What do you do for U-NAP distribution for two business within the same building?

[JohnJimenez]

I have a hotel that has a restaurant within its building. Both the hotel and restaurant are owned and managed by the same group. There was a proposal to create a U-NAP distribution for the restaurant itself. Should there be any concerns regarding a U-NAP issue with the hotel given that they share the same physical address and the same URL? The Restaurant has it own landing page within the domain. It does not have building specific identifier like a suite number. Please advise if a U-NAP distribution for the restaurant will cause a material impact on the Hotel's U-NAP purity.

[MiriamEllis]

Hi John!

Ahh! I always think of this as NAP+W (name, address, phone + website) so I wanted to be sure U-NAP wasn't some type of product or service I'd never heard of before. U-NAP ... I like it.

Okay, so you should be able to get good guidance on this from Google's guidelines, which state:

• Containment information indicating that your business is located inside another business (whether or not the businesses are part of the same organization).
  • Not acceptable: "Chase ATM (in Duane Reade)", "Apple Store at Stanford Shopping Center", "Benefit Brow Bar - Bloomingdales", "Sam’s Club Tire & Battery (part of Sam’s Club)", "Geek Squad (inside Best Buy)"
  • Acceptable: "Chase ATM", "Apple Store", "Benefit Brow Bar", "Sam’s Club Tire & Battery", "Geek Squad"

So, it's perfectly fine to have both the hotel and restaurant listed. Just be sure you are following the naming convention and that you have a unique phone number for the restaurant and either a unique page on the hotel site for it, or a unique website for it.

Does this help?

[JohnJimenez]

Greetings Miriam,

I hope you are doing well. U-NAP stands for URL, Name, and Phone number. In the past NAP was the standard acronym used for local search optimization. In my vertical we often use the term U-NAP to include the URL.

[MattRoney]

Hi John! Did loganr answer your question? If so, please mark one of his responses with "Good Answer." Otherwise, mind defining U-NAP (versus NAP) for Miriam so she can help?

[MiriamEllis]

Hi John!I'd like to weigh in on your question, but I'm not familiar with the term U-NAP. I may have missed something. Please, define and I'll gladly pop back by.

[LoganRay]

This is a common address format when multiple businesses are located in one building - think big office buildings, apartments, etc.  It doesn't necessarily have to be in the 123-A/B format either, you could also do a Unit #. The point is to create something unique about each address so Google doesn't get confused when they find 2 businesses with the same address. I don't have a real-world example that I'm able to share - sorry!

[JohnJimenez]

Greetings Loganr,

Thanks for your willingness to share the information. I do have a few follow up questions. Where did the recommendation to use an "A" and "B" naming convention come from and how do you know that as stated

"you're able to provide Google with enough different information for them to identify."?

Would you be willing to share a world life example?

The U-NAP for the hotel as already been completed. If we were to introduce the restaurant would suggest the same address with a modifier such as "B"? The restaurant is located in the lobby of the hotel.

Again thank you for your help.

[LoganRay]

Hi John,

For simplicity sake, I'll guide you over to a very similar conversation I had yesterday. https://moz.com/community/q/consistant-citations-for-local-seo

Hope that thread helps!