Is it better to have micro-sites with good content or redirect domains?
-
I have a domain with a lot of content and it is an eCommerce site. I've just been told that we have another 12 domains that are inactive and do not redirect. I don't know what to do with them as they haven't been used for ages and do not direct or have any content (max of a DA or 4).
Therefore which is better for SEO? To have really good content with perhaps a few regular blog posts on each of the 12 domains, or to redirect all of the domains to the one main domain? I would take 1 domain and put a lot of content on and optimise is.. spending a few weeks on one and then move onto another, all while posting on each blog on each domain.
Thank you for any help!
-
Hi Chloe,
I agree with Tim: concentrate on producing awesome content for the main site.
Just redirect the other domains to your main site.
Greets,
Bas -
Absolutely agree with Tim. Just having microsites like this hanging around could cause you problems. If they are inactive, just turn them off and don't even redirect them. If these sites have ever had a penalty, you might end up passing something down the line to your main site.
If you have a number of sites that you control with the sole aim of trying to prop up the SEO of your main site, then what you have is a small PBN (Personal Blog Network) and these are absolutely against Google's TOS.
-Andy
-
Personally, if these other domains are inactive and have no content on them they are of very little use and just using them to link back to your master site is a little spammy to me. I would suggest rather than spending time on these low level peripheral sites, the best thing you can do is concentrate your time and effort on your master domain where more rewards will be had in the long run.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a slight brochureware website with little content or keywords be getting DA 96, PA 59 and linking domains of 50.5million?
How can a Facebook page get domain authority of 96, page authority of 59 and have 50million linking domains? I come across websites that feature crappy video clips in serp features in google searches, the website.
Link Building | | DavidLandManager
It's surely black hat tactics. How do they get away with this? The website has zero content beyond light brochureware.
Screenshot 2021-07-23 at 06.59.45.png0 -
How to create good SEO content for an essentially thin ecommerce site?
I have a retail website that in the past has been hit by a manual action for crappy backlinks (these were all done by a previous agency and up until the penalty providing very good results). We have since removed all of the rubbish backlinks and have come out of manual penalty and are looking in to our long term strategy in terms of content and link building. We have a blog within our site that does well with traffic and with an OK conversion to the products that feature within the posts, we are also putting together a strategy in terms of long term content plans and while this is all very good for the blog, the ecommerce part of the domain continues to suffer. I know that part of this is because we did remove all of these links that were giving it juice, but where do you start with SEO when what you are dealing with is essentially thin content? With around 7000 products, every page has unique descriptions and titles that have been updated to remove keyword stuffing and over optimisation that has occured in the past. We don't want to go down the route of getting an agency that is going to put us back in Googles bad books, but how do you go about getting a retail page juice without firing backlinks at it? Not looking for the holy grail here but just looking for some advice, I want a clear idea of a direction to go in before recruiting an agency to do this.
Link Building | | timsilver0 -
Seo Site Structure
I manage a shoe shop, and the site structre for a shoe category is: www.example.com/casual-shoes/ and for a product is: www.example.com/product/320/casual-shoes/ Would be better for SEO and for my casual shoes category, to rewrite the product page to: www.example.com/casual-shoes/product-320/ Thank you! Regards
Link Building | | raul_hutu0 -
How to do SEO for a social networking site?
Howdy SEOmoz fans, We are about to launch an educational social networking site. We have planned a lot of good strategies for offline and online marketing. Coming to SEO, how we can do search engine optimization effectively for our social networking site. The home page will be sign up page and there wont be any content in it. It would be great if you can suggest us prefect SEO tactics for our site. Thank you.
Link Building | | jjv0 -
Content Calendar Help
Hey guys, I am about to start creating a content calendar that I will be using to pitch blogs and news websites with the goal of gaining a link and driving traffic to my site. Do you guys have some bookmarked links that can help me follow a step by step process on how to develop a content calendar? I'm looking at something like what tools to use, how to figure out what's hot in a particular niche, social media topics, etc. Thanks in advance!
Link Building | | Workaholic0 -
Link Buildinf for new sites
Hello friends, I would like to know what link building strategies you recommend for a newly created websites? Thanks a lot!
Link Building | | pasape0 -
Press Release Sites
Do Press Releases sites still worth to engage in terms of link building and domain authority building? I heard they don't deliver link authority anymore? If they they still do, Which top 10 free and paid site would you recommend? What is the up-to-date link building method would you recommend? Thank you very much!
Link Building | | DigitalJungle1 -
Are backlinks to a domain that redirects useless?
I am working on trying to get backlinks. We are currently redirecting a few Domains to our current domain name. One of the Domains that is redirecting is the main Domain, we will be advertising in the near future. Can I send backlinks to the redirected URL or does it only carry link juice if it is to the main Domain?
Link Building | | hfranz0