Anchor Text, best practice for internal links?
-
Hi,
We have a news article on our site that describes currents status/news concerning 2 "major" topics for our business. Now we also have separate pages dedicated to these topics and try to target links/traffic here.
This news article has obtained a few "natural external links", but to my question: Within the news article we mention these two keywords naturally about 10 times each. Should we "anchor text" -link each of these mentions to it´s dedicated/in depth -page? Or perhaps only the first mention? Or not at all and perhaps instead put text at the bottom of the article pointing/explaining where they can find more info on each subject at our site?
Thanks!
-
Hi Anders,
Great to hear it - best of luck!
Sean
-
Thank you Sean and Vijay!
I agree with your advice
-
Along with advice given by Sean, please review this as well https://moz.com/learn/seo/internal-link
-
Hey Anders,
My advice would be to put the links in where it feels natural. If you're mentioning each term 10 times within the article, don't put 20 internal links in it for the sake of it - it's spammy and isn't great for user experience. After all, no one likes reading an article that's littered with blue underlined links.
Maybe hyperlink the first mentions of each keyword within the article and then add a section at the bottom that says something along the lines of:
"If you want to know more about {keyword A} or {keyword B}, click here"
This way, people can click the links in the article if they so wish and, if they reach the end, they can be directed to logical next location in their website journey.
I hope this helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can internal links cause Google to penalize me for key terms/phrases?
For example, having a link on many pages (so dozens of links in total) using a product name, all pointing to that product page. Could Google see that as "spammy" and penalize that product page in the SERP's? Note: My product page has been penalized for the search term "Product Name" and there are no external links pointing that page using the product name as a term. This is new with the latest Panda Updates.
Link Building | | absoauto0 -
Link text
Can anyone give me any advise regarding anchor text in back links on external sites. I have about 8 bloggers reviewing our products on their sites. When they link to our site, they either use the words of our company name or something like “click here” as the words in the link. There are a few key words that we are wanting to improve for so should those words be made as the live link on their site?
Link Building | | Hardley1110 -
Link building during link removal
We were advised by out outsourced link removal vendor not to build any links while they are removing links pointing to our site. I am worried that our site will lose significant traffic if we dont build any new links while waiting for them to remove links that caused our site to be penalized. What are your thoughts?
Link Building | | WizardOfMoz0 -
What is the best way to get links now ?
I have been working for a long time in the industry now and I was away for some time. It seems that now after the google updates..It is difficult to do link building. I used to do quality white hat link exchange to very related sites. For example, I own a travel site about Paris (www.simplyparis.org) and I would exchange links with other travel sites about France or/and Paris. It was good for the visitors and SEO.. Now what is the best link building technique ? What should I do to promote my site now?
Link Building | | sandyallain0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Is there a software to help me check whether the sites that i give link to, also place my link on their site (reciprocal link)?
When i exchange links with others, i usually put their link on my site hoping that they'll do the same. Since it's impossible to check all sites whose link i have placed on my page to see if they have put a link back to me, i was wondering whether there is a kind of software to help me do that!
Link Building | | isidora0 -
Exact match anchor text is negative signal?
Hi all, I am wondering if the exact match anchor text is 100% negative signal after the penguin. I mean even from relevant sites and natural use. During the last 2 weeks I see negative SERP changes and I start to think that it is because exact match keyword anchor text is used. I also use some other anchor texts along with it all the time.. but now I think of using 100% exact match anchor free links. Does anybody have similar observations? Thank you in advance.
Link Building | | VasilTasev0 -
What are top 10 best link building places after penguin?
Can some one help on this. I am looking to build 1 way links to rank a new website. Besides blogging and social bookmarking can some one recommend what works post Panda and Penguin.
Link Building | | oneseocompany0