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Increase in Direct traffic, drop in Google traffic, after updating Google Analytics settings.

Reporting & Analytics

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vcj last edited by

I made some changes to our Google Analytics property settings (see notes in screenshot). As a result, there was an equal drop in Google traffic and increase in Direct traffic.

Has anyone else seen something like this before?

I'm wondering if I should revert.

jE7buO6
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vcj last edited by

That doesn't help explain why direct and organic traffic would flip.
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Alick300 last edited by

Hi,

Please check below post you could get some help.

https://www.ohow.co/common-causes-of-unnatural-spikes-in-direct-traffic-google-analytics/

Thanks
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