Can Adwords Increase Organic Traffic?
-
Hello,
A friend of mine has noticed an increase in organic traffic since they started using AdWords. Has anyone had similar results or could this be coincidence?
Thanks in advance!
-
What about the CTR of your website? Google says "increased CTR as well as more traffic makes your website increase in authority" - therefore increasing organic ranking of all or most keywords - (Google didn't say that part but it makes sense).
If AdWords provides both of these things to your website wouldn't your organic rankings increase / increase over time?
-
Great answer Patrick you didn't miss a single point.
-
Hi there
I feel it's pretty indirect but there can be benefits. I use paid as it pertains to organic traffic in the following ways:
Brand awareness - If you are looking to capture a particular niche or industry and don't have a well established name or brand, start looking into keywords to bid on that can garner a bit more attention for your brand. This will help users not only see your brand and name, but it will help build the association between you brand and an industry. It's also a great way to introduce your products, the benefits of that product, and why you should not be the best choice, but the only choice in the industry.
Keyword / query testing - If you have a list of keywords/queries that you are looking to target, paid is a great way to test your hunches and see how users engage with your content. Are you answering their question? Are you selling yourself well enough for conversions for particular keywords/queries? What is your Quality Score for keywords/queries your testing? Do you need to improve your content? These questions can help you moving forward with your content creation that helps SEO.
Content distribution - I love using paid search for quick content distribution, especially if it's timely and relevant. It helps get eyes on it quicker and can also help speed up the sharing process, which Google is thought to look into a bit to help gauge what's popular on the web. Again, this is just speculation, but it's been talked about in a few studies.
These are the ways that I see paid indirectly helping with your organic traffic and visibility. It helps build your brand, helps you better gauge your keywords and how your content is converting certain keywords, as well as helps get your content out quicker and efficiently through targeting. While not direct, there are benefits from a paid search standpoint that can help indirectly with organic search.
Let me know if this helps - good luck!
-
In theory, they should have no impact. However, I do think that seeing the ad and then seeing the link in the organic results as well makes a searcher feel more compelled to click. My traffic increase coincided with Adwords budget increase too. I'd been doing some SEO work before though and I'd like to think it was more that. Will be interesting to see how others have got on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)
What impact (if any) does IP or DNS changes, have on paid search campaigns? We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US) and DNS change. We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords. Is there any information regarding this issue or has anyone experienced this before? Thanks
Paid Search Marketing | | MWM37721 -
Adwords :what do you think about creating 2 different ad groups for each match type of the same kws into the same campagn?
one modified broad and one exact. ADGR1:
Paid Search Marketing | | pupazzoinfame
+red +cat +buy
+red +cat
+red +cat for +sale ADGR2:
[red cat]
[buy red cat]
[red cat for sale] Am i bidding agains myself without negative kws?2 -
Adwords Express Placement and Explanation
I spoke with the adwords express rep about this, and he was extremely vague and unhelpful. So, I'd appreciate some assistance...even though it's a lot of questions. Whatever insights you can share to any portion of this, i would greatly appreciate. We setup an adwords express account, and we set our budget $50 over what Adwodrds Express says was our competitors average range. However, our ads only show up on the bottom right side of page 2. We are trying to figure out why that is? Are adwords express accounts only placed on the lower tier of PPC by definition? Will they always be on the bottom of a sidebar on the second page? Does it depend on how much we are willing to pay a month? So, if we double what we are willing to pay per month, will the ad move up? Also, it's not clear to me at all, how much we are being charged per click or how we are being billed. How are they determining what each click costs? Happy Friday and thanks in advance, Ruben
Paid Search Marketing | | KempRugeLawGroup0 -
PPC sessions being counted as organic in GA
I am coming across a very frustrating phenomenon in one of my PPC campaign reporting. In short: I believe that GA is counting some of my PPC sessions as organic (not provided). Has anybody come across this before? I believe they are being counted as organic because of the following: the website is brand new and does not rank for anything but their branded terms the few keywords showing up in GA are the terms we target our PPC towards the amount of sessions of Paid Search (in channels) and AdWords sessions don't match up (The number of actual PPC clicks is substantially higher than the Paid Search sessions) PPC clicks and sessions don't even match up in the AdWords part of GA GWT shows 0% CTR for any non branded terms Tell me I am crazy, but I really don't think I am. I just don't have the hard evidence to back it up. Any help is greatly appreciated.
Paid Search Marketing | | Rebecca.Holloway0 -
AdWords Negative Keywords
Hello community! I got a bit stuck with negative keywords management today! I have updated the negative keyword list and as it can be shared among all my active campaign I put it into the shared library. But when I downloaded the recent changes on Editor I can't get to see the new negatives and I can't check their match types. Do I have to upload the list on Editor for each campaign? Thanks
Paid Search Marketing | | PremioOscar0 -
Can you bid on trademarked keywords?
Google has various rules surrounding bidding on and using other businesses' trademarked keywords in ads. My understanding is that you can bid on the trademarked key phrases but you cannot use the in your ads. Is that correct?
Paid Search Marketing | | TheOceanAgency0 -
Questions about Adwords Display network.
I am starting up an Adwords campaign that is set to run in the Display (content) network only. In the past I have meshed search and content together, but after reading Brad Geddes book I see that I need to separate them. I can't see my quality score for my keywords - it just has a dash in place of QS. Is this normal? Additionally, I can't see how much I am paying per keyword. I only have one text ad and it is still pending approval. I have several image ads that have so far had a good CTR. I'm assuming that I can't see QS because my text ad is not running yet. But, if this is the case, then how do you optimize your campaign for image ads? I'm currently paying about 45 cents per click. (Previously when I had a poorly optimized quickly thrown together campaign I was paying twice that), but I believe that I could get this down significantly. Any help is greatly appreciated! You guys rock!
Paid Search Marketing | | MarieHaynes0 -
Have you seen a correlation in between running a PPC campaing and increased SEO ranking for a new site (< 3 months old)?
I have read many conflicting articles on this topic. I understand that running a PPC campaign at a launch phase of a site can get a lot of insights such as exact traffic patterns etc. But the question is: is there a correlation or not with increased rankings position for new site as search engine are forced to crawled that given landing page to give your ad a score? Thanks in advance for your answers and opinion
Paid Search Marketing | | OlivierChateau0