Page Speed/Website Optimization Question
-
We recently relaunched our website and after running multiple page speed tests (GT Metrix, Google, etc.) our results aren't great.
We would love any suggestions on how to improve our site as we are not experts in what exactly these results mean - https://gtmetrix.com/reports/loyalty360.org/DKRN0hKg.
Thanks!
-
It's best to use dimensions in your img code, since this helps speed up the whole rendering process, and if those images are already scaled both in size and resolution for that image size, then things work even better. This is what image optimization is all about, creating less file waste both in time and size during page loads for the user.
The best way to prevent distortion with images, is to make sure they are scaled for their size and resolution, using a image editing program like photoshop ( paid ) or Gimp ( free opensource ) you can properly scale the images in just a way to keep the pixels at the right variables for the image quality.
Here are a few articles to help explain further.
http://www.sitepoint.com/resize-an-image-in-photoshop/
http://guides.lib.umich.edu/c.php?g=282942&p=1888162
And a website that claims will resize without loosing quality, but be warned, I have not used it, just appeared in results and felt it could be of use.
-
Thanks!
One question I do have - do you typically recommend setting image dimensions/ratios in the code, or no? We have faced an issue in the past with this where if are image or logo is not the correct size (ex: a rectangular logo trying to fit in a square box) everything gets distorted. I am just curious if this is a best practice, or you typically recommend just uploading images at a particular size each time.
-
Deacyde is spot on here! Page load is a HUGE deal in several aspects of your optimization.
Get those images tweaked and clean up those redirects (I need to do the same on a few of my sites). Good luck!!
-
Hello,
Page loading speed is a huge deal, not just in SEO matters, but for user experience that will equal SEO value as well.
From a glance:
1. Images are a big factor - what these means is many images might be saved as too high a filesize or maybe the resolutions are too much for what is needed, normally under 800px by 800px unless you have a image site and even then a image optimization strategy would be helpful there. **Way to fix this: **Go through your images and add file dimensions as well edit their image size to better fit what is needed ( many images are saved as 1000 x 1000 but are rendering as 100 x 100 so you could resave them as 150 x 150 and save a lot of time ) also make sure filesizes are normally under 100kb Read more - https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?hl=en Try sites like this - http://optimizilla.com/
2. You have a good sized redirect chain going, I understand you want to keep link juice going, but maybe look further into what is being redirected and if they are being done as you need them, or if you could stand to prune them a bit.
Mainly though, seems you will see a huge improvement if you do some image optimization, since that is the bulk of your loading issue.
Hope this helps! And I'm sure others can add more about the report, such as browser caching, the search queries in urls and a few others I didn't mention.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Webmaster Warning for Non-mobile Optimized Pages
I just received a warning in Webmaster Tools that my site pages are not optimized for mobile devices and the search results for pages will be decreased in mobile searches. Just got it yesterday and I see no drop yet, but anyone else seen this???? The notice states that the site is not optimized for viewport, text size and proper space for clickable elements. All of that is true since we have not yet completed our responsive design conversion. Any idea if Google will give us a little time to get this resolved, or do my rankings start dropping right away? Just when you think you are moving forward with Google, they pull the rug out again...
Technical SEO | | gametv0 -
Page disappeared from Google index. Google cache shows page is being redirected.
My URL is: http://shop.nordstrom.com/c/converse Hi. The week before last, my top Converse page went missing from the Google index. When I "fetch as Googlebot" I am able to get the page and "submit" it to the index. I have done this several times and still cannot get the page to show up. When I look at the Google cache of the page, it comes up with a different page. http://webcache.googleusercontent.com/search?q=cache:http://shop.nordstrom.com/c/converse shows: http://shop.nordstrom.com/c/pop-in-olivia-kim Back story: As far as I know we have never redirected the Converse page to the Pop-In page. However the reverse may be true. We ran a Converse based Pop-In campaign but that used the Converse page and not the regular Pop-In page. Though the page comes back with a 200 status, it looks like Google thinks the page is being redirected. We were ranking #4 for "converse" - monthly searches = 550,000. My SEO traffic for the page has tanked since it has gone missing. Any help would be much appreciated. Stephan
Technical SEO | | shop.nordstrom0 -
Canonical tag for Home page: with or without / at the end???
Setting up canonical tags for an old site. I really need advice on that darn backslash / at the end of the homepage URL. We have incoming links to the homepage as http://www.mysite.com (without the backslash), and as http://www.mysite.com/ (with the backslash), and as http://www.mysite.com/index.html I know that there should be 301 redirects to just one version, but I need to know more about the canonical tags... Which should the canonical tag be??? (without the backslash) or (with the backslash) Thanks for your help! 🙂
Technical SEO | | GregB1230 -
Ecommerce website with too many links on page
Hi, I'm working on onsite seo for an ecommerce website and my recent report has shown that I have a high number of pages where there are 'too many links on page'. Does anyone have tips on how to avoid this when we're using mega menus, plenty of navigation for the user and links to products on each page? Thanks
Technical SEO | | Will_Craig1 -
Fixing a wordpress 404 error for /feed and /comments/feed?
I have a wordpress site that does not have a blog currently. I'm getting a 404 for /feed and /comments/feed. Anyone know how I can fix?
Technical SEO | | DM50 -
Optimizing a website which uses JavaScript and jQuery
Just a quick question (or 2) If I have divs which are hidden on my page, but are displayed when a user clicks on a p tag and the hidden div is displayed using jquery a user clicks on an a tag and the hidden div is displayed using jquery with the href being cancelled in both examples, will the hidden content be optimized, or will the fact it is initially hidden make it harder to optimize? Thanks for any answers!
Technical SEO | | PhatJP0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0 -
How to optimize achor text links on ecommerce category page
A category page on an e-commerce sites, containing a list of the products within the category, usually shows the product image above the product text link. If both image and anchor text link to the product page, this would mean that the image is counted as the link in terms of ranking value. What would be the best way to make the anchor text count in stead of the image? I guess some ways would be: 1. Not making the product image a link
Technical SEO | | DeptAgency
2. Using some kind of link masking / redirecting technique for the image
3. Employing a technical trick to make the anchor text link come first in the code readable by search engines. What would be the easiest way to solve this issue? Or do you believe it's not worth bothering?0