301 Redirects... Redirect all content at once or in increments?

[Koki.Mourao]

Hello,

I have been reading a lot about site migration and 301s and sometimes get confused with conflicting suggestions from different sources... So, in a site migration. Should I 301 redirect all old URLs to the news at once or little by little?

I've see this Google handout that suggests doing it all at once (minute 13)
https://plus.google.com/u/0/events/cfco632lor7bl55j3tg1g8332l0

But also have read the opposite in other forums...

[Koki.Mourao]

Guys,

Thank you very much. I really did appreciate the fast response and it did help me clear a few doubts and misconceptions.

Koki

[MickEdwards]

The only time I could imagine staging is if the existing site is in a mess and there are spurious redirect chains already going on.  So it might be worth working out the true 'original' URLs, remove the existing redirects, implement the new redirects, test and then mop up anything left over.  But as I say I can only imagine in that kind of scenario.

[gowebsol]

Koki,

I'm very curious where you might have gotten the idea of doing it in stages?

Kristen brings up an excellent point - not doing all the 301's at once can confuse search engines. Along the same lines of timing, the sooner you get the redirects in place and get rid of the old data, the sooner you benefit from updated links and "juice" from the links.

Here a good post from a few years back that brings up a good warning about multiple 301's - https://moz.com/community/q/2-stage-301-redirects

Good luck.

[Koki.Mourao]

Thank you Kristen.

That is pretty much my feeling too.

Koki