Moz authority. Should this be taken as just a guideline.
-
Hi Guys.
We have an opportunity to get a back link from a charity site...the site of "Friends of Richmond park'.
I've just checked it out in open site explorer and Moz grades it's domain authority as 25/100. However, looking in more detail the site has gained quite a few high authority links, both in terms of DA and PA. Many of these links are reciprocal i.e) Friends of Richmond park have links to sites which also link back to them.
So i'm wondering... should the 25/100 DA be taken as a basic guideline? Or is this quite a sophisticated measure that has taken into consideration the reciprocal links and 'downgraded' them as Google might?
Isaac.
-
Thank you that's really useful insight.
Cheers.
Isaac.
-
**this didn't really answer my question about OSE. I'm curious about how sophisticated the tool is. Does it take into consideration reciprocal links for example? **
A lot of people worship the numbers out of OSE. I do not.
I don't use them for any decisions, although if I hear that a site is 25, I think that it is probably a lightweight.
I beleve that almost everyone who uses it sees lightweights ranking above heavyweights on a regular basis. In fact, one of the most common posts in Q&A is something like this.. ... "Wah! my site has a DA of 32 and a spammer with a DA of 26 is beating it. I am getting screwed by Google." These posters have high levels of consternation and distress.
So, it is a service that a lot of people are using to "bet their fortunes" but it is not accurate at what people perceive as its primary job at worst, or is widely missunderstood at best.
That's my honest opinion.
-
Hi there thank you for your answer, very much appreciated. This is great food for thought about establishing links going forward and creating some content off the back of it. We're going ahead and offering a discount on their purchase from us for a 'News piece' on their website.
However, I should have asked 2 different questions though, as this didn't really answer my question about OSE. I'm curious about how sophisticated the tool is. Does it take into consideration reciprocal links for example?
Many thanks.
Isaac.
-
I think that too much thought is often put into these situations. If the charity is a good one with an agreeable mission and money is available then support them. Head-to-toe SEO evaluation and pedigree sniffing transforms a donation into a conditional decision and a that makes the link purely manipulative. If these types of analyses move upstream then charities will start doing tricks to manipulate DA so that they are more attractive to donors who are trying to game Google.
Looking for the win-win situation..... we can be 100% confident that Google is not probing the DA of websites and using that information to calibrate the power of outlinks on charity sites. So, the course of action that is best for all is to donate the money and spend the research and decision-making time preparing to write a new article for your website. That gives you two good deeds.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why MOZ just index some of the links?
hello everyone i've been using moz pro for a while and found a lot of backlink oppertunites as checking my competitor's backlink profile.
Link Building | | seogod123234
i'm doing the same way as my competitors but moz does not see and index lots of them, maybe just index 10% of them. though my backlinks are commenly from sites with +80 and +90 DA like Github, Pinterest, Tripadvisor and .... and the strange point is that 10% are almost from EDU sites with high DA. i go to EDU sites and place a comment and in lots of case, MOZ index them in just 2-3 days!! with maybe just 10 links like this, my DA is incresead from 15 to 19 in less than one month! so, how does this "SEO TOOL" work?? is there anyway to force it to crawl a page?0 -
My DA went down by 10 points! Is it because I just started adding NO FOLLOW links?
Ug! Super upset. I went from a 41 to a 31, and I am not sure why. I did switch hosts 3 months ago, and I also JUST started using no follow links b/c someone told me that would help RAISE my DA. I would love any thoughts or advice. Thanks!
Link Building | | jennlynnprin0 -
JPG's listed as the Top Pages in Moz
In Moz, under Links, my Top Pages are all .jpg's. Is this unusual? Should I change the names of those jpg's and redirect the jpgs listed on the Top Pages to the html page it can be found on?
Link Building | | Boweb
Like instead of people linking to this page: https://www.freequilt.com/cat-and-the-fiddle.html it looks like from the Top Pages that people are linking directly to this image: https://www.freequilt.com/images/nursery-rhyme-series/cat-and-the-fiddle/moona.jpg
My thoughts are to rename that image so no one is linking to it, and redirect the image to the html page. Would I be hurting my Google ranking any by doing so?1 -
Author Bio
Hi In my quest to develop a strategy to enhance "brand exposure" I'm considering guest blogging on sites with very good authority. However my question is; 1. Can I post my article and place my "author bio" (which includes my company linked name and social platforms) at the bottom of an article? 2. Should author bios links be no follow? 3. Or, does Google allow page rank to pass for this. We have some fantastic articles that are based on projects we've carried out, and would like to share these with readers on Dezeen, Contemporist and the rest of the interior design world. Your help is always very much appreciated! Regards Gary
Link Building | | GaryVictory0 -
Links from PRWeb press release violate Google's quality guidelines?
My site has had a manual action performed on it by Google indicating that I have inbound links that fall outside of their quality guidelines. I did my own research, found what I thought was the issue, had the links removed and requested reconsideration. Google's response surprised me in that they highlighted two specific pages with links that were the direct result of valid press releases and a publisher picking up our release off a wire service. Has anyone else seen this occur? Anyone had a case successfully reconsidered? I realize that I don't need to do anything at all as the manual action is in effect and will stay that way, discounting those links, but I would rather a) not have any manual action against my site and b) know for the future so this doesn't happen again. Also, is this applicable for guest blog posts, which effectively create the same type of backlinks? Thanks
Link Building | | barberm1 -
Page authority vs domain authority
when evaluating a website for a potential link request, do you focus more on page authority or domain authority? do you use them together? what about when the two numbers are very far apart?
Link Building | | slazarus0 -
Hubpages and Page authority
Hi, I've created a Hubpage awhile back and I see the url has a page authority over 50. How much does Domain authority influence page authority? The url has only 3 (registered) backlinks, so I cannot see an obvious explanation why. I understand that Hubpages was one of the sites that "took a hit" with the Panda update, but it has a domain authority of 84...
Link Building | | vibelingo0 -
Do you think 3-way link exchanges help in keyword rank and overall PR authority?
I know traditional link exchanges aren't very valuable and Google doesn't respect them as much, but what about 3-way link exchanges?
Link Building | | visionnexus0