When I click on organic search, the biggest drop is on keyword "not provided". What does this mean?
-
I am trying to identify the reason for the drop in organic search.
-
Can only agree with what Peter is saying.
In addition to the resources mentioned by Gaston - there is also a very nice post on Moz blog on how to retrieve all the data from the Search Console (but you shouldn't be afraid of installing Python): https://moz.com/ugc/how-to-get-the-data-you-need-from-googles-search-analytics-api
Sorry for abusing the Moz q&a for some self promotion
If you have a sudden drop in traffic - don't forget to check if your tracking code is still present on all your pages (you could use Screaming Frog to do that - http://www.seerinteractive.com/blog/screaming-frog-to-verify-google-analytics/
Dirk
-
As i explain you here:
https://moz.com/community/q/on-google-analytics-under-search-queries-the-most-popular-query-is-not-set-how-do-i-find-out-what-this-is
only reliable source for information is Search Console.BUT - data in SC is showed with few data behind. For example - today Jan 28 i see data up to Jan 24. So wait few days and you can see drop identified with pages, queries and type (web/image/video) and much more.
In GA you can switch primary dimension to "Landing page" (in same Organic Keywords section) and see is drop sitewide or for specific pages.
Also see changes in algorithms here:
https://moz.com/google-algorithm-change
and try to match algo changes with your traffic increasing or sudden drops. -
Hi,
The "not provided" is a metaphor that Google Analytics uses in order to not show some of the info.
There were some people (lots ) that said it was because of the privacy, other because of google didn't want you to know.Any way, the trick is to link thw Search Console (used to be WebMasters Tools) to the Google Analytics account. Remember that SC only shows data until 2 days ago.
Also, here you have some articles that might help you to understand:
How to Unlock Your ‘Not Provided’ Keywords in Google Analytics - KissMetrics
How to Analyze Google Analytics (not provided) Data - Moz Blog
Easing the Pain of Keyword Not Provided: 5 Tactics for Reclaiming Your Data - Moz Blog
When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Rand FishkinHope it's useful.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking PDF downloads from SERP clicks
For the longest time, our company policy has always been to put PDFs in a secure folder (hence they are not indexed and do not appear in search results). After evaluating this strategy, there has been clamor in recent months to allow Google to index our whitepapers. My question: Once PDFs start appearing in search results, what is the best way to start tracking clicks due to these "downloads"?
Reporting & Analytics | | marshdigitalmarketing0 -
Organic search traffic down 60% since 8/1/18\. What now?
I have a small health & fitness blog, and my Google search traffic suddenly dropped 60% around August 1 (I've attempted to link an image). My rank has dropped for 86 keywords. I have no manual penalty, so I'm guessing I was affected by the algorithm change. My technical skills are VERY limited. I've tried to find answers on my own, but every time I try to "fix" something, I only seem to make it worse. I do seem to have some structural/performance issues with my site (e.g., lots of 404 errors from uninstalled plugins and unwanted permalinks). I asked my server for assistance (I used managed Wordpress hosting), and they said they couldn't help. As you can imagine, this is quite devastating, and I have no clue where to go from here. I don't know if I'm allowed to link to my site here, but it's mommyrunsit dot com. Any assistance is greatly appreciated. Thanks. Sharon 0lPu4wY
Reporting & Analytics | | RoniFaida1 -
Organic conversions
Hi, Is there any way (Analytics & other tools) how I can see where organic conversions come from? What search queries were used or at least what landing pages converted? Ideally, I would like exact search queries. I know I have list of these in GSC but not conversions. Analytics doesn't provide these so I cannot link them with conversions. Is there any realiable tool that is safe and won't use our data as benchmark or won't offer any form of transparency that will be useful for our competitors. Thanks. Katarina
Reporting & Analytics | | Katarina-Borovska0 -
Something does not add up with WMTs search analytics data
we recently replatformed our main site and switched to https. For the first 2-3 weeks after we moved organic traffic was great, we did not lose any ( increased a little), but then it dropped off significantly. Attached is a screenshot from one of our main keywords that dropped off. You can see click (blue) and impressions (red) dropped off, and the position became unstable, but in the last week it has stabilised to about the same position it was before, but the clicking and impressions are still very low. The keyword is generic (for our industry) and there would not be any major seasonal changes in the search volume. I can't make sense of this data, could be be wrong? Kd3p5f9.jpg
Reporting & Analytics | | PaddyDisplays1 -
Why is my traffic dropping so hard?
Hi guys, My traffic has been dropping pretty hard from just over 3k to around 250 in the last few days. I've ran a few tests using Google webmaster tools and Open Site Explorer, as well as answering a pretty cool quiz that was created by an SEO to determine if I'm the victim of any Google updates etc, and everything is looking okay... What do you think could be causing this issue? We're only just gearing up to start on a SEO campaign. At the moment no SEO is being done other than just casual blogging. CcZoXP7.png
Reporting & Analytics | | featherseo0 -
How do you compare year-over-year keyword analysis without (Not Provided) screwing everything up?
We have a seasonal business. It is of no use to compare this month to last month or even this week to last week. The only real benchmark is to compare the same time period a year ago. I'd like to know how well I'm doing for a certain keyword. If I compare this month's performance to the same month's performance a year ago, I get corrupt results as much is now hidden in (Not Provided). Any solutions?
Reporting & Analytics | | tatermarketing1 -
Search Engine blocked by robots.txt
I am getting this error whe I try to crawl http://photosales.belfasttelegraph.co.uk/ but my robots.txt file does not block any bots?
Reporting & Analytics | | MirandaP0 -
RE: Google Analytics keywords metric and appropriate keywords
Greetings, When running Google Analytics' keyword report, I see that the over 85% of the top 100 keywords used to find us include a word in our name (Eagle's Nest Foundation and Camp -- with "eagle" or "eagle's nest" being the most frequent) or the name of one of our programs. Does this mean that most folks searching for summer camps in North Carolina already know about us and that we therefore need to optimize for broader keywords, to cast a wider net for folks who don't already know about us? Thanks, Dave
Reporting & Analytics | | DMoff0