Product Listing Pages

[BeckyKey]

Hi

I had a question regarding product pages and the best way to display the page for SEO.

For example, is it best to have a page for - Blue Euro Containers including a table of the capacity options you can buy..

Or, have each product split out so it has it's own product page - 60L Blue Euro Container, etc etc

I know a lot of the information will be fairly similar, with the capacity being the one major difference - is this a bad thing?

Some of our product tables are too big and the idea was to split them out.

Thanks!

[BeckyKey]

Brilliant thank you.

Another question I have is, obviously titles need to be unique, so if the only difference is capacity, & my titles are something like Euro container 50L & Euro container 80L - is this just going to be seen as keyword spamming?

I can't make the titles hugely different if the products are part of the same 'range'

Is there a better way? Or is the alternative not to split the products?

[BeckyKey]

Thanks everyone! I'm still a bit torn on what to do, I understand the implications of both.

I'm working on one page so debating on whether to test this and see how it goes but splitting them out.

The other problem we have is in our pages with multiple products, the tables are not user friendly and need dev time to sort them out which isn't as straight forward as we'd like.

Thanks!

[Eliza.S]

Hi Becky,

I would not create separate product URL if the size/color are the only variations in the product description. If you do this, you're risk creating duplicate content since there's not enough unique content for each page other than the title itself.

Create one page for the product, describe all relevant information for the user, and use filters to display the size and/or color variations.

Here's an example from Amazon and how they handle products with size/color variations:

http://www.amazon.com/Rubbermaid-Access-Storage-Tote-Large/dp/B00BEUDXIG/

use filters to display variations and always use the canonical tag to point to the main URL.

Good luck!

Eliza

[Deacyde]

I have had good results using individual product pages with the exception that products that only differ by color, size and material type, can be listed on the same page and create new options like color, size and material so you can list the item by its basic name but by users picking the option types they want, they get the blue 3 foot long granite slab, or the green, 2 foot wide concrete slab.

Have had my pages come up rather nicely from this, not to mention customers stay on the page and fiddle with options rather than click back or 10 other buttons on the site.

[PatrickDelehanty]

Hi there

Kissmetrics and InFlow both have great resources for getting started with eCommerce SEO and how to avoid common issues.

I personally like individual product pages - you are able to add unique product descriptions, individual schema tags, unique images, targeted URL structures, and more, all allowing you to compete better in targeted organic search for that particular product.

So, again, my vote are individual product pages. But beyond SEO, take into consideration your users - what would make them most likely to find the product they are looking for and convert? Remember, you always have the ability to A/B test your designs before committing!

Let me know if this helps - good luck!
Patrick