What a Brand should do first for Their Blog Keyword Research or Topic Research?
-
Hello Moz Community,
Need your help guys. What a Brand should do first for their Blog?
Keyword Research or Topic Research?
Like for the Brand Product page/ eCom Pages, it's quite easy >
1. Buy "Product" Online
2. Buy "Product" "Geo."
3. Product Reviews [for Guest Posting or Reviews]
4. Best "Product" Online and soBut, for the blog, it's tough for searching out the keywords that will work if the SEO team or the keyword research team is not aware or don't have the detailed knowledge about the niche they are working on.
Please verify: Is it a correct method that an editor should provide a "topic" to the SEO team to find relevant keywords by using a Keyword Research tool that there are enough searches for it which can provide benefits to the blog via the search engine.
-
Hello,
Have you tried the Moz Keyword Explorer tool? You can find out how often keywords are searched, how difficult it is to rank on Google for these keywords, the opportunity that your link will actually be clicked on, the human element (aka what we know that the data doesn't know), and finally, the potential, which takes all those aforementioned metrics into consideration.
One of the REALLY cool things about this tool is this: you can type in a keyword, and then a list of keywords (long tailed and short) will show up in a list. Often times, commonly searched questions will show up in this list, which can inspire blog topics.
That way, you can research keywords and topics at the same time.
Hope this helps--best of luck.
-
I got Thank you so much for replying.
But, the problem is that the editor is working in a wrong fashion here.
1. We find the keywords for the blog
2. Check out the searches mark which is 1000 Searches/Mo Geo-Specific.
3. Now, competition analysisand then the list of the keywords will be sent to the editor. And the editor will just create the title, and that's it.
Please tell me how to give the instructions to the editor so, that we'll get a fruitful result with better rankings or consumer trust.
Thank you
-
I think a good editor can come up with topics. Especially if he's familiar with the brand.
If you want, you can find topics by researching your top keywords. For example, if you sell tuna you can find search suggestions for that word and that would be your topics, e.g.:
http://i.imgur.com/6OicGX7.jpg
This tool is free and unlimited, you can always find good topic ideas there, there were >1,000 questions for the word "tuna", These questions are all gathered from google's search suggestions.
I work for Serpstat so if you'll have any questions feel free to address me.Another tool that you can use for the same purpose is Answer The Public.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What tool can I use to find the top traffic-driving keyword for a batch of pages from multiple sites?
I thought I might be able to use Ahref's Batch Analysis for this, but that just gives stats on backlinks. I have a several lists of thousands of pages scraped for particular sets of keywords, but what I need is some way to automate fetching the biggest keyword that each page ranks for - biggest being the keyword that is estimated to drive the most organic traffic. Is there a tool out there that does something like this?
Competitive Research | | helenlorettahasan0 -
Subdomain Research Tool
Does anybody know of a research tool that can track the amount of subdomains on a root domain? Maybe there is a way to manipulate a Google search to display the different subdomains that are indexed?
Competitive Research | | iSTORM-New-Media0 -
What's the value of Exact Match Keyword Domains vs. Company Name Domains?
Hey Mozers, I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification. Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it. Is it better to have favored-dental.com or favoreddental.co or keep its current form? The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after. To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains? Is this correct, or do EMDs of keywords you're going after hold higher authority? Thanks for the clarification!
Competitive Research | | MonsterWeb280 -
Can you track multiple domains with the same key words and not use up your keyword limit?
I have roughly 7 domains that I am trying to monitor with the same set of keywords. Is there a way to do this without using up your keyword limit. They are the same words just different sites.
Competitive Research | | sixthcents0 -
Should I move my brand under our corporate domain to boost Domain Authority?
Dear Community, I am seeking your expert advice on this situation: We have these assets as a starting point: a long-existing and well-linked Corporate Website (CW) with good metrics, a Brand Website (BW) with low/medium metrics, and some Brand Competitor (BC) websites with very similar metrics to BW. We will launch a new version of BW very soon with a well SEOd structure and copy (the old one was not SEOd at all) which I hope itself will bring SERP advantages. My dilemma emerged after checking the domain level values of our Corporate Website: CW / BW / BCs Domain Authority: 48 / 28 / 24-27 Domain mozRank: 4.79 / 3.15 / 2.6-3.25 Domain mozTrust: 4.73 / 2.79 / 2.47-3.06 My understanding is that based on seoMoz consensus domain level values give about 1/4th of the total pie. Based on these what do you think I should to win over competitors rankings? Should I keep running the service under BW (in an neighborhood with nearly identically valued competitors) Should I redirect BW to a sub-folder of the Corporate Website? (e.g.www.corporate.com/brand) with 301 redirects and enjoy the advantages of the much better domain values Alternatively, I could also build valuable and keyword-optimized content under our CW linking back to our BW. My understanding is that Option 1 has the least advantages among the three. Option 2 and 3 compete with the following advantages: Option 2: We could quickly rank higher as domain values elevate us from the mediocre BW and BC values (offsetting a little loss on 301 redirects) Option 3 would allow us to occuppy more positions for the important keywords on SERPs thus attract more "deep-browsing" visitors (and possibly BW could also get some advantages by receiving links from CW) Which direction would you proceed from here? Cheers, Andrew
Competitive Research | | andrew12120 -
Keywords in URL structure for Large Site
We are creating a national real estate website which will contain 2mil+ listings. Our aim is to compete with the National leaders in the field. We are trying to lock down a url structure and it basically comes down to if we should put a major keyword in the url structure or not. The structure would have regional keywords naturally. Its the addition of a more descriptive key word which is in question. Our domain name has no keywords in it. For the sake of this example, we would be targeting "city real estate"... oursite.com/real-estate/state/city/ or oursite.com/state/city/ Here is what the big sites use as an example: http://www.zillow.com/homes/for_sale/New-York-NY/ http://www.trulia.com/NY/New_York/ http://www.trulia.com/real_estate/New_York-New_York/ http://www.realtor.com/realestateandhomes-search/New-York Id love to not have to throw keywords in there and be as clean as possible but i also dont want to shoot myself in the foot. The big boys do add additional keywords in the url, does that mean we should? Id much rather be a leader than a follower but again, I dont want to mess this up from the start and these guys have probably tested this (or have they?). Input would be greatly appreciated.
Competitive Research | | cobbsfriedman0 -
Anyone have experience with "Link Research Tools" ?
I'm looking into Linkresearchtools.com for competitive backlink analysis. Already have SEOmoz (obviously) and Majestic. Anyone have any experience with the toolset? If so, what does it do well, what do you like, and where does it fall down? Cheers
Competitive Research | | BedeFahey0 -
"keyword" - rank the home page or sub page domain.com/keyword?
One of my clients has a pretty decent website that ranks 1st place for most major keywords in their line of business. EXCEPT one keyword that i've been struggling to get 1st position on Google (currently 2nd). My problem is: let's say "tennis shoes" as a keyword the home page of course has several other shoes listed but I've seen that Google took my home page and made it 2nd position (on 1st page). Where the section domain.com/tennis-shoes is on 2nd page of Google. My question is should i rel cannonical from the /tennis-shoes section to the home page so it focuses more on the specific keyword that i need to get the home 1st? Or should i leave the home page generic and focus more on /tennis-shoes to get that 1st position? What do you Moz'ers Think?
Competitive Research | | mosaicpro0