How to use Schema.org for product listings
-
Hi Guys, Maybe a weird question but how would you advise using Schema.org for product listings or if you prefer a sub category page with products listed in it. Thanks, Walid
-
Hello,
I've got a site that's product based but it's custom countertops so nothing that has a model number. I've added schema (hopefully in the correct fashion) to mark up my gallery pages which are made up of thumbnails that then lead to a single product page. I would love it if someone would take a quick look and let me know if this is the correct way to use it. Here is the code for the
<ul itemscope itemtype="http://schema.org/ImageGallery" id="image-gallery-thumbnails" title="Iroko Countertops and Butcher Block Island Photographs"> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-1.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-1.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-6.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-6.jpg)" width="80" alt="Distressed edge grain iroko butcher block kitchen island">a> li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-2.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-2.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-7.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-7.jpg)" width="80" alt="Detail of butcher block kitchen island made from iroko wood">a>
li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-3.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-3.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-8.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-8.jpg)" width="80" alt="Wide plank iroko kitchen island">a> li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-4.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-4.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-1.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-1.jpg)" width="80" alt="Iroko raised wood bar top">a> li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-5.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-5.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-2.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-2.jpg)" width="80" alt="Iroko bar top for a kitchen island">a> li>
<li style="display:block; height:30px;">li> ul>
Thanks,
Josh
-
You would treat your sub category page the same as any other content page in this case. SO with schema you would combine a couple of their example schemas. I havent done it yet for sub-categories, but i was planning on using elements from both:
http://schema.org/SearchResultsPage and http://schema.org/CollectionPage
The nice part about schema it that you dont need to lock yourself into one of their pre-defined categories, moreso than it is the combination of tags together that interpret the page.
-
Hi Joe,
Thanks again for your reply. That was my impression too that there wasn't any specific documentation for sub category or category pages. Thanks for getting back to me on this.
Walid
-
Walid,
I've never seen the markup on a subcategory page. All the documentation I'm aware of suggests they only want to see one product per page with markup, so a subcategory page wouldn't work. It might be possible to add the markup to whatever product information exists on the subcategory page and specify the product URL of product instead of the subcategory page's URL. But I'm not sure if any search engines would accept this or if there is any advantage to doing this versus having the markup on the product page. If you go this route, I'd be interested to hear how effective it was.
I'm not allowed to discuss what we actually do at Overstock, but semantic markup is viewable in the source code.
-
Hi Joe, thanks for your response. I'm actually more interested in how to add the schema.org markup for subcategory page . I understand how it works for a product detail page but not for a subcategory page. How do you guys do it at Overstock?
Thanks,
Walid
-
I'm not sure your exact question is. If you simply want to know whether to markup your product pages or your subcategory pages, add the schema.org markup to your product pages. The information that can be used to describe products can be found here: http://schema.org/Product . Unfortunately, the schema.org site doesn't offer much for examples, and although the rich snippet testing tool is supposed to work for the schema.org data, there were bugs early on. I still haven't heard if these bugs have been fixed. Please let me know if that doesn't answer your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Size of image for article Schema
Hi, I implemented schema markup for an article and all tested fine and I can see it being fired in preview mode of Google Tag Manager. But when I run the URL which has it applied through Google Structured Testing tool it is not appearing. I have now read that the image needs to be a certain size. For AMP articles this appears to be 12oo pixels wide http://www.thesempost.com/google-changes-image-size-requirements-amp-articles/ But what about non-AMP articles? Does it need to be that big too?
Technical SEO | | AL123al0 -
Schema for blogs
When I run a wordpress blog through the structured data testing tool I see that there is @type hentry. Is this enough for blogs etc? Is this a result of Wordpress adding in this markup? Do you recommend adding @blogposting type and if so why? What benefit to add a specific type of schema? How does it help in blogging? Thanks
Technical SEO | | AL123al4 -
How to use robots.txt to block areas on page?
Hi, Across the categories/product pages on out site there are archives/shipping info section and the texts are always the same. Would this be treated as duplicated content and harmful for seo? How can I alter robots.txt to tell google not to crawl those particular text Thanks for any advice!
Technical SEO | | LauraHT0 -
Still ok to use
This is the flag to prevent google storing a copy of your webpage. I want to use it for good reasons but in 2013 is it still safe to use. My websites not spammy but it's still very fresh with little to no links. Each item I sell takes a lot of research to both buy and sell with the correct info. Once it's sold one I may just come across another and want to hold my advantage of having already done my research and my sold price to myself. Competitors will easily find my old page from a long tail search. Some off my old sold pages keep getting hits and high bounce rates from people using it as reasearch and price benchmark. I want to stop this. So, No archive first, then 301 to category page once sold. Will the two cause a problem in googles eyes?
Technical SEO | | Peter24680 -
Schema.org implementation for physician's office vs physician herself?
Hi, Regarding schema.org microdata, which page(s) should have the microdata? 1) http://schema.org/Physician -- appears to be about the office. Since we have all of the contact/address info in the footer on each page, should we do the same with microdata? I can't seem to find a suggested implementation on schema.org Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors? Thanks for any insight!
Technical SEO | | Titan5520 -
Rich snippets advice for review products and services
hi, i am trying to get my head around the rich snippets for review products and services. I already use it for articles but it seems you have to do it different when it comes to review products. i have been reading this page https://support.google.com/webmasters/answer/146645 but i cannot understand it. i am trying to use the following page from my site as a test but i am totally confused http://www.in2town.co.uk/benidorm-hotel-reviews/presidente-hotel-review-in-benidorm if anyone has used this or knows how to do it then i would really appreciate some advice
Technical SEO | | ClaireH-1848860 -
Schema mark up
Has anyone seen any benefit from using schema in the html of their website and gaining better oganic resultsi n Google? Is tagging up pieces of content with this mark up language worth doing? Any advice much appreciated as always.
Technical SEO | | pauledwards0 -
Is the RSS created using google reader automatic?
I created an RSS feed to information on my blog using the notes capability of google reader and feedburner. when I update my blog does this feed recognize the change or do I need to do a manual update of google reader?
Technical SEO | | casper4340