Menu Structure & SEO
-
Hi
I have been trying to decide whether we need to change our menu structure http://www.key.co.uk/en/key/
We have a lot of subcategories which are not in the menu structure and for SEO I wonder whether its best to have menu drop downs, so if a customer hovers over one category, it will display all the subcategories within this.
I am concerned that sub categories we are trying to rank are many levels away from the homepage e.g
If you want to find leather office chairs from the homepage, you have to go to the 'More categories' link, then choose seating > office seating > leather office seating.
Users need to do a lot of navigating before seeing what we offer.
I would prefer if a user could see these options in the menu when they hover over it.
Does anyone think this would help SEO or just customer journey?
Thank you
-
Great thank you both, I will read up on this a bit further and put some recommendations together.
Thanks!
-
Hi Becky,
Keep it as simple as possible. Remember that the better experience the user has, the better chance to make it a returning customer and google loves user experience.
Here, some information that might help you decide the best:
The Impact of Usability and User Experience - Moz Beginners guide User Experience (UX) - Moz Blog categoryHope it helps.
GR. -
I'm a firm believer that what's right for users is right for Google (and Google agrees). The bigger picture is if you make it easier on the user, rankings will follow, so I say it help both customer journey and rankings.
I try to stick to the 2 click rule - if users can't get to it in 2 clicks, they won't find it or get annoyed. Also, If people can't see it , they can't buy it. It's challenging, but the easier you make it on users the better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Menu interlinking Pages
Hello, I have my most important pages in my menu. Those pages are present on all my pages because they are on the menu. Are those pages considered to be linking between each other because they are in the menu or should I create links between those pages in my text if I want them to link with each other ?
Intermediate & Advanced SEO | | seoanalytics0 -
Worldpress multisite for SEO
hello, guys, at the moment we have 3 websites, basically, the websites have the same content and appearance. we got UK website, New Zealand web site and USA website for the different business purpose. I have some questions about multisite for SEO, with similar content, will it harm website ranking? if it is bad, what should we do to deal with multisite? thank you
Intermediate & Advanced SEO | | kelvinbongcn850 -
SEO Menu Question
I have a question regarding to the SEO benefits of different types of menus. Recently, I have noticed an increasing number of websites with the sort of menu like at www.sportsdirect.com, where there is only one main dropdown and then everything is a sub-menu of the sub-menus if that makes sense. Is this approach more, less or equal beneficial to what you see at http://www.wiggle.co.uk/ where there are multiple initial dropdown menus? Appreciate the feedback.
Intermediate & Advanced SEO | | simonukss0 -
Mirrors Hosting SEO
Hello, I notice that some sites do provide hosting for mirroring file downloading for cpanel, apache and other big developers. I assume that benefits of it is link building but look at this site: http://apache.mirrors.hoobly.com/ Hoobly provide mirrors for most developers but none of them are indexed by google for ex: http://apache.mirrors.hoobly.com/ So can someone explain why would be that or what is going on ? is that something hidden here ?
Intermediate & Advanced SEO | | eriklogo50 -
SSL for SEO?
To obtain an SEO benefit from an SSL is there any particular type or brand which is recommended or has a track history? It seems you can pay anything between $20 and $???? (For that matter whatever you want to pay!). Any experience gratefully accepted! Thanks
Intermediate & Advanced SEO | | seoman100 -
Changing URL structure of date-structured blog with 301 redirects
Howdy Moz, We've recently bought a new domain and we're looking to change over to it. We're also wanting to change our permalink structure. Right now, it's a WordPress site that uses the post date in the URL. As an example: http://blog.mydomain.com/2015/01/09/my-blog-post/ We'd like to use mod_rewrite to change this using regular expressions, to: http://newdomain.com/blog/my-blog-post/ Would this be an appropriate solution? RedirectMatch 301 /./././(.) /blog/$1
Intermediate & Advanced SEO | | IanOBrien0 -
Video SEO for Google
I was wondering what the prime factors were to make something rank for a video on Google. Does anyone have any suggestions? I think that length may be important, but I don't know what the ideal run time is. Hypothetically for local SEO, would I be better off doing a tag like "Mercedes Buffalo NY" or do individual tags of "Mercedes" and "Buffalo" Thanks!
Intermediate & Advanced SEO | | oomdomarketing0 -
Multiple stores & domains vs. One unified store (SEO pros / cons for E-Commerce)
Our company runs a number of individual online shops, specialised in particular products but all in the same genre of goods overall, with a specific and relevant domain name for each shop. At the moment the sites are separate, and not interlinked, i.e. Completely separate brands. An analogy could be something like clothing accessories (we are not in the clothing business): scarves.com, and silkties.com (our field is more niche than this) We are about to launch a related site, (e.g. handbags.com), in the same field again but without precisely overlapping products. We will produce this site on a newer, more flexible e-commerce platform, so now is a good time to consider whether we want to place all our sites together with one e-commerce system on the backend. Essentially, we need to know what the pros and cons would be of the various options facing us and how the SEO ranking is affected by the three possibilities. Option 1: continue with separate sites each with its own domains. Option 2: have multiple sites, each on their own domain, but on the same ecommerce system and visible linked together for the customer (with unified checkout) – on the top of each site could be a menu bar linking to each site: [Scarves.com] – [SilkTies.com] – [Handbags.com] The main question here is whether the multiple domains are mutually beneficial, particularly considerding how close to target keywords the individual domains are. If mutually benefitial, how does it compare to option 3: Option 3: Having recently acquired a domain name (e.g. accessories.com) which would cover the whole category together, we are presented with a third option: making one site selling all of these products in different categories. Our main concern here would be losing the ability to specifically target marketing, and losing the benefit of the domains with the key words in for what people are more likely to be searching for (e.g. 'silk tie') rather than 'accessories.' Is it worth taking the hit on losing these specific targeted domain names for the advantage of increased combined inbound links?
Intermediate & Advanced SEO | | Colage0