Technical SEO Issues - Traffic Drop
-
Hi guys,
I hope you're all doing well!
We're a small personalised gifts company who specialise in the provision of phone cases, mugs, macbook covers and the like. I head up the Digital Marketing but have little experience in the technical side of SEO and have very limited resources in terms of budget and staffing.
Over the past few months, I've been working on stripping down the thin content on the site, fixing duplicate content issues and focusing on other digital channels to boost revenue.
However, as of recent we've noticed a significant drop in traffic and our rankings. I've tried to diagnose the problem and I'm convinced there are some technical SEO fixes that need to be implemented.
Our website is www.mrnutcase.com
If any of you have any ideas, I'd love to hear some of them.
Greatly appreciated,
Danny
-
Hi there
Moz has a great SEO audit resource that you should take a look at to get a good foundation set for your website. It's filled with a ton of great information and tips on how to keep your website sound and within SEO best practices. If you haven't taken a look yet, I highly recommend it. There is also a fantastic technical SEO audit that you can look into, complete with a checklist! Both of this will help a tremendous amount!
I would also take a look at the Panguin Tool from Barracuda to line up your Google Analytics and Google algorithm updates. This will help you see if your website was directly hit by any of the update or algorithms, and will help you pinpoint whether or not you need to complete a backlink or content audit.
From there, I would make sure that you put into place an ongoing SEO audit schedule, that way you have a set of tasks to complete that will help you stay on top of your website and issues that may occur. Make sure that you read this, there are things you wouldn't think of!
I know you said resources / budget are the biggest for this, but don't forget that there are companies out there that are willing to help and may be able to work with a smaller budget - no hurt in asking if some issues are beyond your expertise level, a little help now will save potential headaches down the road!
Let me know if this helps or if you have any questions or comments! Good luck!
Patrick -
Hi
its hard to say without having look into search engine console and analtyics. In addition, there could be many reason for the drop.But if i see recent month, then some sort of fash come to my mind and that is Google recent update on unnatural outbound linking. I am not sure how it is relavent to you. But you can certainly check that.
here is the link for your assistance:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Issue with AMP pages
Hello, We have implemented AMP on our blog pages, but now some of the Web pages are also being shown like AMP pages. ( no footer and no navigation ) What could have gone wrong ? Thanks
Intermediate & Advanced SEO | | Johnroger0 -
Issues with Sitelinks
Hey Everyone, I found a couple threads where this was asked, but unfortunately I haven't seen any responses that explain it yet. My issue is with the sitelinks Google is choosing for a section of my website; they're using wrong/lowercase anchor text for a couple of the page titles that isn't anywhere on the page or in the backend that I can find (see screenshot). Any thoughts/reasons as to why they'd be using the lowercase text there? Thanks in advance! David 9r9Pz4w
Intermediate & Advanced SEO | | davidkaralisjr0 -
I have an authority site with 90K visits per month. Now I have to change from non www to www. Will incur in any SEO issues while doing that? Could you please advice me on the best steps to follow to do this? Thank you very much!
Because I want to increase site speed, Siteground (my hosting) suggested I use Cloudflare Plus which needs my site to have www in order to work. I'm also using a cloud hosting. Im a bit scared of doing this, and thus decided to come to the community. I used MOZ for over 6 months now and love the tool. Please help me make the best possible decisions and what steps to follow. It would be much appreciated. Thank you!
Intermediate & Advanced SEO | | Andrew_IT0 -
Traffic and keyword drop
Hello, On one of the sites that I manage - http://www.zalikihotel.gr/ , there was a significant decrease in keyword positions over the last 10-15 days. Sample screenshot is attached. Some of the keywords even dropped for 17-18 positions. From the end of April, organic traffic dropped by 30 percent. Website is mobile optimized, so that shouldn't be a problem. In the last 3-4 months, we had traffic increase. Domain authority went up by 3 points after the last index. On-site SEO was completed, and currently I'm focusing on link-building and working on bringing back to life forgotten social media. Does anybody knows what might be the case for this negative affects on our site? Do you think it's a temporary fluctuation or not? Thanks in advance. 8dSBELm.png?1
Intermediate & Advanced SEO | | socrateskirtsios0 -
Video SEO for Google
I was wondering what the prime factors were to make something rank for a video on Google. Does anyone have any suggestions? I think that length may be important, but I don't know what the ideal run time is. Hypothetically for local SEO, would I be better off doing a tag like "Mercedes Buffalo NY" or do individual tags of "Mercedes" and "Buffalo" Thanks!
Intermediate & Advanced SEO | | oomdomarketing0 -
SEO Checklist for eCommerce?
Over the past week or so, my eCommerce site has experienced a large drop in organic traffic from Google.I have used analytics to determine that the pages that have seen the biggest losses in traffic are product pages. I know there are so many seo checklists/site audit checklists out there recommending different things, but does anyone have a good checklist (or link to a good checklist) that would fit our situation best? Thank you!
Intermediate & Advanced SEO | | Gordian0 -
Countries - Duplication Issues
Hi there, We have a .co.uk website which has been up and running for the past 5 years now and we have now decided because we have a big market in Ireland .ie we want to have a .ie website, the question is, is it ok just to replicate the .co.uk for the .ie website? Are there duplication issues? Kind Regards,
Intermediate & Advanced SEO | | Paul781 -
Issues in Migrating to CMS
My number one client is migrating a formerly HTML/Dreamweaver site to an open source CMS (CMS Made Simple.) We have execellent rankings right now, and I am concerned about what we will lose, and how to ensure the rankings stay. Any guidance? I have already asked the developer to maintain the page names and structure, and tag the CMS output pages.htm . I've run a few weak spiders over the staged CMS site, and all the pages are being picked up. What else can I do, we are getting ready to launch. THANKS!
Intermediate & Advanced SEO | | jayt0