About Page - optimization keywords ideas

[VelocityWebsites]

I am interested to know your thoughts on which keywords to target for your about page.

While most keyword strategies are about creating or optimizing pages on categories.  This is great for product/service page ideas, but I never know what my about page should come up for.

Should it just be your name or can you utilize this page to capture some categories or keywords that are difficult to rank for;  I.e  We rank well for "web design [location]"  not so well for "[location] web design"

Regards Rod

[Andy.Drinkwater]

No problem at all - I hope it helps a little

-Andy

[VelocityWebsites]

Sorry, Andy.  I must be tired.  I have edited it now

[Mustansar]

Hi Rod,

Agree with Andy you're not really looking to target that page, however in my opinion i think you can utilise this page for more about company and prodcuts related keywords. Such as "Our Design services" , "Our B2B sulotions" etc.

[Andy.Drinkwater]

Ahh you said Homepage above. "...which keywords to target for your home page"

The about us page isn't really one that you want to be SEOing for any of your key phrases. It's just a page that gives you some opportunity to tell your story and background. It isn't something that people would necessarily visit to purchase a product or service.

Is there a reason you are trying to get more people to it?

-Andy

[VelocityWebsites]

My home page is doing well.  It's the "about us" page that is getting very little traffic.

[Andy.Drinkwater]

Hi Rod,

Your Homepage is literally an overview page and is also more about your brand overview - it is a bit of everything that introduces you.

I tend to map out the pages on a site and then look at what I have, what keywords should be aligned with those pages and then expand the keyword research to see what else it would make sense to talk about.

For your Homepage, if all you do is web-design, then something like "Brand Name | A Florida web design agency" - you get the idea.

Try not to be too specific and leave room in your keyword / page map to optimise your internal pages that drill down to skills you want to talk more about.

-Andy