions based on seasonality. Format will be (company name) | (keywords). Current format (company name) - (keywords). Rest of the page titles onsite are formatted (keyword)/(product name) | (company name) I think having the same keywords, but in a different order wouldn't hurt us in the SERPs. What are your thoughts?
On-Page Optimization | | kennyrowe0 -
Detecting SE traffic on a landing page
Hi all, I am trying to optimize our landing pages in order to getting new visitors to make an action instead of leaving. But in order to so, I need to be able to identify when a user comes from a Google search and when a user does not. Can anyone help me? The site is written in PHP. Best regards, Rasmus
On-Page Optimization | | rasmusbang0 -
On Page Optimisation Reports
Firstly sorry if this has already been answered - I did look I promise.
On-Page Optimization | | Jock
Secondly sorry if the answer to this is blatently obvious! In the process of trying to optimise my landing pages, I am using On Page Optimisation reports. I have several (ok lots) with F grades which is not surprising as the landing page is not the landing page optimised for a certain keyword. If I change the landing page to the one that I have for a certain keyword then hey presto A or B grade (clever me)! Now here's the thing - presumably the landing page that is listed by default is the one that Google "sees" for a particular keyword. How do I change this if I can or do I have to be patient or am I just being plain daft?! Many thanks0
