How is Google Analytics defining page depth?
-
We run two websites and as part of our KPIs we are treating those who visit 3 or more pages of our website as a client served. As a digital team we are not convinced that this is the best metric to use as the improvements we are making to the sites mean that people are able to find the information quicker. Additionally other organisations including forums etc link to us so those users will get the info they need in one click. What I would like to know is how Google calculates page depth in GA. Are they treating the landing page as ground zero and then when users clicks a link they go one page deep? Or is the landing page, page depth 1 . Is page depth a measure of how many clicks a user needs to find their information?
-
Hi there.
Yes, 3 page visits is not the best metric, that's for sure. As for page depth - it's the same as number of unique pages visited. Therefore, page depth of one is visit to a landing page only.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Numbers Are Weird
Hi, I'm having a strange problem from past one month. My website gets about 10k pageviews a month with an average bounce rate of 50%. Lately, I observed a strange thing. The avg time on page of visitors from selected countries is less than 1 second and the bounce rate is zero!! How is this possible? This is happening from past one month and it would be really helpful if you guys could tell me what exactly is happening?? Ive attached a screenshot for better understanding. website url : https://www.specbee.com/ fIAXXgF 3zQuBAN
Reporting & Analytics | | ganesh10 -
Keeping Google Analytics Data when Moving to Subdomain
Hey All, Against my objections a client has decided to move an existing site into a subdomain while putting up a new site on the main domain. My question revolves around Google Analytics, how do I make sure that I don't lose historical data on the domain before it moves to a subdomain? We're going to be doing a redesign of the old site and I need to keep the historical data so I can prioritize content. What do I need to do? Or will Google analytics recognize the URL's and still attribute the data to those URL's or will I have a separate set of data based on the new URL (with the subdomain). Any insight would be appreciated! Thanks!
Reporting & Analytics | | EvansHunt0 -
Re-classifying a Traffic Source in Google Analytics
Hey All, I think it's inside of the Admin section of Google Analytics, right now I have a traffic source from the domain of indeed.ca that is being classified as Organic traffic when it should be classified as referring traffic, how can I tell Google Analytics that all traffic from this source should be classified as referral traffic and not organic traffic? Furthermore, after I make this change, will Google Analytics re-classify my past data so I can do a proper analysis? I can't remember how to do this and any help would be appreciated! Thanks!
Reporting & Analytics | | EvansHunt1 -
How can I use Google Analytics to detect users viewing my website on a TV?
I want to see in Google Analytics whether or not people are viewing my website on a TV, such as with a smart TV or other device connected to their TV. These are the only ways to do this that I have found so far: Operating system: Google TV, Nintendo Wii, Playstation 3, Xbox Browser: Nintendo Browser, Playstation 3 Are there other data points that I can reliably use to segment these users?
Reporting & Analytics | | RCF0 -
How to setup Google Analytic goals that go to different urls?
I would like to setup my form's conversion rate as a goal in my Google Analytics account. The goal is complete when someone enters their information and hits submit. Logically, the "Thank you page" would be the destination url for the goal. My problem is that the thank you page is outside of the primary domain, for example, my site is: SiteExampl.com but the Thank you URL is thankyouurl.com Is it possible to setup a goal like this? If so how. Thanks in advance!
Reporting & Analytics | | christinarule0 -
Alternative to Google Analytics
Hey Everyone, My company has just changed the order processing software we are using and it's causing some issues with Google Analytics conversion funnel tracking. Specifically, there is one point in the funnel where making certain selections (which about half the people do) causes the page to reload. Also, on the login/register page, if they miss a field, the software tells them missed the field, but loads a new page which has a different URL which is not a part of the funnel when a mistake like that isn't made. All of this is causing Google Analytics to report people as leaving the conversion funnel when they really haven't. About a third of the traffic is being shown as exiting the funnel with the exit URL being the exact same URL as the step they are supposedly exiting from (example: the visitor enters on page1, moves to page2, Google is showing that they exit on page2 and go to...page2. Does anyone have any suggestions of how to deal with this in Google Analytics? If not, do you have a recommendation of an alternative analytics program which can deal with the situations mentioned above? PS - Changing the way the checkout software works does not appear to be a viable option. Kurt Steinbrueck
Reporting & Analytics | | Kurt_Steinbrueck
OurChurch.Com1 -
Do Google Analytics filters affect link building?
We recently made a few link wheels for specific product pages. We've been having great results with all of the wheels except for one. The one we are having issues with is the only link that we were using a Google Analytics filter on; it looks like this http://domain.com/page.htm?zSource=Specific Keyword%tracking My question is does Google ignore links that are obviously utilizing their analyitcs custom filters? We're doing some more testing to try to find out if it truly is the link or if the wheel is a bad one. There are so many things that could go wrong but with so many of our link wheels working well, I wonder if the filters are what is causing such results.
Reporting & Analytics | | MichealGooden0 -
Google analytics - help
Hello, What is meant by campaign expiration in Google analytics ? The default value is 6 months. what does it mean ?
Reporting & Analytics | | seoug_20050