Branded keyword results meta description is different then long tail branded search term in SERP
-
Search "Venturize", the first result is Venturize with the
description "Get help on finding the right loan for your small business
and learn what to look for when comparing your options."However, if you Google "Venturize opportunity finance network", the
first result is Venturize with the description "Playing:360p@30. Embed
size: CDN:fastly. Open link. Twitter · Facebook · About Venturize ·
Contact · About OFN · Mission-Driven Lenders: Locator Map."Why is Google not taking the meta description in the longer tail search?
I have checked:
- All of google's indexed pages for the website- A 3rd party crawl of the website- Multiple other keyword combinations Nothing produced the same result or indicated a reason why "Venturize opportunity finance network" has the incorrect meta description in the SERP.any ideas?
-
They are likely trying to help you out by getting OFN and Venturize into the meta description, as your default does not contain any of those terms. If you feel those terms are more heavily associated with your brand, you might consider updating your description to reference and see if that fixes the behavior.
Typically Google does this to help you out, and pulls from the content of the pages, and your footer is the only element referencing the OFN keywords.
Cheers,
Jake Bohall
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Increases Titles and Meta Descriptions Length
So, we now know that Google are changing the Title and Meta Desc length limits to 70 and 200 respectively. Does this mean we all need to jump to immediate attention and modify all our current pages OR, do we wait?
On-Page Optimization | | dynamyt1000 -
Avoid Keyword Dilution
Hi
On-Page Optimization | | ulefos
I am struggling with keyword dilution, and I don't understand what I need to do to change.I have read it but don't get it. This is the explanation - You want to target each keyword with a single page on your site, so modify the anchor text of this link so it is not an exact match. The only thing that I see is the title and the anchor text the same and the image alt also the same is that what the problem is here is the page I am trying to sort out for the keyword kiln dried logs.
Thank you0 -
Adding meta description tags to Drupal 6 content
It looks as if a quick improvement to the (inherited) site that I manage would be to add meta description tags to all our pages. But I don't see a user-friendly way to modify the html headers from within Drupal. I'm debating whether to interpose CSS code between Drupal and the final html content, but I'd face a steep learning curve on CSS. Can you suggest a more excellent approach? Thanks!
On-Page Optimization | | marcellu
John0 -
Keywords on title
hi, some pages of my website showing keywords attached in google as part of page title, but the title doesn't have that keyword in it. So basically when you search for "keyword (1)" , page ranks for the keyword with this title <address>Keyword (1) + keyword (2)</address> <address>but the keyword (2) is not part of the title, but shows there in google's index.</address> <address> </address> <address>keyword (2) is </address> <address>can anyone help us understand why this is happening ?</address> <address>I 'd appreciate any help.</address> <address> </address> <address>thanks </address> <address>nick</address>
On-Page Optimization | | orion680 -
When Adding content to the site. Should I use the same keyword term on each page or select a secondary keyword to focus on?
I have created a site www.autoinsurancefremontca.com. The index page is SEO for the key term auto insurance fremont ca. I want to add more content on another page of this site. Should I have that page also SEO'd for the same keyword or should I pick another keyword to focus on?
On-Page Optimization | | Greenpeak0 -
Advice with keywords - category - Forum
Hiya guys Everyone has been really good to me on here, just wanted a bit of advice with the keywords on my forum. my website is a nightlife forum for the UK, each city has its own section. Each section has a eg: _What's on in Birmingham? Club Nights, Upcoming Events, Promotions _ as the Title category, Should I drop the Club Nights, Upcoming Events, Promotions and put that in the description of the forum. So it'll just be What's on in Birmingham? with a description Find Club night information, Upcoming events and pr............. eg Just wondering if it was to stop searches been made, like, Club nights in Birmingham etc. from being targeted. Your thoughts please guys Thanks for reading Lukescotty
On-Page Optimization | | Lukescotty0 -
How to properly handle these search results pages
I work with Afternic.com and they are restructuring their website. The current search results pages generate tons of duplicate content, but it's not so clear to me what the best solution. Navigation links to all of these pages which are exactly the same and do not generate content on the specific url indicated. The results all display on variations of the url names.php http://www.afternic.com/names.php?feat=1 http://www.afternic.com/names.php?cls=1 Then they have this page with categories: http://www.afternic.com/categories.php And when you select a category, it generates sort results of names.php Now because there is no real content on names.php I'm wondering if all these url variations ought to have a rel canonical tag for names.php or if they should be blocked. If blocked, it seems we're stuck with a page that doesn't display any content. Thanks for any suggestions.
On-Page Optimization | | cakelady0 -
Accessibility search
Hello there, One of the sites we do work for is a chain of care homes. We are in the process of adding a page reader so any visitors they have who are visually impaired will find it easier to access the info they need. We're doing this from a usability point of view more than anything (given their target audience), but while looking to see if there were any accessibility news sites /directories we could leverage for some links I came across mentions of the old Google Accessibility search. It seems to have been before my time as an SEO, so I wondered: is this still relevant, or has it just been assimilated into the regular algorithm (the only mentions I could find were very dated) if relevant and separate from the main search, are there many who use it what other things should we take into account when trying to optimise for this (assuming it's still relevant, of course) Cheers guys!
On-Page Optimization | | themegroup0