Looking for SEO advice
-
Hi,
I have a website that has been built with SEO in mind from the beginning but it's failing to rank at all. We have checked everything and found nothing we see that would be negatively affected the SEO value.
The link is http://www.fancydoorsedmonton.com/
Any insight on anything you may find would be greatly appreciated!
Thanks!
-
Hi Anton!
EGOL is truly a content expert, and I second his suggestion that more content would be the top priority here. You mention ranking failures. What terms, specifically, are you failing to rank for? And are you looking at local or organic rankings? Do you feel you've built strong enough content for those terms? Have you gone through something like our Local SEO Checklist to try to identify problems, like citation inconsistency, reviews, technical issues, etc? https://moz.com/blog/local-seo-checklist
The truth is, there are a couple of hundred factors that are believed to impact local rank. Auditing your own presence and comparing that to an audit of your competitors generally yields many clues as to why you are being outranked. Hope the Checklist will be a good jumping off point!
-
Just saying what I would do if this was my site.... and the attitude and panache that I would bring to this job.
If I click through to the "interior doors" page I see almost nothing. The page looks empty. I am ready to leave. Then I see those "+" signs and my mind is triggered... I wonder if those expand (this will not occur with many people). I click one of them and the content expands. Now I see that this page has a lot of content - but it's totally hidden. Lots of people (including myself) believe that Google depreciates this type of "hidden" content and does not give it full value in search).
We had some of this expanding content on a site and it failed to engage visitors and Google didn't respect it. We got rid of it. Visitor time-on-site increased. Long tail rankings increased. Traffic increased.
If this was my site I would get rid of the expanding content and get ALL OF MY STUFF out there in the open. Then when a visitor lands on this page he is hit with a flood of interior doors. I would take no chances that the visitor will figure out that there is a lot of content on this page. I would slap their face with it. Make them say... "WOW". To do that, I would significantly increase the size of the images, I would significantly upgrade their quality, I would probably have two photos per category of door and I would also expand the text and improve its educational value. Make the visitor say... "WOW! THAT's REALLY NICE. I UNDERSTAND. I WANT THAT."
Your products are visual elements of a home. You need to present them well.
You are supposed to be THE FANCY DOOR COMPANY but you are hiding it. Fancy design is making your site look like you got nuthin'. Ghostland. I was almost ready to leave your site when I discovered the .pdfs. If this was my site, all of that pdf stuff would be on html pages. And, I would make sure to promote and have bold blue link text links to that pdf content so they can print it, place it on the kitchen table and carry it around.
So, get ALL of your good content on the site with generous amounts of text. Tell the visitor everything. Show 'em your stuff.
You are also doing little to educate the visitor. "Hollow Core doors are made with interwoven corrugated hollow cells supporting the outer face of the door while keeping it lightweight and easy to install." HUH? Show me. I would make a separate page about every type of door. Show what they are all about. Help visitors understand. How they are made. How they are different. Show why and where they are used.
You are THE FANCY DOOR COMPANY. Kick up your presentation to match your name. Show people that you know your stuff. Kick up the content of this website so that it is 10x better than any of your competitors in the entire province - or All Of Canada. Right now you are just another door company - especially if they don't find your .pdfs. Do everything that you can to impress and educate and sell on the web.
If this was my site it would get hundreds of more hours of work to build up new educational pages for every category of door and other products. I would make this site match the impressiveness of that big building that you are in.
Finally this website is also r e a l l y s l o w because it has a lot of fancy code and features. That stuff would be gone if this was my site. It would have butt naked code and when you click the navigation the page would bust open. BAM!
You might be offended because I have kicked you in the butt and told you that this site needs hundreds of hours worth of new content. I have told you what I would do if I owned this website, the attitude that I would bring to it and the content competitiveness that would come with that.
I have not dissed the design. I actually like it. The only change is to put the content all-out-there all-of-the-time. I might get a fight when I told the designer we are going to the wide-open and all-out presentation. But, that is what we would be moving to without compromise. I would be betting the entire value of the current site and hundreds of more hours (maybe more) on the an all-out-there presentation and lots of new educational pages.
About your rankings.... I see you in the SERPs for your products when I use the word "Edmonton". You are there, but deep. Sometimes you are in the local results and on the map. If you get more content and a presentation that wows the visitor, I feel strongly that you will earn more visitor engagement and that you will earn a place in a lot more long tail searches.
Finally... I would add a little more language that invites the visitor to your store and tells him/her about the expertise and treatment that they will receive when they arrive.
And.... Your pdfs have FD+M on every page. I would change that to FancyDoorsEdmonton.com on every page. I didn't see your URL a single time in the pdf (I didn't search with a magnifier). You want people to be able to type in your URL. It should be ubiquitous on your marketing materials. I would also embed a few links in the pdf that go to pages on your website. Then if people link to the .pdf those links will flow power into your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO - How do I show correct SERP results in the UK and US?
Hi, Moz community. I hope you’re all OK and keeping busy during this difficult period. I have a few questions about international SEO, specifically when it comes to ranking pages in the UK and the US simultaneously. We currently have 2 websites set-up which are aimed towards their respective countries. We have a ‘.com’ and a ‘.com/us’. If anybody could help with the issues below, I would be very grateful. Thank you all. Issues When looking in US Google search with a VPN, the title tag for our UK page appears in the SERP e.g. I will see: UK [Product Name] | [Brand] When checking the Google cache, the UK page version also appears This can cause a problem especially when I am creating title tags and meta descriptions that are unique from the UK versions However, when clicking through from the SERP link to the actual page, the US page appears as it should do. I find this very bizarre that it seems to show you the US page when you click through, but you see the UK version in the SERP when looking in the overall search results. Current Set-Up Our UK and US page content is often very similar across our “.com” and “.com/us” websites and our US pages are canonicalised to their UK page versions to remove potential penalisation We have also added herflang to our UK and US pages Query How do I show our US SERP as opposed to the UK version in US Google search? My Theories/ Answers US page versions have to be completely unique with content related to US search intent and be indexed separately - therefore no longer canonicalised to UK version Ensure hreflang is enabled to point Google to correct local page versions Ensure local backlinks point to localised pages If anyone can help, it will be much appreciated. Many thanks all.
Local Website Optimization | | Katarina-Borovska0 -
Local SEO Over Optimization
We are targeting a bunch of services for our local business that works in and around their location. I'm concerned about over optimization and need some guidance on whether these points should be resolved. The company is based in a city and works mostly in the city but also in the surrounding areas. Currently, the site has 6 services pages (accessible via main nav) targeting the same location i.e. “Made Up Service London”, “Imaginary Service London” (with URLs and H1 tags etc. in place containing this location). However this is soon going to become 9 services pages, I am concerned that the repetition of this one location is starting to look spammy, especially as its where the company is based. Initially, I also wanted pages targeting the same services in other nearby areas. For example “Made Up Service Surrey”, “Imaginary Service Essex”. This has not happened as the info available has been too sporadic. I was going to add links to relevant case studies into these pages to beef up the content and add interest. To that end, we came up with case studies, but after a while, I noticed that these are also largely focused on the primary location. So out of 32 case studies, we have 19 focused on the primary location again with URL’s and H1 tags etc containing the location keyword. So in total, we have 25 pages optimized for the location (soon to be 28 and more if further case studies are added). My initial feeling was that the inclusion of pages targeting services in other locations would legitimize what we have done with the main pages. But obviously we have not got these pages in place and I question whether we ever will. What is my best course of action moving forward?
Local Website Optimization | | GrouchyKids1 -
Page Title Local SEO - 2 places
Hello guys, I am from azores are 9 islands in portugal. I live in São Jorge is one island. My question is. If one person seach by Azores Canyoning or São Jorge Canyoning. Because Azores is one region and São Jorge is one island inside Azores. And i want have this two exact keywords in title page. Canyoning is a service. Azores Canyoning - São Jorge Canyoning | Brand Name what is best way to write this title? Or is not good?
Local Website Optimization | | Flaske0 -
Best SEO practice for project galley (image gallery) ? I need SEO Professionals advice.
Hi, i Have a website that is powerful and i dont want to hurt it. http://dreamgaragedoor.com/ right now i need a projects gallery page that people goes there to find out the models and products and services images. i have created the page and it would be 6 slider in the page and each slider has at least 10 images inside. first question is having this much images would or wouldnt hurt my webiste. second what ALT should i use for this many pictures in 1 page. for example i think having ALT like below in one page would be bad SEO wise. Sliding-gate-1, Sliding-gate-2, Sliding-gate-3, Sliding-gate-4,... please take a look at the gallery page and let me have your pro ideas. http://dreamgaragedoor.com/galleries/ thanks
Local Website Optimization | | Mishel2980 -
Company sells home appliances and commercial appliances. What is the best way to differentiate the two on our site for the best user experience/SEO?
Should we structure it starting at the homepage with the user selecting for home or for business, that way they have to make a selection before moving further OR should we somehow differentiate in the navigation using the top menu tabs, dropdowns, etc?
Local Website Optimization | | dkeipper1 -
Local SEO question
Hi I was wondering is there any specific rules for Local SEO for a service company which provides a service in a variety of cities but only has one physical location. For example is it ok to target the other cities in Title Tags or would this be frowned upon? Regards
Local Website Optimization | | TheZenAgency0 -
Will subdomains with duplicate content hurt my SEO? (solutions to ranking in different areas)
My client has offices in various areas of the US, and we are working to have each location/area rank well in their specific geographical location. For example, the client has offices in Chicago, Atlanta, Dallas & St Louis. Would it be best to: Set up the site structure to have an individual page devoted to each location/area so there's unique content relevant to that particular office? This keeps everything under the same, universal domain & would allow us to tailor the content & all SEO components towards Chicago (or other location). ( example.com/chicago-office/ ; example.com/atlanta-office/ ; example.com/dallas-office/ ; etc. ) Set up subdomains for each location/area...using the basically the same content (due to same service, just different location)? But not sure if search engines consider this duplicate content from the same user...thus penalizing us. Furthermore, even if the subdomains are considered different users...what do search engines think of the duplicate content? ( chicago.example.com ; atlanta.example.com ; dallas.example.com ; etc. ) 3) Set up subdomains for each location/area...and draft unique content on each subdomain so search engines don't penalize the subdomains' pages for duplicate content? Does separating the site into subdomains dilute the overall site's quality score? Can anyone provide any thoughts on this subject? Are there any other solutions anyone would suggest?
Local Website Optimization | | SearchParty0 -
How slow can a website be, but still be ok for visitors and seo?
Hello to all, my site http://www.allspecialtybuildings.com is a barn construction site. Our visitors are usually local. I am worried about page speed. I have been using Google Page Insight, and Gtmetrix. Although I cannot figure out browser leveraging, I have a 79 / 93 google score and for gtmetrix 98/87 score. Load times vary between 2.13 secs to 2.54 secs What is acceptable? I want to make sure I get Google love for a decent page speed, but for me these times are great. Bad times are like 7 seconds and higher. I have thought about a CDN, yet I have read horror stories too. I have ZERO idea of how to use a CDN, or if I need it. I just want a fast site that is both user and Google speed friendly. So my question is, what is a slow speed for a website? Is under 3 seconds considered ok? or bad for seo? But any advice is greatly appreciated.
Local Website Optimization | | asbchris0