Facebook Reach from 1,200 to less than 20 in 24 hours?
-
I created ad #1 in facebook ran it for a marked time frame. Target audience 1200. Reached 248.
Created ad #2. Wanted to test it against ad #1 for same audience, but now Facebook says the target audience is less than 20 people. Huh?
Facebook can't be loosing people that fast.
Why would this happen? Is it simply a glitch?
-
Weird, what was the area if you don't mind asking.
I have seen Facebook be a bit buggy with ads recently, but all the campaigns I have done usually target very large demos and broad groups I don't do niche targeting.
My advice is to wait a week, try some new ad creative i.e. new images and what not and see if any changes happen. Or you could even try running the campaign off another account from the business.
Kind Regards,
James
-
Ouch... No. Pest control isn't that sexy.
-
Thanks Thomas. I quietly sneaked in a few days ago.
Is 18+ a requirement for your ads? The reason I am asking is I recall an incident where a gaming facebook page lost thousands of Likes overnight. What happened is the game officially became rated as 17+. The next day facebook removed all fans who were 16 and under. I am just wondering if anything like that could affect your ad campaign.
-
I am using the sponsored stories so... maybe my influencers un-liked us, but my likes are still showing the same.
-
BTW.. when did you make guru status? Very nice. Congrats.
-
No. 18 and older.
-
Absolutely sure. I even tried upping the miles around the city to see if I could grab a larger audience.
-
Out of curiosity would your ad be targeted to people under the age of 18?
-
Are you absolutely sure the demographics are the same? With a target that small, one factor could make a huge difference!
-
The difference happened after 24 hours. So I ran it yesterday for a time block. Was going to run it today for the same time block. The ad reached 248 people. The next day... the audience is too small.
Could it be that the audience X the ad? Is there a way of knowing when this happens?
Just tried again and the count is still down to 20 people.
-
My guess is this has to do with potentially two factors: (1) The reported target audience is an imprecise number and (2) the number was recently revised based on newer data.
This is only my guess, I have no hard data to back this up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Instant Articles - will it hurt SEO?
I am intrigued by Facebook IA and am thinking that putting some of my company articles on it would be beneficial for marketing. Question is, will it hurt SEO if I take an article that is on my website and also submit it to Facebook IA? Will it register as duplicate content in Google? Could it have other benefits/risks?
Social Media | | MJTrevens1 -
How to find out what is the best time to post to your audience on Facebook
We have been using Facebook for some time for our business and are looking to schedule our posts. We want to schedule posts when they would have maximal reach to our audience. How do we find this out? Can it be identified using Facebook Insights? Instructions or guidance here as to how to do this would be most appreciated!
Social Media | | Gavo0 -
Why am I seeing so many referalls to my root domain from Facebook in Google Analytics?
When we look at referalls from Facebook in Google Analytics, more than 50% (and sometimes upwards of 80%) of the traffic we're getting is listed as landing on our root domain. The thing is, we don't have any direct links TO our root domain on our Facebook page. So is this legitimate traffic, and how are they getting to our page if we have no links to it? We do post links to stories, videos, etc, but those are to the individual pages, not to our root domain. When I look at those pages that we link to, they do have traffic numbers, but nothing compared to the root domain. Any thoughts would be helpful. Thanks.
Social Media | | TexAgs0 -
Difference between Google+ Followers and Website +1's?
Very sorry if this has been covered multiple times already… I can't find the answer anywhere… This is a basic question: Is there a difference between someone giving my website a +1 and being counted as a follower on my Google+ page? I run a website and a Google+ page for my brand, and these two things are linked. When someone clicks on the +1 button on my site, does that show up in the count that someone sees in the red box in the upper right corner of my Google+ page? And, when someone comes to my Google+ page and adds me to a circle, is that the same as them clicking the +1 button on my site? Or are these two entirely different things? I feel like the terms are used interchangeably, but I'm not sure if it's because they really are two different things, or if they're really the same.I ask because, when I look at my company's Google+ page, it says "+300" in the upper right, but when I see my website come up in an AdWords ad, it says "[Company Name] has 240 followers on Google+"... Why are these numbers not the same?Thank you!Scott
Social Media | | ScottShrum0 -
Merge Facebook profiles for SEO?
We are considering merging facebook profiles for our three stores. If we do this, users will not be able to "check in" at a location, but wouldn't it be better to have 4,000 fans on one profile than to have 2,500, 1,000, and 500 fans on the three profiles? The main site for these stores is also an ecommerce site.
Social Media | | EugeneF0 -
Sending a global facebook message
Hi, This is really a social media question, hoping you can help. We have 2 facebook sites that we are going to delete. One is a group and one is a page. Here they are: http://www.facebook.com/pages/NLP-Institute-of-California/101752159860852?ref=ts and http://www.facebook.com/group.php?gid=90698249783 How do we send a message to all people in both groups all at once letting them know of our new facebook page that we're making? We're also concerned that people will get 2 emails that are subscribed to both sites to be deleted.. Thanks!
Social Media | | BobGW0 -
IFrame facebook fanbox and tweet blocks
I am looking for a Facebook fanbox display, and a recent tweets display which looks nice and uses an iframe. The reason I desire an iframe is to eliminate these otherwise followed links which I do not necessarily endorse. When you use a facebook fanbox, if 12 users are displayed then you have an extra 12 links added to your page. When you use a recent tweet display then each tweet, depending on your configuration, can offer many links. The tweeter's avatar is a link along with the sender's name and any links added to the message.
Social Media | | RyanKent0 -
How much power does using keywords on Facebook and Twitter have from an SEO perspective?
Hi all, When we add a new Christmas party package onto our website I always tweet about it with a link to the party page, utilizing a tweet such as : "New Manchester Christmas parties", followed by the link. How much power (if any) does utilizing the key phrase Manchester Christmas parties have on SEO for that page? Bearing in mind the link is shortened and doesn't mention the keywords anywhere in it, they are only present in the tweet itself. Similarly, on our company Facebook page I always post a link with a title such as "check out our new Manchester Christmas parties". Does this have much SEO benefit for the page I'm directing the link to? Many thanks!!
Social Media | | RobertHill0