Consistant citations for Local SEO
-
Hi Guys - Ive got a tricky question. I want to create correct and consistent citations for this business http://www.singlewellcarsales.co.uk/
However theres a twist, the website is called ‘Singlewell Car Sales Ltd’ but they also have a service centre called ‘Singlewell Service Centre Ltd’ so in theory two business names under one website. We want to treat them as two separate businesses when adding to local directories. We also want to create two local Google pages. Both divisions share the same website, and address but include a different telephone number and business name.
I want to use Schema mark up on the website to reference both business names so that Google can make a link between the name and various local citations NAP.
My main questions is, can you use Schema two mark up two business names under one website? or will Google get confused and regard it as duplicate or inconsistent citations?
Many Thanks
Jon Rayner
-
Hey Jon!
If you feel totally confident that Google will agree that these are 2 different forward-facing businesses at the same address, than the differentiating items will be the name, the phone number and the website landing page the Google My Business listing links to. Being sure that all 3 things are unique should help Google keep them separate, ideally. Hope this helps!
-
Hi Miriam
Thanks for the info.
However, I did read the guidelines a few weeks ago. The two businesses do qualify for two Google places pages as they fall under two categories. (car dealer & car repairs)
My main concern, how do I represent two businesses within the html code on one website in hope that Google does not get confused. My aim is to create correct citations for both businesses (NAP)
I think I have a solution! (based on Ioganr's help)
However, if you have any further suggestions regarding NAP for two businesses on one website, please let me know. Your help would be much appreciated
Thanks
Jon
-
Hi Miriam
Thanks for the info
-
Hey There!
First step here is to read Google's guidelines for Departments Within Other Business:
https://support.google.com/business/answer/3038177?hl=en
Be sure that you actually have 2 businesses that qualify as separate, in Google's eyes, before you make a decision about how to represent these to the public on your website, citations, etc. Hopefully a read-through will help with this.
-
No problem, sorry I couldn't offer something more conclusive! Maybe someone else from your side of the pond will chime in with a similar experience.
Good luck!
-
An office building would have numbers or the name of the room to differentiate.
This one is tricky as the car sales and service centre is the same building. My original proposal to overcome this issue was to get a separate website build for the 'service centre' and then include tabs at the top of both websites that link between each other. Obviously setting this up would have a cost implementation, hence why investigating an alternative solution.
Thanks again for your help
-
Hmm...I didn't realize there weren't street numbers involved, that's usually my differentiator. Unfortunately, Google will see your proposed addresses as synonymous.
In a case of office buildings, where many different companies operate in one building, how would those addresses be formatted? (forgive my lack of knowledge on UK address formats)
-
Hi Ioganr
Thank you so much for your quick response. I did ponder on the same concept but wasn't 100% sure. Do you think this would work?:
Singlewell Car Sales Ltd
Hever Court Road
Gravesend
Kent
DA12 5UQSinglewell Service Centre Ltd
Hever Ct Rd
Gravesend
Kent
DA12 5UQMany Thanks
Jon Rayner
-
Hi Jon,
I've had a very similar situation before, where 2 businesses were operating under the same website, but located in 2 different places and under slightly different names. You can apply schema to multiple instances of NAP, but in your case, what you would need to do is create 2 different addresses.
For example, Business A would be located at 123-A Boulevard Street, and Business B would be located at 123-B Boulevard Street. That seems to be enough of a differentiation for Google being as office buildings commonly contain similar address formats. You're technically not changing anything from a geographical point of view, but this way you're able to provide Google with enough different information for them to identify. It will take some time to see the results, and you'll need to get as many good-quality citations for each company as possible.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Virtual offices and local seo
Hi,
Local Listings | | corn2015
Are there any downsides to registering busiensses in directories that have virtual office addresses?0 -
SEO best practices for store locator and local pages - 301 or not?
I have been struggling to answer this on my own and now throwing up for the Moz community for a life line. Our company has several location across 6 states. We have local pages that we are working to improve with better content. We also have a store locator that will list the stores but the pages are not the same. See below example. I can't help but feel like I am splitting juice and traffic that should be combined to one page for each location. Any ideas or advice on how we can best combine/funnel the traffic to one optimized page? Here is an example: State local page - http://www.jakesfireworks.com/michigan/ Locator page for state - http://www.jakesfireworks.com/locator/?state=MI City local page - http://www.jakesfireworks.com/michigan/grand_rapids City Locator page - http://www.jakesfireworks.com/locator/?id=183&state=MI
Local Listings | | devonkrusich0 -
SEO strategy local service area business
Hello, I run a service area business that rents and delivers moving boxes in the San Francisco Bay Area. Our service area spans 75 cities and many millions of people, and several major metropolitan areas, including San Francisco, San Jose and Oakland, but there are also numerous smaller cities that collectively represent a large number of monthly searches. I would like to rank well for the higher level search terms, like “moving boxes” and “moving supplies”, but also city-specific searches like “Moving Boxes San Francisco.” What’s unclear to me is the best strategy for organically ranking on the specific cities in our service area. As I see it, it seems there are several approaches. Is the best approach to either to: A.) Create clean “universal” web pages for pricing, products and landing pages and use blogs to build up content keywords for each of the cities B.) Create 10-15 city-specific web pages with the hope they'll each rank well (e.g. Moving San Jose, Moving in Cupertino) C.) Other? Thanks for your comments.
Local Listings | | bruteboxmoving0 -
Multiple listing directory pages pointing back to the same local business profile
I've been tuning my SEO pages to cover cities, states, and metro areas for local businesses we have. I'm wondering if the same business showing up on multiple pages, because they can actually go out and service that area, has a negative impact on rankings. Does multiple pages on your site, pointing to the same content, hurt or help the ranking of either page?
Local Listings | | All-About-Labor0 -
Business from UK Showing up in Canada local search, how can I report it?
Hello Everyone, So we have a problem. There is another business with the same name as ours showing up on Google Local/ Google maps when I type in our business name in Google. Our name is Brighton College, and the other business is Brighton College, however they are from the UK. They are showing up on the right hand side with their wikipedia page and on Google Maps and we aren't, but I'm searching in Canada on Google.ca across the street from our college. Any idea on how to fix this? Thank you!
Local Listings | | jhinchcliffe1 -
Moz Local for the UK?
Hell Moz family, My business recently bought 10 locations from a competitor, but I am having real issues claiming these new business listings from Google. I have tried claiming existing listings and starting new ones, but it seems Google have the old business as the registered owner and therefore display their icons in Google Maps and local SERPS??!!! Will Moz Local we rolling out in the UK as well as the US? It would be a great help to manage in one place. Regards Ben
Local Listings | | Bendall0 -
Local Medical Practice Listing Question
We have 4 separate locations for an OB-GYN practice. They are XYZ OB-GYN and are affiliated with ABC Health System. All of these OBGYN offices are located in buildings belonging to ABC Health System with multiple practices (other doctors). Two of the locations have seperate suite numbers & two don't. How do we promote our OBGYN practices if they have the same address (with no suite number) as the other practices in the same exact building? I don’t believe Google wants multiple listings for separate practices that are using the same address without a suite number.
Local Listings | | JohnWeb120 -
Duplicate Content From Citations?
Hi everyone, A number of citations ask for a business description, so I want to use one from our website. However, would this get flagged as duplicate content or some other problem? Do I need to write unique descriptions for every listing site? Thanks, Ruben
Local Listings | | KempRugeLawGroup0