If someone were to link to our site on now on an old article (dating back 1-2 years) is that still beneficial if all other variables are good?
-
I'm trying to build up our external links and am finding lots of opportunities, some of which are on older articles dating back to 2014, 2013 etc. These pieces are relevant to our site and have high DA, I'm wondering if the post date of these articles matter?
Thanks!
-
It's absolutely still beneficial! And if it's high quality content, there's a good chance it's been building up even more authority over the course of those years. It would probably be a good idea to make sure the content gets marked "updated" or "new," though. No sense in just slipping the link in there and walking away.
-
I saw an interesting article from Razorlight Media about this topic a couple of months ago. I've linked it here for you, as it might show some kind of evidence regarding how Google treats post dates with a real-world example.
Honestly though, I've found that if the content is good, has a high DA, and is consistently receiving traffic, it shouldn't be an issue. That being said, is there anything you can do to update your material that would warrant an updated date (without affecting the URL, of course)? That might be something you want to consider to show other readers that its still extremely relevant material and is regularly updated.
-
Links are good, no matter what the post date is! What's even better though is to update your best content, slap a shiny NEW date on it, then promote it. Now you've got a fresh blog, a boost in traffic, and the links!
Also, if you want to slack just a little bit, you can just change the date. This usually boosts click through rate, as everyone likes fresh content (even if it's only the date that's fresh).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Block Links From Spam sites
can you block links from other websites?ie: links backlinking to your site, causing a high spam score.
Link Building | | Socialdom0 -
Links from sites with iffy link profiles?
So the site http://www.cadenas.de/ appears to have good decent scores from the various Moz ranks, but when I check out the site in OSE there are a lot of really sketchy links that jump out, online pharmacy/drug type links. I should also add that the negative links are seemingly going to a weird blog deep in the site and only appear when I select all links to the root domain in OSE. Everything about the site appears very legitimate except for the link profile which has me nervous. Would you guys pursue a link from this site?
Link Building | | CJ50 -
Should I ask sites that link to me to update links that redirect?
I have found some links to my site that go through a single 301 redirect to get to my site. Should I contact these websites to ask them to update the link, or is that not worth the time?
Link Building | | RCF0 -
Help! Someone's inserted my link in the footer of another site!
There's a site in my industry where (I'm guessing on flawed SEO advice) all of their pages contain footer links to rival sites – with each page containing a different set of links. One page has a link to my site, which I've just found out from GWT as the link now produces a 404.
Link Building | | Jeepster
Should I
a) ignore it?
b) ask them to replace it with a live link from my site (their site's highly relevant to mine)? or
c) ask them to remove it altogether as no-one wants footer links?0 -
Link on Every Wordpress Portion of My Site?
I have a website that is pretty popular with good SEO rankings. Part of the site is ran with Wordpress (homepage, articles and static content pages), another part is the forums using vBulletin (probably 75-80% of the pages on the site) and I also have a directory using another software. I have a new website and was going to add a link to it on my older site on the sidebar of Wordpress across all the Wordpress pages. Should I stay away from that or just put it on the homepage? The text is basically "Come check out the new {keyword} site at {SiteTitle}, by the founders of {OldSiteTitle}. I would have the keyword and sitetitle linked over to the new site. Would I be hurting either site by doing this or should it be looked at as a natural link as I do own both of the sites and want to let people know about the new site.
Link Building | | USACarry0 -
Why does my website have 2,000+ links, but only 16 linking root domains?
Why does my website have 2,000+ links, but only 16 linking root domains?
Link Building | | thestudio40 -
How long does it take for crawlers to update links? As in number of back links
How long does it take for crawlers to update links? As in number of back links
Link Building | | tom14cat140 -
Link Building - Natural - My site is the best to rank #1
Hi, I like to ask the mozers. Write here, the link building methods, the most natural way, with 0% spam. Tell us, i make an example, on a small competition on the internet, i see competitors with 100 - 120 backlinks from root domains. Tell us, the best tips, to use and to build 50 - 80 backlinks for a month, on the most natural way, nothing is too much, so write here, demonstrate!
Link Building | | leadsprofi0