URL structure for SEO
-
Hi Mozzers,
I have a site which is a combination of product pages, and news and advice pages that relate to the products. How would you approach the URL structure for this, following SEO best practice?
Approach 1
Product pages:
www.website.com/product-category/product-pageNews and advice pages:
www.website.com/product-category/product-page/news-and-advice-story-1
www.website.com/product-category/product-page/news-and-advice-story-2
etcor Approach 2
Product pages:
www.website.com/product-category/product-pageNews and advice pages:
www.website.com/news/product-category/news-and advice-story-1 (with internal linking to relevant product page)
www.website.com/news/product-category/news-and advice-story-2 (with internal linking to relevant product page)
etcOr would a different approach be better?
-
Why not:
www.website.com/news/news-and advice-story-1 (with internal linking to relevant product page)
www.website.com/news/news-and advice-story-2 (with internal linking to relevant product page)Or is there a need to have product-category in the path for some reason?
Can a product be in more than one category? How are you handling that? -
Totally agree with Andy.
Products or news pages, makes no difference in my opinion.
Keeping them focused and relevant will help not only the bots but more importantly, your customers.
I like to use the "how would you file this doc for someone to find in 1 years time?" question.
Simple but accurate.
HTH
Regards
Daren
-
The answer is whichever one works best for your particular situation.
Yes, while fewer folders is a benefit, it might not make sense to do this if you need to separate products, for example.
Try to keep URL's short, sensible and straight to the point - don't add keyword bloat and never stuff the URL's.
-Andy
-
Hi,
IMO approach 2 would be the best because fewer folders is generally better.
Thanks
-
Hello,
I think I should choose the second one. But be careful with that solution, and put IDs in URL with automatic redirect.
For example www.website.com/product-category/product-page => www.website.com/phone/iphone-1234.htmlIf you change product-category name (phone => smartphone or apple phone) or product-page name (iphone => iphone 5), old URLs can be automatically redirected with simple conditionnal code at the beginning of your server code (load name with ID and the compare with URL)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the Redirect Rule for corresponding https urls to new domain with the same https urls?
2 sites have the same urls but the owner wants just the 1 site. So I will be doing a 301 redirect with .htaccess from https://www.example.co.uk/sportsbook/SOCCER/today/ redirecting to https://www.example.com//sportsbook/SOCCER/today/ There are a lot of urls that are the same, so I was wondering what the rule is to put in the file please that will change them all to the corresponding urls? Would this be correct?... RewriteEngine on
Intermediate & Advanced SEO | | WSIDW
RewriteCond %{HTTPS_HOST} ^example.co.uk [NC,OR]
RewriteCond %{HTTPS_HOST} ^www.example.co.uk [NC]
RewriteRule ^(.*)$ https://example.com$1 [L,R=301,NC] Or would a simple rule like this work... redirect 301 / http://www.new domain.com/ If not correct could you please give me the correct rule, thanks! Then of course doing a change of address of address in webmaster tools after. Also... do I still need to do the forwarding from the https://www.example.co.uk/ domain provider after as well? Many thanks for your help in advance.0 -
Looking to remove dates from URL permalink structure. What do you think of this idea?
I know most people who remove dates from their URL structure usually do so and then setup a 301 redirect. I believe that's the right way to go about this typically. My biggest fear with doing a global 301 redirect implementation like that across an entire site is that I've seen cases where this has sort of shocked Google and the site took a hit in organic traffic pretty bad. Heres what I'm thinking a safer approach would be and I'd like to hear others thoughts. What if... Changed permalink structure moving forward to remove the date in future posts. All current URLs stay as is with their dates Moving forward we would go back and optimize past posts in waves (including proper 301 redirects and better URL structure). This way we avoid potentially shocking Google with a global change across all URLs. Do you know of a way this is possible with a large Wordpress website? Do you see any conplications that could come about in this process? I'd like to hear any other thoughts about this please. Thanks!
Intermediate & Advanced SEO | | HashtagJeff0 -
SEO page descriptions on mobile - how to hide while preserving the juice for SEO?
Hi everybody, On our pages we have crafted good text paragraphs for SEO purposes. On desktop everything is fine but on mobile the paragraph of text pushes the main content really low on the page. Is there a way of hiding the text while preserving the SEO juices and not getting penalised by Google for spamming techniques? I'd appreciate any recommendations on how to deal with this. Thanks very much!
Intermediate & Advanced SEO | | Firebox0 -
What is the Good URL structure for Blog posts
Please let me know what is the goood URL structure for blog posts http://www.abc.com/postname/ or http://www.abc.com/�tegory%/%postname% If Category, Can we name it Blog like website/blog/postname or it is good to use actual categories, and How many categories we can use?
Intermediate & Advanced SEO | | Michael.Leonard0 -
How stupid is it to launch a new URL structure when our traffic is climbing?
We decided to redesign our site to make it responsive as Google is ranking sites based on mobile friendliness. Along with this we have changed our URL structure, meta tags, page content, site navigation, internal interlinking. How stupid is it to launch this site right in the middle of record traffic? Our traffic is climbing 10,000 more visitors every day with the current site. Visitors have increased 34% over the last 30 days compared to the previous 30 days.
Intermediate & Advanced SEO | | CFSSEO0 -
Expired urls
For a large jobs site, what would be the best way to handle job adverts that are no longer available? Ideas that I have include: Keep the url live with the original content and display current similar job vacancies below - this has the advantage of continually growing the number of indexed pages. 301 redirect old pages to parent categories - this has the advantage of concentrating any acquired link juice where it is most needed. Your thoughts much appreciated.
Intermediate & Advanced SEO | | cottamg0 -
SEO Recommendations
For about 3 years our website was number one in Google.co.uk for our trades main keyphrase which resulted in excellent sales. About 12 months ago that position started to slide downwards and for that keyphrase we are now number 10. We are still at number's 1,2 and 3 for several other keyphrases but ones that result in fewer daily Google searches and resultant sales. I have always added unique content to the site but admit that my blog posts became less than daily over the past 12 months. However I am adding posts as often as I can now, of good length and of unique content. As well as tweaking all our online seo factors I'm trying to add good backlinks as often as possible. I wonder if anyone has been in a similar position and what they did to try and regain their previous position? Colin
Intermediate & Advanced SEO | | NileCruises0 -
Dynamic URLs Appearing on Google Page 1\. Convert to Static URLs or not?
Hi, I have a client who uses dynamic URLs thoughout his site. For SEO purposes, I've advised him to convert dynamic URLs to static URLs whenever possible. However, the client has a few dynamic URLs that are appearing on Google Page 1 for strategically valuable keywords. For these URLs, is it still worth it to 301 them to static URLs? In this case, what are the potential benefits and/or pitfalls?
Intermediate & Advanced SEO | | mindflash0