Is there way to have several AdWords Ad for the same keyphrase?
-
Hi guys.
Can I have 2-3-4 ads come up for the same keyphrase? The situation is:
I'm bidding for client's company name, there is no other competition (nobody else bids for client's company name), I'm bidding only for exact match and phrase match.
Is there way to have, let's say 4 ads come up when somebody searches for exact matched company name?
P.S. I know it's weird question, all this is done under reputation management for this company, I'm trying to occupy as much space at the top of the 1st SERPs, so people don't see ROR article in organic position #4. If you have other suggestions - please feel free to put it here. (SEO is being done, not-index pages are being optimized to try to come up as several organic results, backlink building is in process, Social media profiles are being optimized as well). I'm just trying to have some temporary "fix".
-
Thanks, man!
-
I think you might have to be a bit patient and let the system get a bit of data in. If you are using exact match and are mirroring that in the ad texts then you should be good and might just need to wait a bit. You could try putting in a couple of ad variations tweaking bits of text, especially the headline, but really on exact match there is not much variation that you probably haven't already covered!
-
It's ad relevance part. The overall QS is 6/10. There are no clicks yet. As for ad groups and keywords - I only target one phrase - exact match for company name, therefore there is no really way to regroup keyphrases
Any thoughts?
-
Hi Dimitrii,
$10 is more then enough!!
For the ad relevancy, which part of the ad is it flagging? The expected click through rate will be low until you start getting the click throughs, but if it is flagging either the ad relevance or the landing page experience then this is something you should investigate.
If it is ad relevance then you might need to split your keywords into more tightly focused ad groups and make the ads very specific for each variation/ad group. This depends a lot on how people search for the specific brand and if there is any volume for the variations or not. You might also run into problems if the brand is similar to another brand name or product. In this case again you need to be very focused on the wording of the ads and try to remove potentially unrelated searches for the other brand through negative keywords.
If landing page experience is the problem then look initially into the basics (make sure title / headers etc properly express the brand name, the page loads quickly etc).
For branded ads I usually would expect to have a minimum 6 or 7/10 quality score pretty much right away and after the click throughs pick up you should usually be 9 or 10/10. If you are at 5 or lower after a few days of actually getting some clicks you should definitely look into why that is. Check this article for a good rundown of ways to improve quality score if it is an issue.
-
Here is another problem I have - ad relevancy. It says it's below average, which is bad. How can I increase it? I thought since it's branded campaign, it should be a problem.
-
I'm bidding $10/click, which is (I think) is ridiculously high, no?
Auto bid by AdWords was $0.80.
-
Yeah new campaigns along with brands with relatively little awareness can be difficult in the beginning, thats why bidding high is important to make sure you are appearing on all relevant branded searches and ensuring your click through rate picks up as quickly as possible. It can still take some time though depending on search volume.
You could consider some moves that might encourage more brand awareness and through that potential branded search queries (newsletter, facebook campaigns etc). Good luck!
-
The whole reason I'm doing it is for pushing ROR down - please read P.S. part of my original message.
They do have various social media profiles, branch websites and other directories ranking for their name, but they all rank below ROR - that's the issue.
-
Checked the basics - all good as far as I understand.
It is new campaign, running for less than a week.
Now, there is a problem with CTR - the amount of impressions is very low, and there are no clicks so far, so CTR is 0%.
I will do some optimizations for sitelink descriptions.
Thanks for your help
-
Hi Dmitri,
This is not possible, only one ad could show from one domain as per Google adwords policy. As you mentioned that no body is bidding on your brand name then what is the use of showing 4 ads? I also assume than in organic also you are the on top.
If you want to occupy all the position for your brand name . create profile on social media sites like fb, twitter, linkedin etc to appear on all positions.
Thanks
-
Hi,
First of all check the basics here to make sure that nothing obvious is wrong.
If it is a new campaign then the system often seems to wait to get some quality indicators that your keywords and ads are highly relevant and deserve to have full expanded sitelink extensions.
I would try using the brand name again (where relevant and normal sounding) in some of the sitelink titles and/or descriptions, link to relevant secondary pages about the company and bid high on the keywords. Since it is a branded query you should have a mid to high quality score already and once the campaign is running a little while you should have a high click through rate also - this combination should be enough to ensure maximum quality score and you descriptions should be shown.
If it is a new site or a brand with little branded traffic this process can take longer to complete (which is why you bid high in the beginning to make sure your ads show - once adwords sees brand relevancy the cpc should drop).
-
Thanks for reply!
Yeah, I thought it would be "illegal"
Now, about sitelink extensions. I have created them and they are showing, however, descriptions for those sitelinks are not showing. Any idea why that can be happening?
-
Hi Dimitrii,
The only way to do this is to run multiple adwords accounts and it is against google policy and can result in all your accounts getting suspended (see the 'gaming the network' sections here). Not something to risk!
That being said, make sure you use all available extensions on your single ad to fill up as much screen space as possible.
Especially make sure your sitelink extensions are completely filled out with title plus two rows of description each.If your branded campaign is showing the ad plus four full sitelink extensions and your organic results are showing expanded sitelinks also then on most laptop and non tv sized computer screens the fourth organic result is going to be below the fold.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Not Getting Clicks or Impressions
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
Paid Search Marketing | | PermaTherm0 -
Is it possible to link two sites' Search Console to Adwords?
My company is a healthcare organization that has two brands, one that's our 'system' and is mainly adult health services and the other is pediatric only focused care. Both have separate websites. Our SEM is managed by an outside agency. We're in the process of linking our Google Search Consoles to the Adwords account. Our GSC has both of the sites as separate properties, but the Adwords account has all of the campaigns for both brands under one account. Is it possible to link both of the GSC properties in the Adwords account to be able to get accurate information for the Paid & Organic report in Adwords?
Paid Search Marketing | | Kyleroe950 -
Adwords Express Vs Adwords for small business
Hi there I specialise in helping Local businesses with their online visibility through SEO. More recently I have been thinking about delving into Google AdWords so i can offer an additional service to my small business owner but was wondering what the best approach would be.
Paid Search Marketing | | coolhandluc
Should I use Google AdWords express or just Google AdWords? Should I set up individual accounts for each of my clients so they are somehow "portable" or should they all sit under the same master account? As you can see my knowledge is somehow limited and any help would be welcome. If you can point me in some easy to follow tutorial directly aimed at PPC for small businesses that would be awesome. Many thanks0 -
How to Preserve Capitalization of Specific Letters in AdWords?
I've used dynamic keyword insertion variations in Google Adwords, but here's one that's a bit tricky and I'm starting to think the only way to do it is to create a unique campaign group for this keyword without DKI to pull it off. Trying to dynamically insert the keyword actiNOS, but see no way to over-ride DKI in the campaign for this term. Any ideas or suggestions, or do I need to create a separate adgroup without DKI for this term?
Paid Search Marketing | | Prospector-Plastics0 -
Enhanced Campaigns: Can you disable the call extension from desktop/laptop ads and only show it for mobile ads?
I "upgraded" one of my campaigns to Enhanced Campaigns. Now my text ads appears with a phone number to the right of the Headline. Can I turn this off for desktop and laptops and only show our phone number / click to call button on mobile devices? That's how I had it set up before. Now it seems like Enhanced Campaigns is forcing the phone number in your text ads across all devices. Thanks.
Paid Search Marketing | | FSS0 -
Google Adwords Conversion Tracking Code Help - Not Showing Conversions
Hi, all. I am having issues with a clients website. They have their website developed by a company http://www.flowerstoreinabox.com.au/ my clients website is http://www.flawlessflowers.com.au the google adwords conversion tracking code has been added to their site. It measures all details as far as ads clicked on, etc.. the only part that is not been measured is the conversions of the adwords campaign. So I cannot see if the ads are successful or what their conversion % is. I have looked at the code on the thank you page and the google adwords conversion code is present on the thank you page after the sale. I am not a coder and so not sure what to look at if all the details on the checkout page exist in the code to measure the adwords conversion ecommerce transactions correctly. I have provided a link to the source code of the competed order page. If someone could look at the code and provide any assistance I would appreciate it. http://dl.dropbox.com/u/16973368/7 may adwords flawless flowers.txt I am also happy to provide you access to the google analytics account if required just give me your email address to set it up. Thanks for all your help Regards Arthur
Paid Search Marketing | | VivaArturo0 -
Bad Adwords Leads and B2B Placement Ideas
Hello, I have two PPC related questions that hopefully someone could help with. My client complains that the majority of leads he is getting are disqualified - mainly due to fake contact info left on the landing page. This happens both in the Display and Search campaigns. We are getting a good number of leads and we checked with Google that there is no fraud involved. What can be done about this? Has anyone encountered that kind of complaint and how did you deal with it? Can you recommend any tools, other than Google's Ad Planner to find good placements for a display campaign? Another client of mine is selling B2B services such as document destruction etc. Where can I find, for example, a list of placements frequented by people from the insurance business? I never had a problem finding placements for B2C but B2B seems to be a lot different. Any insight will be greatly appreciated! Thanks, Michal
Paid Search Marketing | | michalseo0 -
Adwords Keyword Research - Simplifying Process
So far here's my algorithm: I will make an excel spreadsheet with all of our currently optimized keywords (about 300 I believe) I will grab all the keywords possible out of the adwords keyword tool I will merge the adwords keyword tool keywords with the 300 on the excel spreadsheet and erase the duplicates. I'll drop what's left over in exact match into a google adwords campaign I'll then use the + modifier with brand names and with two word keywords such as +brand +keywords +here Will this algorithm find all of the keywords, or am I missing something?
Paid Search Marketing | | BobGW0