Search visibility increase with international SEO
-
Hi Moz Community,
I am wondering if there is any tool and/or any sort of standard increase in search visibility I can assume that we will have with our website if we expand to start targeting Spanish with our site.
At the moment we receive about 6000-7000 visits a day with 75% of that coming from the US and UK. I am wondering is there any way to make a rough assumption on visibility that will increase by launching a new Spanish speaking website. It would be a subdirectory, not a subdomain or gTLD. I am struggling to find a concrete answer on this and i'd like to make a semi-accurate forecast of the traffic we can expect based on the increase in search visibility that our Spanish language site will provide us.
Thanks
-
Well on mine first answer there is number for 54M population of hispanic/latin in US. But you can't know how many of them do searches in english or in spanish?
I can talk about Bulgarians. Even if they migrate to other country they still talk in Bulgarian in home, watch Bulgarian TV, read online Bulgarian newspapers, purchases Bulgarian goods. And more interesting - they still search in Bulgarian. Example - even if google.co.uk you can get Bulgarian searches and results. Real case - a friend of mine own TV repair service center and get phone call from London about TV repair. Just lady's there want to find someone to fix his mother TV. Funny - distance between service center and home was almost 100-200 meters.
You don't know what you don't know...
-
Thanks again Peter. Will try that out. I have actually done all the keyword preparation and SEO stuff, it is really just a matter of building the thing now. But I will give that a try again and get the numbers and see.
Basically, what I was trying to do was get an idea of how much more visibility we will have in Latin America and Spain with a Spanish language specific site since as I understand it, that would give us more visibility where people search with language/country specific versions of Google (such as Google.es vs. Google.com and Google.co.uk). If I could get some kind of percentage I could apply that to what we currently get from those areas and get a better idea of what kind of increase in traffic we should get, but I figured it wouldn't be that easy.
Thanks again and if you have any other suggestions, keep 'em coming.
-
Well - true. This is true forecasting w/o market evaluation.
For example - your site can be for local business. Can Latin America visit it? No, but local hispanic or latin residents can visit it.
Or you can sell something expensive - RollsRoyces, Teslas, or Elon Musk's Rockets. Can latin america audience interested about this? Probably.
Or you can share them Taco's recipes - YES! They will be interested.There is special market evaluation reports but this report will take months and will be expensive. It's more accurate, but it's also shoot in the dark.
One thing that definitely will happen - your traffic will rise. You can evaluate using KeywordPlanner and special keywords on Spanish how is monthly searches of them. It's easy - go in search console and grab your best keywords for searches. Like Top100 of them. Translate them to Spanish and then go in KWP paste them and watch monthly searches about them. You also can compare English KW vs. Spanish KW as difference.
-
Hi Peter,
Thanks for the answer. I had a feeling there would be a lot of shooting in the dark here, but I thought maybe there was some more surefire way to go about this, but I guess that is the nature of forecasting. Thanks again for the answer.
Brian
-
I believe that noone can give you answer. But let's try!
US population is 318.9 million (2014). UK population is 64.1 million (2013). This make very rough 383 million.
Hispanic or latino population in US is approx 54M. http://www.cdc.gov/minorityhealth/populations/REMP/hispanic.htmlNow let's count all spanish talking in the world. This is Spain + whole South/Latin America except Brazil (they talk in Portuguese). Latin America is 626M (2015 est.), Brazil is 200M (2013) and Spain is 46.77M (2014). So rough calculation there will be 472.77M.
As you can see with this translation you can effective double your potential audience. As you can see i talk about "potential audience" because there are many things can goes wrong. But maybe in long term (this is shoot in the dark!) this can double (or even more) your traffic in best scenario. Or (again shoot in the dark) this can bring you 15% increase (US-hispanic+UK/US+UK population). Of course both are very rough assumptions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has any one seen negative SEO effects from using Google Translate API
We have a site currently in development that is using the Google Translate API and I am having a massive issue getting screaming frog to crawl and all of our non-native English speaking employees have read through the translated copy in their native language and the general consensus is it reads at a 5th grade level at best. My questions to the community is, has anyone implemented this API on a site and has it a) helped with gaining traffic from other languages/countires and b) has it hurt there site from an SEO standpoint.
International SEO | | VERBInteractive0 -
International Targeting for Australia Problem
Hello Moz Community! I'm reaching out since I recently launched a UK and Australia version of my website. Now, each page on the website has 4 versions: 1. www.example.com 2. www.example.com/au 3. www.example.com/uk 4. www.example.com/en <-- this is a by-product of the plugin we're using, CMS is WP each page has the following 4 targeting tags on it: I looked in Webmaster Tools and we're getting an error on what appears to be every Australia page. The error states, ""au"- unknown language code. URLs for your site that have an unknown language code 'au' and their alternate URLs." In Google's own example, they have the language for Australia set as en-au [https://support.google.com/webmasters/answer/189077?hl=en} Has anyone run into this issue before? We had the alternate tag set to "au" at first, but edited the plugin so the alternate tag now says "en-au", but this still hasn't remedied the problem. Any insights into resolving this error are greatly appreciated!
International SEO | | DigitalThirdCoast0 -
International SEO - Mixing country targeting and language targeting in GWT.
Hi all! I want to start with International SEO process for my ecommerce. We sell worldwide with a .com domain, although the business is mainly focused in Spain. We maintain three languages, spanish, english and french with a non suitable structure. Now, after read a lot about it, I'm considering to use subdirectories for each language, /es/, /en/ and /fr/. And heres it's my first doubt: Could I avoid /es/ from spanish language as it's the default one? I've understood from recents Q&A that it's not needed although more user friendly. I'm trying to avoid tons of 301 from old urls for my main language. Anyway I want to know the best approach regardless complexity. My second doubt is about country targeting. After some research, I consider that it'd be interesting target country for /fr/ subdomain but language for /en/. Do you see any problem mixing both strategies? I know I also need to add the hreflang tag to guide googlebot. But I prefer to clarify these points first. Thanks a lot! Best regards.
International SEO | | footd1 -
How to handle different content on same domain internationally?
Dear community, I have encountered a unique situation and I am unsure as how to proceed, I have a U.S. based website for intentions of this question is www.musicstore.com. The customer has decided to offer their products up for sale internationally, however, has two business requirements, one is that his international presence differs with product offering and content then the domestic version and two, that they both live on the same domain of www.musicstore.com without any reference to offering a differing international presence. Many of his products are offered for purchase directly overseas, while not against his suppliers rules, it is frowned upon. All this said, now to my question. I'm currently running a Magento two website install. With GeoIP setting which version of www.musicstore.com is presented. Do I have to worry about different content being displayed on the same exact url even though the experience is completely location based? If it is a concern, any risks I should be concerned with. I could possibly do something along the lines of www.musicstore.com/in/ while this is not ideal for the customer, if it prevents many larger issues I'd steer the customer this way. I just want my customer to be able to sell his product internationally without upsetting his suppliers or making Google go, what does this site actually have. Hopefully I explained my question well enough for those who can help to understand. Please ask if you need any more information. Any help would be greatly appreciated, thank you.
International SEO | | swarming0 -
How to make Google consider my international subdomain relevant?
We have recently started to look deeper into international SEO. We have search engine optimized our international landing pages, title tags and meta descriptions with keywords etc. so each of the international language we support is SEO'ed for the local market. We support 12 languages, and each of them are located on a subdomain. That means if we say our site is helloworld.com, a person from Germany that lands on this site can switch to German and will then be redirected to de.helloworld.com and all content will be in German. Our problem is that we develop cloud-based software, we have a significant amount of traffic, but whenever we get media coverage or people link to us from anywhere in the world they always link to the root domain which in this case then would be helloworld.com. That means if I go to google.de and type in the exact meta description or title tag we use in German, the Google search engine can't even find us because "I assume" Google don't consider our de.helloworld.com relevant because nobody has ever linked to this site. I would appreciate very much if anyone can give me some advice on how I can address this issue. Thanks a lot! Allan
International SEO | | Todoist0 -
SEO for .com vs. .com.au websites
I have a new client from Australia who has a website on a .com.au domain. He has the same domain name registered for .com. Example: exampledomain.com.au, and exampledomain.com He started with the .com.au site for a product he offers in Australia. He's bringing the same product to the U.S. (it's a medical device product) and wants us to build a site for it and point to the .com. Right now, he has what appears is the same site showing on the .com as on the .com.au. So both domains are pointing to the same host, but there are separate sections or directories within the hosting account for each website - and the content is exactly the same. Would this be viewed as duplicate content by Google? What's the best way to structure or build the new site on the .com to get the best SEO in the USA, maintain the .au version and not have the websites compete or be viewed as having duplicate content? Thanks, Greg
International SEO | | gregelwell0 -
Google search cache points to and uses content from different url
We have two sites, 1 in new zealand: ecostore.co.nz and 1 in Australia: ecostoreaustralia.com.au Both sites have been assigned with the correct country in Webmaster tools Both site use the same urls structure and content for product and category pages Both sites run off the same server in the US but have unique ip adresses. When I go to google.com.au and search for: site:ecostoreaustralia.com.au I get results which google says are from the Australian domain yet on closer inspection it is actually drawing content from the NZ website. When I view a cached page the URL bar displays the AU domain name but on the page (in the top grey box) it says: _This is Google's cache of http://www.ecostore.co.nz/pages/our-highlights. _ Here is the link to this page: http://webcache.googleusercontent.com/search?q=cache:Zg_CYkqyjP4J:www.ecostoreaustralia.com.au/pages/our-highlights+&cd=7&hl=en&ct=clnk&gl=au In the last four weeks the ranking of the AU website has dropped significantly and the NZ site now ranks first in Google AU, where before the AU site was listed first. Any idea what is going wrong here?
International SEO | | ArchMedia0 -
Can anyone guide me best ways to generate customer leads through the SEO Process
I want to generate leads for my client through SEO process. I have involved all kind of link baits like articles, blogs, infographics, directory submissions etc.,Basically the client is B2B service provider like payroll services, Labor compliance and Staffing Solutions to various segments
International SEO | | Virrtuo0