Blog.site.com vs site.com/blog

[TapGoods]

Which is better for SEO: blog.site.com or site.com/blog.  In other words, is it better to have the blog running in a subdomain or as a director within the main site?  Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site.  The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic.

Not sure if this matters, but some site info:

• our site is a sharing economy tool for renting your stuff
• we are running the blog on Wordpress
• blog traffic is about 5% of total traffic

[Cody_West]

Hi,

This is a pretty big debate in the world of SEO. Here is a thread that should have all the information you are looking for. https://moz.com/community/q/the-great-subdomain-vs-subfolder-debate-what-is-the-best-answer

In my opinion, if you run an E-Commerce site or a site that is hard to build links to, I would stay away from a subdomain.

For example, product pages on E-Commerce sites are especially difficult to build links to. If you look at the product page link profile on sites like Amazon, you will find almost no links pointing to those pages. The reason they usually rank #1 in the SERPs is because of their DA. This is where blogs come into play. If you have a sound content marketing strategy that is bringing in links to your blog posts, these posts will pass link juice to your root domain and improve your overall rankings.

If you are using site.com/blog rather than blog.site.com it might help your SEO by passing more link juice and improving your root domain, but it certainly won't hurt it. There is a possibility it might help if you switch, so I would opt for that.

Hope that helps!

[JordanLowry]

Subdomains can be seen as a seperate site altogether from the main domain. I would recommend keeping the blog on a directory within the main site.

Hope this helps some.