Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog.site.com vs site.com/blog
-
Which is better for SEO: blog.site.com or site.com/blog. In other words, is it better to have the blog running in a subdomain or as a director within the main site? Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site. The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic.
Not sure if this matters, but some site info:
- our site is a sharing economy tool for renting your stuff
- we are running the blog on Wordpress
- blog traffic is about 5% of total traffic
-
Hi,
This is a pretty big debate in the world of SEO. Here is a thread that should have all the information you are looking for. https://moz.com/community/q/the-great-subdomain-vs-subfolder-debate-what-is-the-best-answer
In my opinion, if you run an E-Commerce site or a site that is hard to build links to, I would stay away from a subdomain.
For example, product pages on E-Commerce sites are especially difficult to build links to. If you look at the product page link profile on sites like Amazon, you will find almost no links pointing to those pages. The reason they usually rank #1 in the SERPs is because of their DA. This is where blogs come into play. If you have a sound content marketing strategy that is bringing in links to your blog posts, these posts will pass link juice to your root domain and improve your overall rankings.
If you are using site.com/blog rather than blog.site.com it might help your SEO by passing more link juice and improving your root domain, but it certainly won't hurt it. There is a possibility it might help if you switch, so I would opt for that.
Hope that helps!
-
Subdomains can be seen as a seperate site altogether from the main domain. I would recommend keeping the blog on a directory within the main site.
Hope this helps some.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategies for Enhancing Lead Generation from Blog Posts
Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!
Content Development | | Kritikgarg0 -
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | | Emily.R.Monrovia
Thanks!0 -
Franchise-Like Duplicate Sites
I know that ideally businesses that operate as franchises should have 1 site with separate location pages. However, I have a slightly different issue. Each location is owned by a different parent company, and named accordingly. For example, there is "Location by XYZ Company" and "Location by ABC Company." In addition, each location, while carrying similar products, does not carry the same exact products and brands. So my question is how would you go about writing the content for each of these sites, keeping the same tone but avoiding duplicate content?
Content Development | | GavinAdv1 -
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
Is it okay to delete old blog posts?
Hi All, I'm doing some SEO work on an entertainment (movies/tv/gaming) blog that started in 2011. Their recent articles have gained some popularity due to improved content and marketing, but there is some old stuff from the early days that was poorly written and gets virtually no traffic. These are mostly old news pieces. Out of approximately 10,000 articles, about 1,000 are receiving the lions share of the traffic. I feel like their good content is getting bogged down in a sea of crap. Would there be any harm in deleting some of those old posts? Is there a best practice for culling content? Thanks!
Content Development | | 74andsunny0 -
Posts vs Pages and Rankings Differ Greatly
I use wordpress for most of my sites and generally have a post 'news' section. What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'. As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'. Is there any sort of reason this might occur? I'd like to be able to just create 'pages' but at this point in time it makes no sense.
Content Development | | GYMSN0 -
Blog for SEO: embedded in the site or separate
Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.
Content Development | | BobGW1 -
Dashes / Slashes / Full Spots in Meta Tile.
Hello, I have a question how about how google sees dashes, slashes, full stops etc. I am new to SEO so this might be dumb. I sell refurbished printer parts. The majority of people search for the part number in google. A typical part number might be "04.F5/S3A YA50" . A customer might search for "04F5S3A YA50" or "04.F5/S3AYA50" or "04.F5/S3A YA50" or "04.F5/S3A-YA50". They aren't radically different but seem to effect the rankings. At the moment I use the following stucture for the meta tiles, descriptions etc 04.T5/S3A YA50 (04T5S3AYA50) by OEM | mysite Buy refurbished OEM 04.T5/S3A YA50 (04T5S3AYA50). Free next day delivery. 12 month warrnanty on all parts. www.mysite/4F5S3AYA50 Part number (Part number no spaces) by OEM | Mysite Generic text Part number (Part number no spaces) text www.mysite/(Part number no spaces My questions, should I try to include all the different ways a customer might search for a part number in my meta title, description, url etc. Or should I try to include within the content of the page. Many thanks
Content Development | | DavidLenehan0