Launching an infographic as linkbait- best practices.
-
Hey guys. I created my first infographic and I'm hoping it's something that will attract a lot of links. I just have some questions about the best ways to present the infographic.
Should I post it on a page on my site that has no ads? no branding? Or should I go ahead and put it on my site as a regular piece of content (with ads in the sidebars.)
I wondered about doing this:
-Post the infographic as a regular page on my site (with regular ads), but if someone clicks on the infographic it would go to a second page where there is limited branding (or no branding) and no ads. The embed code (that other webmasters can grab) would link to this page. But, this page would have a rel-canonical pointing to the original page. The idea is that my page on the subject will end up getting a lot of links (albeit processed through a rel-canonical) and webmasters will be more likely to embed or link to my content because it is not littered with ads.
Thoughts?
-
Hi Dunamis,
Check out the post Justin Briggs made about How to Build Links with infographics. He does talk about the landing page for an infographic, and mentions this in relation to one specific example.
This landing page removes almost all distractions, except for engaging with the content via social or embedding. It links back to the post and the site’s homepage. There is this wonderful share bar at the top, which allows visitors to easily share the graphic. It even sticks at the top as the user scrolls down the page.
If you look at the link for this example, the link goes directly to the infographic with almost nothing else on the page except for social sharing. It does link back to the infographic in the context of a post, where the site looks more like a regular page on the site.
Hope this gives you an idea of how other people balance the layout options you have.
-
Excellent...this is pretty much what I have done. TY. So far, it's really taking off and getting a good number of FB shares and visitors. Hopefully the links will start to grow as well!
-
Hi here is some advice for your info graphics page:
Build the page on your website and have good internal link structure within the website.
-
You must use a dedicated page for the infographic.
-
Have share buttons on the info graphic page for example Tweet, Stumble, FB Share, Google+
-
Have a section below the info graphic where users can copy and paste the info graphic on their own website/blog make sure you have a link back to your site in this code.
In regards to ads I wouldn't reccomend it, yet if you really want put some CPM ads on the side of the info graphic or below it, I wouldn't use ads on a commercial website for info graphics.
-
-
I see what you are saying...I can do it...but the page will look naked without ads. Perhaps I will create some content to go in the ad spots that complements the infographic.
-
Can you place it into the design of your site but limit the number of ads that you have on that page?
There your domain/site gets the branding exposure but the smaller number of ads places greater focus on your content.
When I have something that I think might get some linkbait attention I give it the same ad density that any other page on my site might receive - but I do understand what you are saying.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce promotion: How many blog posts per week minimum for fast launch
Hello, We're trying to jumpstart our new Ecommerce site with a blog. We just launched and have 4 thorough blog posts which I'm working to refine to 10X content. Trying to make all content 10X. As you know, it's not easy. Our niche has little to no content written by competitors. We are hoping to get to about $5000/month sales with this site. How many blog posts should we launch a week (10X content) in order to take advantage of boosting our results in the rankings as fast as possible. Does it usually take 6 months? I know the more the better, but consider we only have so many resources, so I'm trying to decide if one 10X piece a week is enough, or 2 or 3. Thanks.
Link Building | | BobGW1 -
Why do the best ranking websites not seem to follow SEO best practice, particularly in terms of link building?
I work for an online retailer, which predominantly sells perfume products. In recent months, we have been spending more and more time on SEO, particularly in terms of improving our content, and as part of our strategy we have been working with beauty bloggers in particular (independent reviews, articles etc) to increase the number of links to our website. Whilst we’ve seen steady improvements, we are concerned that some of the key words/phrases we are targeting still aren’t ranking as high as we would like. Some weeks they will move up a few places, but more often than not, they will then move back down. We are more frustrated as we are seeing other websites, which are much poorer in terms of quality content, number of products, etc., ranking quite highly for these terms. From analysing these sites, it seems they are achieving their high ranking from having a considerable number of what appear to be poor quality links. We have been warned countless times to avoid link farms, etc., yet these sites have 100s even 1000s of links coming from suspect sites and it isn’t doing them any harm. Recently, we noticed a lot of our competitors are receiving links from websites such as LinkPartners. When we checked the website, we could see that whilst it appears to be a fairly SPAMMY website, its domain authority (67) is actually quite high. Should we base our decision about whether or not to place a link somewhere solely on how high their domain authority is, i.e. would it be more beneficial to us to have a link with what appears to be a link farm if their domain authority is high, than what appears to be a fantastic independent beauty blog with a low domain authority? Or should we avoid these sites whatever the circumstances? It’s slightly confusing for us as we are being warned about placing links on websites as google is apparently going to penalise us for it, but then we see our rival sites doing well by simply placing links everywhere they can.
Link Building | | DazzaH1 -
What is the best way to go about building backlinks?
I'm a newbie here and my head is spinning because I don't know where or how to start the backlink building process. My website is 1 month old and I don't have any backlinks yet. what is the best way to go about it? Should I study my competition's backlinks and go from there? I'm so confused I need help! Please help! Any information will be greatly appreciated!!
Link Building | | allie741 -
What are your best tactics for promoting an infographic?
What tactics have you found to be effective in promoting an interesting infographic that you have created?
Link Building | | ProjectLabs0 -
Why does my infographic rank better on other websites than my own?
I recently created an infographic that was quite popular in my niche and a lot of people linked to it and embedded it on their own sites. Now, if you search the term I was trying to rank for, everybody who linked to me ranks higher than the page that everyone is linking to and it's the page where the original graphic was posted. According to SEOmoz, I have the highest Domain and Page Authority than everyone else in front of me. How the hell is this possible? If you want to see for yourself, just type in "hot tub yoga" into Google and I'm on the second page, http://www.swimuniversity.com/blog/hot-tub-yoga-infographic I would love some help on this and I thank you all in advance.
Link Building | | mattgiovanisci0 -
Best Anchor Text Practices Post Penguin Panda
my question is what are the best practices Post Penguin and Panda for anchor texts? I have heard info about using brand names, and not having duplicate anchor texts. But i'm confused; if its best to have brand names then likely it will end up being duplicate. Also is having no anchor bad? I have also heard that it is best just to use the website URL. It would be great if someone could clear this up for me thanks.
Link Building | | ilyaelbert0 -
Which is the best link building method after Google penguin update & why?
We are currently offering our client pre penguin these activities for link building: Local listing Directory submission bookmarking article submission blog comment guest post business review squidoo lens Forum posting infograhics My questions is which is the best link building method and is there any activity that is redundant now. thanks
Link Building | | conversiontactics0 -
Tracking Link Requests Best Practices
I've been tracking my link building activities in a spreadsheet using these columns: Date, URL, Action Taken, Status, Link Text used/requested. Can anyone share different or better ways of tracking what links you have requested and how you keep track of them
Link Building | | waynekolenchuk0