Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Lazy Loading of Blog Posts and Crawl Depths

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Lazy Loading of Blog Posts and Crawl Depths

    Intermediate & Advanced SEO
    4
    8
    1690
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Victoria_
      Victoria_ last edited by

      Hi Moz Fans,

      We are looking at our blog and improving the content as much as we can for SEO purposes, but we have hit a bit of a blank in terms of lazy loading implications and issues with crawl depths.

      We introduced lazy loading onto the blog home page to increase site speed initially and it works well with infinite scroll, but we were wondering whether this would cause any issues regarding SEO.

      A lot of the resources online seem to be conflicting and some are very outdated, so some clarification on what is best in terms of lazy loading and crawl depths for blogs, would be fantastic!

      I hope someone can help and give us some up to date insights - If you need anymore information, I'll reply ASAP

      1 Reply Last reply Reply Quote 0
      • Victoria_
        Victoria_ @ThompsonPaul last edited by

        This is fantastic - Thank you!

        1 Reply Last reply Reply Quote 0
        • ThompsonPaul
          ThompsonPaul last edited by

          Lazy load and infinite scroll are absolutely not the same thing, as far as search crawlers are concerned.

          Lazy-loaded content, if it exists in the dom of the page will be indexed but it's importance will likely be reduced (any content that requires user interaction to see is reduced in ranking value).

          But because infinite scroll is unmanageable for the crawler (it's not going to stay on one page and keep crawling for hours as every blog post rolls into view) Google's John Mueller has said the crawler will simply stop at the bottom of the initial page load.

          This webinar/discussion on crawl and rendering from just last week included G's John Mueller and a Google engineer and will give you exactly the info you're looking for, right from the horse's mouth, Victoria.

          To consider though - the blog's index page shouldn't be the primary source for the blog's content anyway - the individual permalinked post URLs are what should be crawled and ranking for the individual post content. And the xml sitemap should be the primary source for google's discovery of those URLs. Though obviously linking from authoritative pages will help the posts, but that's going to change every time the blog index page updates anyway. Also, did you know that you can submit the blog's RSS feed as a sitemap in addition to the xml sitemap? It's the fastest way I've found of getting new blog posts crawled/indexed.

          Hope that helps!

          Paul

          Victoria_ 1 Reply Last reply Reply Quote 1
          • ThomasHarvey
            ThomasHarvey @Victoria_ last edited by

            I'm afraid I don't have an insight into how Google crawls with lazy loading.

            Which works better for your user, pagination or lazy loading? I wouldn't worry about lazy loading and Google. If you're worried about getting pages indexed then I would make sure you've got a sitemap that works correctly.

            1 Reply Last reply Reply Quote 1
            • Victoria_
              Victoria_ @ThomasHarvey last edited by

              Great, thank you

              Do you have any insight into crawl depth too?
              At what point would Google stop crawling the page with lazy loading? Is it best to use pagination as opposed to infinite scroll?

              ThomasHarvey 1 Reply Last reply Reply Quote 0
              • ThomasHarvey
                ThomasHarvey last edited by

                With lazy loading, the code can actually still be seen in the source code. That's what Google uses, so you should be fine with using this as it's becoming a common practice now.

                Victoria_ 1 Reply Last reply Reply Quote 0
                • Victoria_
                  Victoria_ @seoman10 last edited by

                  Yes, it's similar to the BBC page and loads when it is needed by the user so to speak.

                  It increased the site loading, but do you know at what point Google would stop indexing the content on our site?

                  How do we ensure that the posts are being crawled and is pagination the best way to go?

                  1 Reply Last reply Reply Quote 0
                  • seoman10
                    seoman10 last edited by

                    I'd have to say, not too familiar with the method you are using, but I take it the idea is elements of the page load as you scroll like BBC?

                    If it decreases the load time of the site that is good for both direct and indirect SEO, But the key thing is can Google see the contents of the page or not? - Use Google Search Console and fetch the page to see if it contains the content.

                    Also, Google will not hang around on your site, if it doesn't serve the content within a reasonable amount of time it will  bounce off to the next page, or the next site to crawl.  It's harsh, but it's a fact.

                    Victoria_ 1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • Zoope

                      Republishing blog content on LinkedIn and Medium

                      Hi Mozzers, I'm thinking republishing content from my own website's blog on platforms like LinkedIn and Medium. These sites are able to reach a far bigger (relevant) audience than I can through my own website, so there's strategic reasoning for doing this. However, with SEO being a key activity on my own website, I don't want to be at risk of any penalties for duplicate content. However, I've just read this on Search Engine Journal: "there is confirmation from Google... Gary Illyes has stated that republishing articles won’t cause a penalty, and that it’s simply a filter they use when evaluating sites. Most sites are only penalized for duplicate content if the site is 100% copied content." So, what do people think - is republishing blog content, on LinkedIn and Medium safe? And is it a sound tactic to increase reach?

                      Intermediate & Advanced SEO | | Zoope
                      0
                    • DavidC.

                      Do you suggest I use the Yoast or the Google XML sitemap for my blog?

                      I just shut off the All-In-One seo pack plugin for wordpress, and turned on the Yoast plugin. It's great!  So much helpful, seo boosting info! So, in watching a video on how to configure the plugin, it mentions that I should update the sitemap, using the Yoast sitemap I'm afraid to do this, because I'm pretty technologically behind... I see I have a Google XML Sitemaps (by Arne Brachhold) plugin turned on (and have had it for many years). Should I leave this one on? Or would you recommend going through the steps to use the Yoast plugin sitemap? If so, what are the benefits of the Yoast plugin, over the Google XML? Thanks!

                      Intermediate & Advanced SEO | | DavidC.
                      0
                    • DigitalMoz

                      Moving blog to a subdomain, how can I help it rank?

                      Hi all, We recently moved our blog to a sub-domain where it is hosted on Wordpress. It was very recent and we're actively working on the SEO, but any pointers on getting the subdomain to rank higher than the old blog posts would be terrific. Thanks!

                      Intermediate & Advanced SEO | | DigitalMoz
                      0
                    • Kingalan1

                      Is Using a Question, Answer Format Appropriate for a Blog? Is a 300 Word Micro Blog An SEO Plus?

                      My PR agency has suggested a question answer format be incorporated in my blog. They suggest a microblog with a single sentence question and an answer of about 300 words. My blog currently has about 35 posts. I would like to ramp up blog entries to about one or two per week of these "mini blog" posts. The format of the new blog begins as a question with the responses being paragraphs that do not use headings. My concerns are as follows: 1. No headings in an answer of 300 words will fail to provide Google with context regarding the content's meaning. Everything I have read about SEO suggests text be broken up in short sections and that it be divided by headings (preferably H2s). I very much like my agency's concept for a question answer format blog. It provides very practical info for visitors. How can I use it in a manner that supports SEO best practices? 2. According to a reputable SEO firm that has been assisting me, Google does not consider a blog post of less than 600 words to be superior quality. They told me that  blog posts of 300 words, from an SEO purpose will not be a great helpful, that the content will not be rich enough to generate incoming links. Is this really the case? What if this abbreviated content is very well written and engaging? If so, is 300 words sufficient? From the visitor's perspective I am not sure they would have the patience to read 600 words when 300 words is more than than enough to answer these basic questions. From a PR perspective I think the shorter content in a question answer format is superior at least for my line of business (commercial real estate brokerage). 3. If 500-600 words is the minimum word count, and headings are necessary, what is the best way to execute a question and answer blog format? The purpose of this blog is to provide very useful info to my visitors while generating incoming links to that will boast my rankings. Thanks in advance for your feedback!!! Alan

                      Intermediate & Advanced SEO | | Kingalan1
                      0
                    • webestate

                      What Wordpress Update Services Should You Be Using on Your Wordpress Blog?

                      I have been told that pingomatic.com is all that you need however yesterday I went to a conference and others were recommending to have a good list of pinging services to cover all your bases Here are 4 that have been recommended: pingomatic technorati blogsearch.google.com feedburner Any others that should be included on this list?  My goal is not to spam these ping lists however want to make sure my content is getting indexed quickly

                      Intermediate & Advanced SEO | | webestate
                      0
                    • Ezpro9

                      Blog posts not showing in serps for exact match title search

                      hi- my first client ranks #1 for the exact phrase of each blog post title the 2nd client doesnt rank anywhere when i search for the exact post title 2nd client has robots.txt User-agent: *
                      Disallow: /wp-admin/
                      Disallow: /wp-includes/ so that shouldnt noindex any posts right? his site ranks for many kw's - but oddly none of his blog posts are anywhere to be found - i dont mean for a kw search - i mean for searching for the entire title he doesnt rank anywhere in first 5 pages for any of 6-7 posts i checked any idea what could cause this? thanks

                      Intermediate & Advanced SEO | | Ezpro9
                      0
                    • Paul_Tovey

                      Article/ Blog Post submissions

                      Hello All, I'm looking to perform a 'Standard' guest blog post link building tactic, but i'm a little unsure as where to start. Does anybody have a list/ guide to websites that accept guest posts? Preferably ones that are useful for SEO purposes, I have been link building for about 3 months now, but to be honest, most of these links are NoFollow, which isn't too great! Paul

                      Intermediate & Advanced SEO | | Paul_Tovey
                      0
                    • nicole.healthline

                      Best way to block a search engine from crawling a link?

                      If we have one page on our site that is is only linked to by one other page, what is the best way to block crawler access to that page? I know we could set the link to "nofollow" and that would prevent the crawler from passing any authority, and we can set the page to "noindex" to prevent it from appearing in search results, but what is the best way to prevent the crawler from accessing that one link?

                      Intermediate & Advanced SEO | | nicole.healthline
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.