How do I track specific referral traffics journey through a website?
-
Hello,
A client has asked us to track the journey each separate referral traffic visitor takes through out the website. I have had a look through analytics and am not sure how to ensure I can do this for all referral traffic visitors?
Can anyone help? Thank you.
-
Not sure if this is what you're asking for...
But in Google Analytics, if you go to Behaviour Flow under Behaviour in the sidebar, then click the dropdown (by default should say Landing Page) and select Traffic Type, you can view the user journeys / behaviour flows via traffic type. (Or you can swap Traffic Type for Source and view user journey by specific referrals instead of the whole of your referral traffic.)
You can then click on "Referral" in the first column, and click "View only this segment".
This allows you to easily see patterns in how your referral traffic visitors are browsing the website. Which landing page they start on, where they click to next, how many people drop off on particular pages having come from a certain page (great for analysing user intent and whether the next page "fulfils" it or not) etc. You can click and drag horizontally to view all the stages in the behaviour flow, add more steps to see more pages...
Is that what you were after?
EDIT: My bad. Somebody beat me to it. That's what I get for multi-tasking and taking 20 mins to leave a reply -_-
-
Hi Peter,
That's great thank you - I hadn't realized about the gear icon to make a custom expression. Thank you for all your help.
-
Analytics, Behavior, Behavior flow, create segment "Refferal traffic" and change "Landing page" to "Source/medium". If you need to see just specific referral, click on gear icon inside and make custom expression.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GA4 account & property not showing in traffic property setup list.
Hi there, I've connected multiple client accounts to GA4 already, but three of our accounts that we have administrator rights to in GA4 are not showing up in our selectable accounts/properties list when logged in via Moz to add to the traffic settings area. Anyone else have this issue and find a fix?
Reporting & Analytics | | luminusagency0 -
Does this traffic drop look like Penguin to you?
Dear Community In early October, I noticed a sharp drop of the rankings of the main KW of a website I manage: idee-sol.fr. This, of course I immediatelly attributed to penguin 2.1. While researching on the experience other webmasters have had with this unfortunate situation, I noticed that most of them had very sharp drops of traffic in a relatively small time, e.g.: a drop of 80% in a couple of days. But on idee-sol, the drop looks less steep yet equally worrying. Was the cause of this traffic/ranking drop due to penguin 2.1 exclusively or to penguin + something else (or not penguin at all?) I'm including an image of the "non paid search" report of analytics. dPnphnr
Reporting & Analytics | | Masoko-T0 -
Google Analytics: Trackbacks & Network Referrals?
Buon Pormeriggio from 15 degrees C mostly cloudy Wetherby UK 🙂
Reporting & Analytics | | Nightwing
Whats the difference between Trackbacks & Network referrals within Google analytics social media reporting? I'd like to specifically understand why a link to site i'm working on withing this post:
http://huddled.co.uk/huddled-interviews-nicola-schaefer-from-liverpool-fc-e-l-i-t-e-s-8335/ is classed as Trackback & not a Network refferral 😞 Illustrated here is the link thats being recorded as a track back:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/track-back-query_zpsbab2679b.jpg And here is the data:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/google-trackbacks-2_zps2861fa17.jpg But why is not showing up in Network referrals? Thanks in advance,
David0 -
GA: Want to have a profile tracking only 3 out of 4 subdomains only?
Hi Mozzers, I would like to track 3 out of 4 subdomains in a profile on GA. I have 4 subdomains: www.example.com m.example.com subdomain1.example.com subdomain2.example.com I would like to create a profile with only the first 3 subdomains without subdomain2.example.com. Can someone tell me what to do to get this? I also have a profile called combined profile that includes all of them with this filter(attached). Can I add another filter to this profile? if it is the case what should I add and how? if not, creating another profile would be the only other way, right? if it is the case how can I filter it to get Thanks a lot! u4HxY06
Reporting & Analytics | | Ideas-Money-Art0 -
How Google measure website bounce rate ?
Bounce rate is a SEO signal, but how Google measures it ? There is any explanation about this ? Does Google uses Analytics ? Maybe time between 2 clics in search results ? Thanks
Reporting & Analytics | | Max840 -
Do i need a new dedicated server to increase my website speed
Hi, i have been talking to my hosting company about my site. I am having major problems with the speed of the site. My site is www.in2town.co.uk Ever since i had to redesign my site after a major mistake was made by the hosting company, my site has been running slow and i have tried everything to sort this out including moving to a dedicated server. The trouble is nothing is working and now my hosting companny have told me that i need a new dedicated server which will make it faster. My site is in joomla and the hosting company have told me that the dedicated server below will make the site run faster, but shall i trust them or find another hosting company. Intel i3 540 3.06 Ghz HT 4MB S-Cache $219/mo $289/month500GBStorage6GBRAM10TBBandwidthI am using the following to test the speed of my site http://tools.pingdom.com/fpt/#!/r0spOGObd/www.in2town.co.uk and http://gtmetrix.com/reports/www.in2town.co.uk/kVV1mTDcThe trouble i have is, when you try loading the home page it is slow and when you try moving around the site it is slow.Can anyone please give me some advice.
Reporting & Analytics | | ClaireH-1848860 -
Why is Benetton ranking with tracking parameters?
For this search: https://www.google.com/search?q=benetton&pws=0 I see the following URL ranking #1 http://www.benetton.com/?utm_source=centrum.sk&utm_medium=listing Why is this happening? I could likely figure it out but I'm busy so I was hoping someone could dig around and let me know 🙂 Anyone? Incidentally, Benetton is in the middle of a massive campaign at the moment so it's strange timing for them to have this showing up and screwing with their GA tracking... EDIT: I should clarify, Benetton is not a client - I don't know anyone who works for or with them. I'm just curious why this is showing up. cmNWx.png
Reporting & Analytics | | TomCritchlow1 -
Mobile Website Analytics Code and Button Tracking / Event Tracking
How to track the action on the mobile version. Action by pressing the "add comment" this code: onclick = "_gaq.push (['_trackEvent', 'comments', 'pressed'])
Reporting & Analytics | | meteorr
- Not suitable for mobile version Please help.0