How do I win the Google knowledge panel?
-
Hi everyone, so my company has a knowledge panel that show up for some keywords. I use to be #1 on the map (for my favorite keyword) when Google was showing several listings. Now that it show only one, it's not me anymore and I wonder why.
So what are the SEO leverage I need to focus on to win this new google knowledge panel?
Thank you very much.
-
Hi James,
If Google is not showing a 3 pack for your most important term, but, rather, is treating it like a branded result with only one business in it, there's not a ton you can do about that. Is there any chance you're able to share the name of your company and term you're trying to rank for? If not, it's okay, but if you can, it will help the community target their suggestions to your specific case.
-
Right thank you very much every one Irefering to the local panel on the right side of the results. Sorry for the confusion, thanks a lot for your help.
-
Hey James!
Hopefully you can come back with some clarification of terminology so that our community can help you get to the root of th matter
-
Could you clarify if you mean the right-hand Knowledge Panel, top-left Knowledge Card (no attribution), or top-left Featured Snippets (with attribution). There are examples of all three here:
https://moz.com/blog/google-glossary
Is this an informational query, commercial, or brand?
-
Hi there
There are multiple ways, but I would focus primarily on:
-
Google & search engines use this to verify information
-
Make sure all NACPW is all up to date and categorized correctly
-
Schema implementation on site (review applicable types)
-
Google & search engines use these tags to find important information
-
Properly structure & format your pages / information
This should help you substantially appear for the right searches in the right areas. Start here. Hope this helps! Good luck!
P -
Are we talking about the knowledge panel (to the right of search engine results) where wikipedia information shows or are we talking about local results listings (on the map) in the middle/top of actual search results?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I rank for a different business categories on google local?
Hello, How do I appear on the local listings for google in different categories or services that I offer? For instance, we're a physical therapy clinic by trade but we specialize in orthopedics, sports medicine, and lower back pain. Thus, how do I rank on google local for these types of services? Currently, we rank for physical therapy but we also miss out on a big part of our business by not ranking for these listings on local. Any help or suggestions would be greatly appreciated. Cheers, Scott
Local Listings | | scottgray06200 -
Local SEO: How to get local business showing up in Google Local
Hello, We moved to a small town in Council, ID. It's interesting. None of the businesses around here are showing up in Google Local - map, phone number, hours, etc. Nothing. It's all Yelp and stuff. Is there some sort of collective local SEO that has to be done to get Council, ID on the map? It's kind of strange that no businesses show up. I want to help local businesses, but I don't know if Google will even register them. We can get a group of local businesses together if we have to. Let me know what we can do. Thanks.
Local Listings | | BobGW0 -
Google My Business - two locations but same name and phone
Hello, I manage SEO for an orthopaedic practice and I'm wondering what to do about their GMB listings. They have two locations, but I'm starting to think we shouldn't have separate GMB pages for the two locations because of the advice about other GMB questions I've been reading on this forum. I read a helpful response that said you must ensure the following if you want to create separate GMB listings: Unique name Unique address (even if only a suite / office number) Unique phone number Clearly different categories on Google My Business I can only ensure one of those - unique address. The business has the same name, phone number, and categories at both addresses. What should I do about this? I would think it's important to list both addresses so that patients can be guided to the appropriate location, but is there a way to do that with just one GMB listing? Thank you, Susannah
Local Listings | | SusannahK.Noel0 -
Google Address Listing
I am in the process of getting all of my directory listings updated using MOZ local and I am getting some errors that I am unable to change via the Google My Business configuration. When I place the address information into the Google My Business for our business, it is changing it to read differently than what our official mailing address is with the USPS. The official address for our business is 8900 Highway 65 -- but when typed onto GMB it is showing up as 8900 IN-65. Because of this, it is throwing off MOZ and it is not able to find the other profiles or it is saying there are inconsistencies in the listings. Is there any way for Google to change this listing to the correct address to how it should appear? Thank you!
Local Listings | | cpayne0 -
Does Google Analytics automatically desseminate Maps/Places traffic from Organic traffic? Do webmasters still have to apply UTM parameter tracking to URLS in their GMB profile listings?
It was recommended a few years to apply UTM parameters to local URLs to get more accurate referral/source tracking in Google Analytics. Here is an old Moz post about this process https://moz.com/blog/tracking-traffic-from-google-places-in-google-analytics However does GA automatically separate this traffic out nowadays? Is there a method to identify the traffic coming from Maps/Places without UTM parameters? Is UTM tagging still necessary if we want to see these traffic reports?
Local Listings | | RosemaryB0 -
Don't Let Your Google My Business Dashboard Become Inactive
Google's Jade Wang has offered some important clarification on the scenario of set-and-forget Google My Business dashboards - Google could determine that they are inactive and un-verify the listings they contain. She writes, "In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We're doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours. If you find that a page in your account has been incorrectly unverified, please contact support to get assistance restoring verification. It's a good idea to keep an eye on the inbox associated with your Google My Business (Locations) account. It's also a good idea to regularly log into Google My Business (Locations) to confirm that your business information is current and accurate." Mike Blumenthal initially posted that it was necessary to perform a null edit (a tactic in which you view the edit screen of your Google+ Local listing and hit 'save' without making any changes), but Mike has since updated his post to clarify that a null edit isn't actually necessary. According to what Mike learned, you can simply log into the dashboard once every few months, or if you have to make real edits or you post on your page, that should provide an adequate signal to Google that the dashboard is still being actively managed. In the past, an agency with a limited contract with a local business could create the company's Google+ Local page and step away from it. Of course, it's the ideal that your clients are actively posting to their Google My Business page, if it's the right social strategy for them, but many clients don't do this. And so, they'll likely be getting an email from Google one of these days asking if they are still active. If that's the case, you may be hearing from past clients asking if the email is real and what they should do. Fortunately, they should be able to make the the quick visit to the dashboard without help. But for agencies with large numbers of long-term clients, this business of keeping track of how often you've logged into the clients' dashboards could be a bit of a hassle. Just one more task to add to the to-do list. Google has been going through some growing pains recently. With the lock-down of the editing function on Mapmaker and the further removal of Google+ links from more places, many Local SEOs and local business owners are wondering where Google is headed in the local space. To my mind, the fact that they are trying to police active vs. neglected listings is a bit of a sign the Google remains serious about delivering Local quality. And for all of us ... that's a good thing!
Local Listings | | MiriamEllis4 -
'People Also Searched for' appears on some but not all local businesses, why? (Google Local Knowledge Panel)
I have a client who does not want the 'People Also Searched for' section on the Google Local Knowledge Panel to appear. I informed her that this is a standard part of the search presentation and that we cannot change. She then pointed out that the 'People also searched for' does not appear on her competitors' Google Local Knowledge Panels. (See the attachment for comparison) This raises a couple of questions: Why are the local businesses different? Can I change the content of her panel? I would appreciate any feedback. google-local.jpg
Local Listings | | sirgeorge0 -
Site links mutually exclusive with Google+ Business?
Hey all! I've been looking at the search results for our company name (Angelsmith). Looking at our listing, our search result has title, authorship, ties in with Google+, reviews, link to map, plus the big sidebar Google+ Business result with map, logo, directions, hours, etc. Our site is well-indexed, we're using a sitemap, etc. but I notice we do not have any sitelinks under our result. And come to think of it, I can't remember seeing any search results that have authorship and Google+ listings on it AS WELL AS a nice set of sitelinks underneath. So I'm wondering: are Google+ Business and sitelinks mutually exclusive? How about authorship and sitelinks? Do we have any control over which get displayed on search results? Thanks in advance, --eric
Local Listings | | EricOliver0