Embedding videos for SEO
-
What is the best practice for having videos on a website in terms of increasing SEO? Embedding YouTube videos is probably the easiest solution, but does that help with SEO? The other options would be to use a third party or build one. What have other people found to be the best option?
Thanks!
-
Text-wise, I'd say go with a full transcription if you can. Search engines can't index video content (it's not text), so including a transcription allows you to get the benefits of that content.
Good examples of video + transcription are our Whiteboard Fridays.
-
Video format or embedding shouldn't count for SEO performance. But it's important to have text explaining what is this video about etc. That will help to appear on the "video" tab of Google search too
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I best optimize a video for a client's name?
Hello everyone, I have a client who is obsessed with his videos being indexed directly under his site. We've already labeled his videos with his names, enhanced the meta data to the video to include his name, have added his website to his YouTube Channel, and also have synced his Google Plus Business Page with his YouTube Channel. Any other tips to further optimize his videos with his name? This is a new channel, with an age of only 2 weeks- but this client is being quite loud, and thought I would see if any Moz'ers have any other tips/ suggestions? Thanks Everyone! -Kristin
Image & Video Optimization | | Red_Spot_Interactive1 -
Video Schema needs a 2nd opinion
I added a video on one of my client pages via html5, added the video schema to the URL, and submitted a video sitemap and the video still isn't showing up a week later in the SERPs. The keyword I'm typing in is a keyword that DOES trigger video results, so I'm wondering if I screwed something up and would like a second opinion. Search Query that should trigger the video: https://www.google.com/search?q=clinton+township+silverado+1500&oq=clinton+township+silverado+1500&aqs=chrome..69i57j69i60.3798j0j7&sourceid=chrome&espv=210&es_sm=93&ie=UTF-8 Actual page URL: (html5 video at bottom) http://www.moranchevrolet.com/models/chevrolet-silverado1500 Video Sitemap URL: http://www.moranchevrolet.com/video_sitemap.xml I've added videos in the past via the Wistia automatic schema/sitemap generators and it worked, but via the html5 setup its a little different (like no embed). However, the video appears to check out just fine via the Google schema validator tool. Please let me know if you see anything that doesn't look right. Thanks
Image & Video Optimization | | Cobalt0 -
On-page Local SEO
I'm wondering how to pull it off on-page local SEO for a financial institution website with 70 locations. However, they are broken in down in regions, which would make it easier to get our hands around. Would a viable solution be setting up regional pages? I don't know about our CMS capability, but it seems like it would be beneficial to have on each regional page aggregate local-centric press releases (example: a volunteer event or recognition) and local announcements such as paper shred days. Thoughts? Anyone else posed with a similar challenge?
Image & Video Optimization | | SSFCU0 -
Local SEO: Can you add citations too fast?
Should you spread adding citations out over several weeks or can you add them all at once?
Image & Video Optimization | | BobGW0 -
Video SEO Markup Test
Hey Everyone, I'm trying to get a video marked up on my (test) website and it is not working. I was hoping someone around here could lend a hand. the post is www.zachsemago.com/?p=28 This is my first ever markup attempt. I assume I just put the markup that applies in the appropriate place in the wordpress post. I thought I had it setup right, and the google rich snippet testing tool told me it extracted some video data. I chose to rank for something without competition so I targeted "how to buy a car on jupiter, mars". The post shows up #1 for that term and some other related ones, but no video. I thought I had covered all my bases, can someone please take a peek and let me know if I'm screwing up somewhere? FYI, I don't have a video sitemap operating. Of the articles I read, it seemed a video sitemap was not mandatory. But regardless my brain has turned to mush on the subject so if I should/shouldn't use one pleas tell! Thanks
Image & Video Optimization | | 3plains0 -
Google Video Results
Hello Team, I've video website as: www.medikalekran.com . Website has 3550 index. But no result as video. I've 750 video in my website. And also I created a videositemap as: http://www.medikalekran.com/vdstmp.xml I added it to my Google Webmaster Tools account. What can I do for video indexing? Regards,
Image & Video Optimization | | medikalekran0 -
Are multiple embeds of the same video considered content duplication?
We are considering using Wistia to host our “new” video content on our website. Currently we use YouTube and find many people watch our technical videos (Eg. Fitting videos have10k + views, which is very high for our niche industry) We currently have “the same” YouTube videos embedded on several different blog posts on our website, as the video is still relevant to what the post talks about Question: Since Wistia updates our video Robot.Txt file, would multiple embeds of the “same video” be seen as content duplication on google & “be harmful” as a result? Thanks
Image & Video Optimization | | Ray_UK0 -
Video Optimization (micro data)
Hello, people. I have a questions regarding on Video Optimization using microformat. As you all know, Google, Yahoo and Bing now support Schema. I want to use microdata or micro format to add explanation for my video. I am wondering now... that Schema has "VideoObject" micro data. Also Google support "facebook share" for video. Which one should I use for my video? Can anyone tell me difference between above two? HELP PEOPLE~! PLEASE!
Image & Video Optimization | | Artience0