Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Determine CTR opportunity [Organic & Paid]

Keyword Research

948

rohanbhargava last edited by

How to determine CTR opportunity [Paid & Unpaid]?
1 Reply Last reply
Reply Quote 0
Martijn_Scheijbeler last edited by

Hi Rohan,

Some more details would be nice indeed, but if I'm right you're looking for ways to achieve an increase in CTR for both your organic and paid results. What we sometimes do is analyse what our average CTR is for a certain position and then cross reference that data with other keywords that perform lower to find out what we can do there to get a better CTR for them. By changing either the title, to make it more click worthy or the META description.

Hopefully this already gave you some ideas.
1 Reply Last reply
Reply Quote 1
Alick300 last edited by

Hi,

Please elaborate your question little more.

Thanks
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

I'm monitoring the organic keywords for a website, what do their organic keywords tell me?

Should the keywords they already rank well for make good topics for them to exploring in the future?
Keyword Research | | RonkeIR

0
Any tools to scan URL to identify keyword opportunities

Hi guys, Looking for tools which can scan content and identify keyword opportunities. I know you can use Google Keyword Planner or tools like Semrush. But was wondering what else there is on the market? Specifically looking for tools which can pull relevant keywords by scanning the content, exactly the same as Google Keyword Planner. Cheers.
Keyword Research | | jayoliverwright

0
'And' vs '&'

Hi everyone This question has been running through my mind since a few days now. Does Google recognise 'and' / '&' as the same? Say for example my website url is: appleandorange.com and my keyword for my company is Apple & Orange. If i Focus on Apple & Orange for on-page SEO will google also recognise apple and orange ? Or will I have to on-page SEO seperately for Apple and orange? So for instance if I keep focusing on Apple & Orange will my website appleandorange.com appear on google? Thanks in advance
Keyword Research | | u_rauf92

0
All In One SEO Plugin & Titles

When I first started blogging I hired a company to design and develop my website. They provided SEO training which I've followed religiously but now I'm starting to wonder (after researching more and more about SEO) if by following these guidelines I may be placing myself in jeopardy. I write a blog about desserts. I was told that my SEO title should be different than my blog post title and I should incorporate a few different keywords in the title, write a meta description inserting a few keywords, and also attach 10 keywords, ie here is a typical post: Dark Chocolate Cake with Dark Chocolate Cherry Ganache - post title Moist Chocolate Cake-Chocolate Ganache Cake-Chocolate Cherry Cake - SEO title Find recipe for quick and easy, moist Dark Chocolate Cake topped with Chocolate Cherry Ganache & fresh cherries & other Chocolate Desserts at Grace's Sweet Life. how to make chocolate cake, best chocolate cake, chocolate cake from scratch, best chocolate cake recipe, moist chocolate cake, simple chocolate cake, easy chocolate cake, homemade chocolate cake, chocolate cherry cake, chocolate fudge cake, chocolate ganache recipe I've come to realize that I really don't know how to keyword search (not so much how to search for phrases but how to implement them properly) and I'm wondering if there's such a thing as "hiring a trainer or consultant" to put me on the appropriate path for keyword research.
Keyword Research | | gracessweetlife

0
Image Description & Image Title

Our site allows us to update via WYSIWYG editor. When adding photos to our pages it gives us the option to add (Image Description) & (Image Title). When optimizing a single page how should we properly be filling these in? Should Image title be keyword we are trying to rank for? If so, should we be following proper keyword density ratio to avoid keyword stuffing? Thank you
Keyword Research | | TP_Marketing

0
Title Tag & Ranking Improvement....

Hi I have a dilema that I could do with some help with please. I am working on a site and its home page is ranking on the second page of google position 2 (12) for a term such as [Portrait Photographer London] The title tag I am using for this homepage is "Portrait Photographer | Clients Brand Name" ( which does NOT include the word "photography / photographer") The reason why I used this term for the home page is eventually I would like to rank in the top 3 (I'm ambitious) for [Portrait Photographer] so I left out the location on the home page as I have an about us page where I have the title tag "Portrait Photographer London | Clients Brand Name" this is currently ranking on page 3 position 3 (33) for a term such as [London Portrait Photographer] I'm wondering if including the location would help move my client up any? So it would be: "Portrait Photographer London | Clients Brand Name" and the keyword I want move up for is [Portrait Photographer London] Hope this makes sense
Keyword Research | | RankStealer

0
Furnace Filter & Furnace Filters

I need to optimize Furnace Filter & Furnace Filters. Do I create one page for each keyword or just one page for furnace filter for example? Where can I read about keyword variation? Thank you, Jean Nichols http://www.furnacefilterscanada.com/
Keyword Research | | BigBlaze205

0
How trustworthy is Google's Keyword Tool for organic search research?

Can anyone (not Google affliated) explain to me where Google's data really comes from in their Keyword Tool? Is it at all based on organic search? Or only on Google Ads related data? I know there was some controversy back in June '10 and the Google remedied the return of suggested keywords but I can't seem to get a clear answer (other than from the Google blog itself) whether the search volumes returned are truly indicative of organic search. Am I relying on the wrong tool? Do those more savvy than I only rely on the keyword tool for PPC research. Please help! I'm obsessing over my numbers here. 🙂
Keyword Research | | lhutt

0