Hi Mozers, is the AMP project is supposed to be an SEO factor on mobile platforms? Also, can it be used on ecommerce sites such as Magento or Shopify as well? Thanks!

[CalamityJane77]

It stands to reason that Google will favor early adopters of Accelerated Mobile Pages, but it seems heavily geared toward news publishers so far. What about regular Wordpress sites, or ecommerce sites like Shopify, should AMP be pursued on that type of CMS?

[RyanPurkey]

Nice update Kevin!  And a good use-case of sites that could really benefit from AMP: heavy mobile traffic / users, content heavy pages, ability to mitigate technical constraints.

Call-in based service businesses in competitive markets would also be prime candidates for AMP as well.

[kwoolf]

We are moving to a custom AMP HTML site now and I'm doing most of the work. The whole site doesn't have to be valid AMP HTML, just offer an AMP version of your pages with a rel attribute. For content heavy pages, we think his is a good thing. Over 90% of our traffic is viewed on a mobile device, so we agree it won't hurt to go this way. Benefits include near instant page rendering on mobile devices, top spot on mobile SERP carousel, and free caching on Google CDN. Nothing wrong with all that.

AMP HTML currently doesn't suppoort input fields of any kind. No search, no forms, no nothing. No external CSS or JS, and fonts are very limited, especially for Asian fonts due to the JS restrictions. So you can't create an e-commerce site with valid AMP HTML. But your e-coomerce pages don't have to be, but you'll need to get creative. There is iframe support, so carts like Ecwid might work. Will update as we get closer to that part.

We've started with Skeleton framework and cleaned it up a bit, but we're finding the CSS rules a bit restrictive, like !impotant is not allowed. So even just the Bootstrap grid will need a lot of scubbing to validate. And you must validate or there's no point.

So far, we're ok. Love to hear what others have learned working with AMP.

[Nayotanguyen]

I consider about WordPress. However, with the developing rapidly of other open source e-commerce platforms such as Magento, Prestashop, OpenCart, Shopify, e-merchants need to analyze more and more to choose something for online business. http://blog.litextension.com/the-best-ecommerce-platform-of-2016/

[CalamityJane77]

very interesting, thank you, things are changing fast!

[sergeystefoglo]

You are absolutely correct about AMP being geared towards news publishers (as of now). There are enormous benefits and opportunities for players within this space.

I have a feeling that AMP version 2 will include a lot of updates for other sites (such as ecommerce, etc.)

Also, I've heard that WordPress developers are building AMP plugins that will automatically convert pages to AMP if you want. Also, I saw someone mentioning that WordPress was actually going to build this into their CMS eventually.

Essentially, there are a lot of things up in there for sites that aren't news publishers. It will be interesting where AMP goes in the near future!

[CalamityJane77]

Thanks so much, your expertise is truly appreciated.

[RyanPurkey]

I'm likewise not concerned with AMP.

If your site is already responsive, speedy, and showing up as "mobile-friendly" in search you have an advantage over many sites out there. You'll get much more value by making sure your site is as fast as possible for your users (especially in ecommerce).

[CalamityJane77]

Thanks to you as well, it's great to get clarity on this issue, much obliged!

[CalamityJane77]

Very much appreciate your insights. Google is chasing down so many hoodoos it's really difficult to discern which ones are worth pursuing. Thanks very much!

[RobertFisher]

James,

We produce quite a bit and we do not believe now is the time to be concerned about AMP. I echo EGOL on this, especially it seems to be truly around very heavy content sites. If someone like EGOL is not worrying over it given he knows quite a bit about deep and heavy content, I would hold off for now. If you are in the news publishing world it is a bit more of an issue.

Best

[EGOL]

You are right.  AMP is currently geared for news sites.

I don't think that it has any current benefit for ecommerce sites or publishers outside of the news industry.

I am not putting any current effort into AMP.  Google announces and abandons so many things that I would wait to see how it works, identify best practice and then implement after I see Google make an apparent commitment to it.  I've jumped through too many worthless hoops to take fast action on new announcements.    Others have different beliefs.  Explorers and pioneers get slaughtered.   Settlers usually fare better.