URL structure for SEO
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Hi Mozzers,
I have a site which is a combination of product pages, and news and advice pages that relate to the products. How would you approach the URL structure for this, following SEO best practice?
Approach 1
Product pages:
www.website.com/product-category/product-pageNews and advice pages:
www.website.com/product-category/product-page/news-and-advice-story-1
www.website.com/product-category/product-page/news-and-advice-story-2
etcor Approach 2
Product pages:
www.website.com/product-category/product-pageNews and advice pages:
www.website.com/news/product-category/news-and advice-story-1 (with internal linking to relevant product page)
www.website.com/news/product-category/news-and advice-story-2 (with internal linking to relevant product page)
etcOr would a different approach be better?
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Why not:
www.website.com/news/news-and advice-story-1 (with internal linking to relevant product page)
www.website.com/news/news-and advice-story-2 (with internal linking to relevant product page)Or is there a need to have product-category in the path for some reason?
Can a product be in more than one category? How are you handling that? -
Totally agree with Andy.
Products or news pages, makes no difference in my opinion.
Keeping them focused and relevant will help not only the bots but more importantly, your customers.
I like to use the "how would you file this doc for someone to find in 1 years time?" question.
Simple but accurate.
HTH
Regards
Daren
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The answer is whichever one works best for your particular situation.
Yes, while fewer folders is a benefit, it might not make sense to do this if you need to separate products, for example.
Try to keep URL's short, sensible and straight to the point - don't add keyword bloat and never stuff the URL's.
-Andy
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Hi,
IMO approach 2 would be the best because fewer folders is generally better.
Thanks
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Hello,
I think I should choose the second one. But be careful with that solution, and put IDs in URL with automatic redirect.
For example www.website.com/product-category/product-page => www.website.com/phone/iphone-1234.htmlIf you change product-category name (phone => smartphone or apple phone) or product-page name (iphone => iphone 5), old URLs can be automatically redirected with simple conditionnal code at the beginning of your server code (load name with ID and the compare with URL)
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