How do I Enable Rich Snippets for an Events Page that is updated weekly?
-
Hello Moz World!
I have a client that has an events page that they update every week. They conduct weekly demos with current customers and potential customers for their software. They post dates, times and topics for each demo. I'd like to enable event rich snippets for their website (see attached image for an example), but I am unsure exactly how to do that. A) Do I just need to setup Event Schema Tags? Does it need to be updated manually every week? Is their a software solution?
Thanks ahead of time for all the great responses!
Cheers
Will H.
-
I use JSON-LD and have had no issues since implementing it. It's easier and is a
-
Hi Lauren,
JSON is usually an easy way to implement schema tags because you can add them to the section of a page instead of adding them inline element by element. This can make it simpler to roll out schema tags at scale. Theoretically the different ways you implement schema tags shouldn't affect the outcome, only the ease of implementing them.
Hope this helps!
-
Hi Daniel,
I'm researching the benefits of implementing Schema markup via JSON vs. HTML. Why do you recommend using JSON-LD? Trying to decide which method is best for us. Thanks!
Lauren
-
Hi there,
You're right that setting up Schema tags is necessary (I'd recommend using JSON-LD). It won't guarantee a rich snippet but it's the best you can do. You can also use this tool to validate your structured markup: https://developers.google.com/structured-data/testing-tool/
It's definitely doable to pull in this data automatically instead of manually adding it each week but you'll have to talk with the client's engineering team about the specific implementation for this. I don't know of any out of the box software solution unfortunately.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Pages #!
Hi guys, Currently have duplicate pages accross a website e.g. https://archierose.com.au/shop/cart**#!** https://archierose.com.au/shop/cart The only difference is the URL 1 has a hashtag and exclamation tag. Everything else is the same. We were thinking of adding rel canonical tags on the #! versions of the page to the correct URLs. But Google doens't seem to be indexing the #! versions anyway. Does anyone know why this is the case? If Google is not indexing them, is there any point adding rel canonical tags? Cheers, Chris https://archierose.com.au/shop/cart#!
Intermediate & Advanced SEO | | jayoliverwright0 -
How to deal with everscrolling pages?
A website keeps showing more articles when pressing a "load more" button. This loads additional category pages with a page parameter (e.g. ...?page=1, ...?page=2, etc.), as suggested by Google to get all pages indexed. The problem is that this creates thousands of additional, duplicate pages, with a duplicate title, header, and very unfocused content. They also show as duplicate content in Moz. The pages are indexed by Google, but none of them is ranking. What do you guys think: add a no-follow to the load-more button, so search engines will never see them? Thanks for your input!
Intermediate & Advanced SEO | | corusent1 -
Do I eventually 301 a page on our site that "expires," to a page that's related, but never expires, just to utilize the inbound link juice?
Our company gets inbound links from news websites that write stories about upcoming sporting events. The links we get are pointing to our event / ticket inventory pages on our commerce site. Once the event has passed, that event page is basically a dead page that shows no ticket inventory, and has no content. Also, each “event” page on our site has a unique url, since it’s an event that will eventually expire, as the game gets played, or the event has passed. Example of a url that a news site would link to: mysite.com/tickets/soldier-field/t7493325/nfc-divisional-home-game-chicago bears-vs-tbd-tickets.aspx Would there be any negative ramifications if I set up a 301 from the dead event page to another page on our site, one that is still somewhat related to the product in question, a landing page with content related to the team that just played, or venue they play in all season. Example, I would 301 to: mysite.com/venue/soldier-field tickets.aspx (This would be a live page that never expires.) I don’t know if that’s manipulating things a bit too much.
Intermediate & Advanced SEO | | Ticket_King1 -
Big discrepancies between pages in Google's index and pages in sitemap
Hi, I'm noticing a huge difference in the number of pages in Googles index (using 'site:' search) versus the number of pages indexed by Google in Webmaster tools. (ie 20,600 in 'site:' search vs 5,100 submitted via the dynamic sitemap.) Anyone know possible causes for this and how i can fix? It's an ecommerce site but i can't see any issues with duplicate content - they employ a very good canonical tag strategy. Could it be that Google has decided to ignore the canonical tag? Any help appreciated, Karen
Intermediate & Advanced SEO | | Digirank0 -
Multiple Author Rich Snippets On A Q&A Forum Page
Hi, I work on a site that has a robust q&a forum. Members post questions and other members answer the questions. The answers can be lengthy, often by experts with Google+ pages and almost always by multiple member/commenters answering a particular question. Much like Moz's forum here. In order to get rich snippets results in search for a single Q&A page, what would happen if each of, for instance, 10 commenters on a page, were tagged as author? After all, the q/a forum pages have many authors, each as author of their own comments. Or, should I pick one comment out of many and call that member/commenter the author or something else? If it matters, the person asking the question in the forum is almost always not the expert providing a ton of detailed content. Also, a question might be 8 words. One answer might be 25 to 500 or more and their might be 5 to 10 different answers. Thanks! Cheers... Darcy
Intermediate & Advanced SEO | | 945010 -
On Page vs Off Page - Which Has a Greater Effect on Rankings?
Hi Mozzers, My site will be migrating to a new domain soon, and I am not sure how to spend my time. Should I be optimizing our content for keywords, improving internal linking, and writing new content - or should I be doing link building for our current domain (or the new one)? Is there a certain ratio that determines rankings which can help me prioritize these to-dos?, such as 70:30 in favor of link-building? Thanks for any help you can offer!
Intermediate & Advanced SEO | | Travis-W0 -
Why are new pages not being indexed, and old pages (now in robots.txt) remain in the index?
I currently have a site that was recently restructured, causing much of its content to be reposted, creating new URL's for each page. To avoid duplicates, all of the existing pages were added to the robots file. That said, it has now been over a week - I know Google has recrawled the site - and when I search for term X, it is stil the old page that is ranking, with the new one nowhere to be seen. I'm assuming it's a cached version, but why are so many of the old pages still appearing in the index? Furthermore, all "tags" pages (it's a Q&A site, like this one) were also added to the robots a few months ago, yet I think they are all still appearing in the index. Anyone got any ideas about why this is happening, and how I can get my new pages indexed?
Intermediate & Advanced SEO | | corp08030 -
Deep Page is Ranking for Main Keyword, But I Want the Home Page to Rank
A deep page is ranking for a competitive and essential keyword, I'd like the home page to rank. The main reasons are probably: This specific page is optimized for just that keyword. Contains keyword in URL I've optimized the home page for this keyword as much as possible without sacrificing the integrity of the home page and the other keywords I need to maintain. My main question is: If I use a 301 redirect on this deep page to the home page, am I risking my current ranking, or will my home page replace it on the SERPs? Thanks so much in advance!
Intermediate & Advanced SEO | | ClarityVentures0